Starco Brands, Inc.

Starco Brands, Inc. develops and markets consumer brands across food, beverage, personal care, fragrance, and household categories. The company operates through a mix of owned brands and licensed products, with manufacturing and commercialization tied to related-party and third-party agreements in the United States.

0.90

0.56

— Starco Brands, Inc.
%
Food and beverage brands40% Plant-based nutrition, whipped cream, and other food/beverage products sold through retail and eCommerce channels.
Personal care and skincare20% Body care, skincare, and related consumer wellness products sold under owned brands.
Fragrance and beauty15% Fragrances and adjacent beauty products marketed to consumer retail and online buyers.
Household and air care15% Spray, cleaning, air care, and other household consumer products developed for retail distribution.
Licensing and royalties10% Royalty income from licensed products where third parties manufacture and sell under contract.

Starco Brands sells primarily to retailers, eCommerce platforms, and consumers through retail and online channels...

  • Retailersprimary

    Buy food, beverage, personal care, fragrance, and household products for brick-and-mortar distribution and shelf placement.

  • eCommerce platforms and online shoppersprimary

    Purchase products through direct online channels and Amazon FBA, especially for beauty, fragrance, and nutrition brands.

  • Licensees and manufacturing partnerssecondary

    Use Starco brand rights to manufacture and sell products under royalty-bearing agreements.

  • Consumer end usersprimary

    Buy the company’s branded products for everyday use in food, personal care, and household categories.

Starco Brands is headquartered in Los Angeles, California and operates primarily in the United States...

  • •Headquartered in Los Angeles, California
  • •Primary market is the United States consumer market
  • •Retail and online distribution are centered in the U.S.
  • •Manufacturing support is tied to Los Angeles-based TSG
  • •Geographic concentration increases dependence on U.S. demand

The company’s strategy is to build and acquire behavior-changing consumer brands, then commercialize them through...

01
Expand the brand portfoliomedium-term

A broader portfolio reduces dependence on any single brand and increases cross-category reach.

02
Scale through retail and eCommerce channelsshort-term

Distribution breadth is central to consumer brand adoption and repeat sales.

03
Leverage licensing and manufacturing relationshipsshort-term

External manufacturing and royalty structures allow the company to commercialize brands without owning all production assets.

Starco Brands depends on consumer acceptance of new and existing brands in highly competitive categories, where large...

high

Competitive pressure in consumer categories

The company competes against multinational brands and store brands on price, quality, and recognition.

Scope
Food, beverage, personal care, fragrance, and household products
Materiality
high
high

Financing dependence

Growth and product launches depend on the ability to raise capital through equity or other sources.

Scope
New product development and acquisition strategy
Materiality
high
medium

Related-party and licensing concentration

Manufacturing and certain brand rights are tied to related-party agreements and license terms.

Scope
The Starco Group, Temperance, and other licensing arrangements
Materiality
high
medium

Brand execution risk

Consumer brands require sustained marketing, shelf presence, and repeat purchase to scale.

Scope
Whipshots, Soylent, Skylar, Winona, and future launches
Materiality
high
Revenue recognition by channel
Shipment-based recognition and royalty timing can shift revenue between periods
Goodwill and intangible impairment
Impairment charges could materially reduce earnings and asset values
Inventory valuation and net realizable value
Inventory reserves can affect gross profit and working capital
Fair value estimates and share-based adjustments
Management judgment can materially affect expenses and balance sheet values

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: 29/04/2026