SkiStar AB

SkiStar AB is a mountain tourism company listed on the Nasdaq Stockholm exchange. It operates alpine ski resorts in Sweden and Norway, including Sälen, Vemdalen, Åre, and Stockholm in Sweden, and Hemsedal and Trysil in Norway. The company focuses on creating memorable mountain experiences through alpine skiing in winter and active holidays in summer. SkiStar integrates sustainability into its strategy, aiming to develop sustainable destinations and offer high-quality accommodation, activities, and services.

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— SkiStar AB
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Operation of Mountain Resorts85% Includes ski resorts operations, SkiPass, accommodation, and related services.
Property Development & Exploitation5% Involves sale and rental of properties and land development.
Operation of Hotels10% Covers hotel operations, including accommodation and restaurant services.

SkiStar's customer base primarily consists of tourists and vacationers seeking alpine skiing and active holiday...

  • Tourists and Vacationersprimary

    Purchase ski passes, accommodation, and activities for alpine skiing and active holidays.

  • Families and Groupsprimary

    Seek comprehensive holiday packages with activities and accommodation.

  • Shareholderssecondary

    Receive discounts on offerings, enhancing loyalty and engagement.

SkiStar operates primarily in Scandinavia, with ski resorts in Sweden and Norway. Key markets include Sälen, Vemdalen,...

  • Operates ski resorts in Sweden and Norway
  • Key markets: Sälen, Vemdalen, Åre, Stockholm, Hemsedal, Trysil
  • Strong presence in Nordic regions
  • Attracts local and international tourists
  • Leverages natural landscapes and seasonal tourism

SkiStar's strategic priorities include expanding its core operations and developing new revenue streams...

01
Expand core operationsmedium-term

To increase market share and revenue

02
Enhance service offeringsshort-term

To improve customer satisfaction and loyalty

03
Focus on sustainabilitylong-term

To align with environmental goals and attract eco-conscious tourists

SkiStar faces several business and financial risks, including the impact of climate change on winter sports tourism and...

critical

Climate change impact

Affects snow reliability and winter tourism

Materiality
high
high

Exchange rate fluctuations

Affects financial performance and pricing

Materiality
medium
medium

Competitive pressures

Impacts market share and pricing strategies

Materiality
medium
Seasonal fluctuations
high
IFRS 16
IFRS 16 lease accounting
medium
Revenue recognition
high

: 11/08/2026