Bilia

Bilia is a Nordic automotive retail and service group that sells new and used cars, provides vehicle maintenance and repair, and offers related mobility services. Its operations are organized around the vehicle life cycle, with business areas spanning car sales, service, and fuel-related activities across several Northern European markets.

— Bilia
%
Service Business45% Maintenance, repair, parts, tyre services, and related workshop offerings.
Car Business45% Sales of new and used vehicles, including dealer and agent-based retail.
Fuel Business10% Fuel-related retail and associated mobility services.

Bilia serves private vehicle owners, used-car buyers, and customers who need ongoing workshop and parts support...

  • Private vehicle buyersprimary

    Buy new and used cars through Bilia's retail network and digital channels.

  • Service and workshop customersprimary

    Return for maintenance, repairs, parts, and tyre-related services.

  • Used-car customerssecondary

    Purchase pre-owned vehicles, often seeking value and availability.

  • Fleet and mobility customerssecondary

    Use Bilia for vehicle servicing and lifecycle support across larger fleets.

  • Vehicle manufacturers and brand partnersprimary

    Provide the brands and supply relationships that underpin dealership operations.

Bilia operates mainly in Sweden, Norway, Belgium, and Luxembourg, with its business concentrated in Nordic and nearby...

  • Core operations are in Sweden, Norway, Belgium, and Luxembourg
  • Dealer and workshop locations are important to local market coverage
  • Operations depend on leased facilities in strategic locations
  • Country-level regulation affects car demand and service activity
  • Climate and infrastructure exposure varies by site location

Bilia's strategy is built around being a full-service provider across the vehicle life cycle, combining car sales with...

01
Expand the full-service vehicle life-cycle modelmedium-term

Combining car sales with service and parts creates more recurring customer touchpoints.

02
Develop circular offeringsmedium-term

Reused parts and longer vehicle life support sustainability and cost-effective repair solutions.

03
Pursue acquisition-led growthmedium-term

Acquisitions can broaden the dealer/service footprint and add brands or capabilities.

04
Strengthen customer and employee experienceshort-term

Service quality and staff capability are central to retention and brand trust.

Bilia is exposed to cyclical vehicle demand, regulatory changes, and execution risk from acquisitions and IT dependence...

high

Cyclical vehicle demand

Car purchases are discretionary and fall when consumers delay spending in weaker markets.

Scope
Car Business and inventory values
Materiality
high
high

Acquisition integration risk

Growth depends partly on buying and integrating new operations successfully.

Scope
Purchased businesses and expected synergies
Materiality
high
high

IT and cyber risk

Centralized systems support sales, service, and administration, so outages can halt operations.

Scope
Operational continuity and data security
Materiality
high
high

Regulatory and brand compliance

Dealer operations depend on laws, consumer trust, and manufacturer relationships.

Scope
Sales practices, product mix, and reputation
Materiality
high
medium

Key-person and technician shortage

Vehicle engineering competence is scarce and needed for workshop capacity and service quality.

Scope
Service Business growth and customer retention
Materiality
medium
medium

Lease and location risk

Most facilities are leased, so strategic sites can be lost at renewal.

Scope
Dealer and workshop network
Materiality
medium
Revenue recognition for service subscriptions
Contract liabilities and future turnover estimates
Repurchase agreements on vehicle sales
Defers revenue and gross profit over the lease period
IFRS 16
IFRS 16 lease accounting
Balance sheet size and reported operating metrics
Goodwill impairment testing
Potential impairment charges if market conditions weaken
Financial instruments and bond liabilities
Net debt, finance costs, and valuation gains/losses

: 11/08/2026