VPLAY-BNasdaq StockholmTelecommunicationsIFRS · SEK

Viaplay Group

Viaplay Group AB is a prominent entertainment provider in the Nordic region, offering a diverse range of streaming services, TV channels, and radio stations. The company operates the Viaplay streaming service, which is available across the Nordic countries, the Netherlands, and Poland. Viaplay Group also licenses its Viaplay Select content to partner platforms globally. The company is committed to delivering locally relevant storytelling, including live sports, films, series, and music, while focusing on sustainable business practices.

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Revenue17.7bn SEK
−4.4 %y/y
Operating profit (EBIT)-486m SEK
+12.9 %y/y
EBIT margin-2.7%
+0.3 ppy/y
Net income-1,267m SEK
−1,295.3 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-20-1001020bn SEK2021: 12.7 bn SEK2021: EBIT 0.57 bn SEK20212022: 15.7 bn SEK2022: EBIT 0.41 bn SEK20222023: 18.6 bn SEK2023: EBIT -10.3 bn SEK20232024: 18.5 bn SEK2024: EBIT -0.56 bn SEK20242025: 17.7 bn SEK2025: EBIT -0.49 bn SEK202517.7-0.49
RevenueOperating profit (EBIT)
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Business

Share of revenue
Streaming Services44 %

Includes Viaplay streaming subscriptions and content licensing.

Linear TV Channels27 %

Subscriptions to traditional TV channels.

Advertising20 %

Revenue from advertising across platforms.

Sublicensing & Other9 %

Includes sublicensing of content and other services.

Customers

Viaplay Group serves a wide range of customers, including individual consumers who subscribe to its streaming services for entertainment content such as films, series, and live sports. The company also targets business customers through sublicensing agreements and advertising services. In the Nordic region, Viaplay Group's offerings are particularly popular due to their local relevance and high-quality content. The company's customer base is diverse, spanning multiple demographics and geographies, reflecting its broad market reach.

Individual Consumers

Subscribe to streaming services for films, series, and sports.

Business Customers

Engage in sublicensing and advertising agreements.

Advertisers

Utilize Viaplay's platforms for reaching target audiences.

Strategy

Viaplay Group's strategic priorities include enhancing operational efficiency and maximizing returns on investment. The company aims to achieve low- to mid-single-digit revenue growth and positive free cash flow in its core operations. Viaplay is focused on delivering high-quality sports content and expanding its non-scripted formats to increase audience engagement. The company is also committed to sustainable production practices and maintaining its industry-leading ESG ratings.

Operational EfficiencyMedium term

To maximize returns and control costs.

Content ExpansionShort term

To increase audience engagement and market share.

SustainabilityLong term

To maintain industry-leading ESG ratings.

Geography

Viaplay Group's core operations are concentrated in the Nordic countries, the Netherlands, and Poland, with a significant presence in these regions. The company is strategically focused on its Nordic markets, where it holds a leading position in entertainment services. Viaplay Select content is also distributed globally through partner platforms, expanding its international reach. The company's headquarters are located in Stockholm, Sweden, which serves as a central hub for its operations and strategic planning.

Risks

Viaplay Group faces several risks, including economic and business environment challenges in its markets, and the high cost of content and sports rights. Political and legislative changes in operating territories pose additional risks. The company is exposed to foreign exchange rate fluctuations, with limited hedging capabilities. Competitive pressures in the streaming industry and the threat of cyber-attacks also present significant challenges. Viaplay monitors these risks closely and adapts its strategies accordingly.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Content Cost Commitments1Cybersecurity Threats2Foreign Exchange Exposure3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Content Cost CommitmentsImpact: HighLikelihood: High

    High costs impact profitability.

  2. Cybersecurity ThreatsImpact: HighLikelihood: Medium

    Potential for service disruptions and data breaches.

  3. Foreign Exchange ExposureImpact: MediumLikelihood: High

    Limited hedging increases financial volatility.

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Accounting

Judgemental items
Revenue Recognition

Timing affects financial reporting.

Impact: high

Currency Translation Effects

Limited hedging increases volatility.

Impact: medium

Content Rights Accounting

Significant impact on reported earnings.

Impact: high

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Last updated: 24/09/2026

Viaplay Group (VPLAY-B) Revenue, Earnings & Financials 2025 – Clarifo