Electrolux

Electrolux Group is a global appliance company known for its innovative and sustainable household products. With a strong brand portfolio including Electrolux, AEG, and Frigidaire, the company focuses on enhancing consumer experiences in the Taste, Care, and Wellbeing areas. Electrolux operates in approximately 120 markets worldwide, offering products that help consumers make more sustainable choices at home. In 2024, the company reported sales of SEK 136 billion and employed 41,000 people globally.

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— Electrolux
%
Major Appliances40% Includes refrigerators, freezers, dishwashers, and washing machines.
Small Appliances20% Comprises vacuum cleaners, air conditioners, and small domestic appliances.
Cooking Appliances20% Includes cookers, microwave ovens, and related products.
Laundry Appliances15% Features front-load washers and dryers.
Customized Solutions5% Focuses on tailored consumer experiences and solutions.

Electrolux serves a diverse range of customer segments, primarily targeting the consumer market through retailers...

  • Retailersprimary

    Purchase appliances for resale to consumers.

  • Environmentally Conscious Consumersprimary

    Buy sustainable and energy-efficient products.

  • Premium Market Consumerssecondary

    Seek high-value, innovative appliances.

  • Customization-Oriented Consumersemerging

    Interested in tailored solutions and experiences.

Electrolux operates in approximately 120 markets worldwide, with significant presence in Europe, North America, and...

  • Operates in approximately 120 markets globally
  • Strong market position in Europe with market outperformance
  • Growing presence in North America with energy-efficient products
  • Expanding in Asia-Pacific, Middle East, and Africa with premium brands
  • Leverages global scale for innovation and product mix

Electrolux's strategic priorities focus on enhancing consumer experiences, improving operational efficiency, and...

01
Enhance Consumer Experiencesmedium-term

To drive long-term growth and customer loyalty.

02
Cost Reduction Initiativesshort-term

To improve financial performance and operational efficiency.

03
Sustainability Commitmentlong-term

To differentiate brands and meet consumer demand for sustainable products.

Electrolux faces several risks, including geopolitical risks and trade policy measures that could impact operations...

critical

Geopolitical Risks

Trade policy measures and geopolitical tensions can disrupt operations.

Materiality
high
high

Market Risks

Changes in consumer demand and economic conditions affect sales.

Materiality
high
medium

Operational Risks

Supply chain disruptions and cost inflation impact production.

Materiality
medium
medium

Financial Risks

Currency fluctuations and interest rate changes affect financial performance.

Materiality
medium
Revenue Recognition
Seasonality
Fair Value Measurements
Derivatives and Hedging

: 11/08/2026