Viaplay Group

Viaplay Group AB is a prominent entertainment provider in the Nordic region, offering a diverse range of streaming services, TV channels, and radio stations. The company operates the Viaplay streaming service, which is available across the Nordic countries, the Netherlands, and Poland. Viaplay Group also licenses its Viaplay Select content to partner platforms globally. The company is committed to delivering locally relevant storytelling, including live sports, films, series, and music, while focusing on sustainable business practices.

1.24

0.32

— Viaplay Group
%
Streaming Services44% Includes Viaplay streaming subscriptions and content licensing.
Linear TV Channels27% Subscriptions to traditional TV channels.
Advertising20% Revenue from advertising across platforms.
Sublicensing & Other9% Includes sublicensing of content and other services.

Viaplay Group serves a wide range of customers, including individual consumers who subscribe to its streaming services...

  • Individual Consumersprimary

    Subscribe to streaming services for films, series, and sports.

  • Business Customerssecondary

    Engage in sublicensing and advertising agreements.

  • Advertiserssecondary

    Utilize Viaplay's platforms for reaching target audiences.

Viaplay Group's core operations are concentrated in the Nordic countries, the Netherlands, and Poland, with a...

  • Core operations in the Nordics, Netherlands, and Poland.
  • Headquartered in Stockholm, Sweden.
  • Viaplay Select content available globally through partners.
  • Strong market position in Nordic entertainment services.

Viaplay Group's strategic priorities include enhancing operational efficiency and maximizing returns on investment...

01
Operational Efficiencymedium-term

To maximize returns and control costs.

02
Content Expansionshort-term

To increase audience engagement and market share.

03
Sustainabilitylong-term

To maintain industry-leading ESG ratings.

Viaplay Group faces several risks, including economic and business environment challenges in its markets, and the high...

high

Content Cost Commitments

High costs impact profitability.

Materiality
high
high

Cybersecurity Threats

Potential for service disruptions and data breaches.

Materiality
high
medium

Foreign Exchange Exposure

Limited hedging increases financial volatility.

Materiality
high
Revenue Recognition
high
Currency Translation Effects
medium
Content Rights Accounting
high

: 11/08/2026