Lifetime Brands, Inc

Lifetime Brands, Inc. designs, sources and sells branded kitchenware, tableware and home solution products for use in the home. Its portfolio spans kitchen tools and cutlery, dinnerware and flatware, and a range of household items sold mainly through retailers, distributors and, to a lesser extent, direct-to-consumer channels.

1,9 %

37,1 %

−4,2 %

−5,1 %

2.85

1.37

— Lifetime Brands, Inc
%
Kitchenware45% Products used to prepare food, including kitchen tools, cutlery, cookware, bakeware and related accessories.
Tableware25% Products used to serve and consume food, including dinnerware, flatware, stemware and giftware.
Home Solutions20% Household products outside the kitchen and table, including beverageware, storage, décor and bath scales.
Licensed Brands and Private Label10% Sales made under licensed trademarks and retailer private-label programs across the product portfolio.

The company sells primarily to wholesale retail customers that cover mass merchants, specialty stores, department...

  • Mass market retailersprimary

    Large chains and warehouse clubs buy broad branded assortments for high-volume household demand and shelf presence.

  • Specialty and department storesprimary

    These customers buy branded kitchenware and tableware that support merchandising, gifting and category differentiation.

  • Value and off-price retailersprimary

    Dollar, off-price and grocery channels buy moderately priced products where value, packaging and replenishment matter.

  • E-commerce retailers and marketplacessecondary

    Online channels buy products that can be shipped efficiently and marketed with strong packaging and brand recognition.

  • Food service and corporate buyerssecondary

    These buyers purchase selected items in volume for institutional use, promotions or gifting.

  • Direct-to-consumer shoppersemerging

    Consumers buy a limited selection directly from company websites, mainly for brand-led or specialty items.

Lifetime Brands is headquartered in the United States and reports two operating segments: U.S. and International...

  • •U.S. is the main sales and distribution base
  • •International segment covers business conducted outside the U.S.
  • •Most products are sourced from suppliers in China
  • •Selected products are manufactured in Puerto Rico and Mexico
  • •Geographic sourcing concentration increases tariff and supply-chain exposure

The company’s strategy centers on using owned and licensed brands, new product development and selective brand...

01
New product developmentshort-term

Innovation is central to maintaining retailer relevance and consumer demand in a highly competitive category.

02
Brand portfolio managementmedium-term

Owned and licensed brands help the company win shelf space and differentiate against private label and competitors.

03
Category and geographic expansionmedium-term

Expanding into adjacent categories and complementary foreign brands broadens revenue opportunities and reduces dependence on any one line.

Lifetime Brands is exposed to retailer concentration, pricing pressure and changing customer purchasing patterns...

high

Retail customer concentration and bargaining power

Large customers can pressure pricing, packaging, inventory and delivery terms, reducing margins and volume.

Scope
Wholesale retail channels
Materiality
high
high

Supply-chain and sourcing disruption

The company sources almost all products from overseas suppliers, mainly in China, leaving it exposed to logistics and geopolitical shocks.

Scope
China sourcing and global freight
Materiality
high
high

Tariffs and trade policy changes

Import duties and changing tariff policies can raise landed costs and alter retailer buying patterns.

Scope
U.S. import supply chain
Materiality
high
medium

Product innovation and consumer preference risk

Growth depends on introducing new products that match changing tastes and retail trends.

Scope
Kitchenware, tableware and home solutions
Materiality
medium
medium

E-commerce and digital execution risk

Online sales depend on technology reliability, cybersecurity and effective digital marketing.

Scope
Direct-to-consumer and online retail channels
Materiality
medium
Revenue recognition timing
Quarterly revenue comparability
Returns, chargebacks and allowances
Net sales and gross margin
Inventory markdown provisions
Cost of sales and inventory carrying value
Goodwill impairment
Non-cash earnings volatility and balance sheet reduction
Derivative valuation
Other income/expense and balance sheet derivatives

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: 28/04/2026