Competition and market developments
Affects market share and pricing strategies
- Materiality
- high
Pierce Group
Pierce Group is a European e-commerce company specializing in the sale of motorcycle and snowmobile gear, parts, and accessories. Headquartered in Stockholm, Sweden, the company operates through locally adapted websites under brands such as 24MX and XLMOTO. Pierce serves motocross, enduro, and road motorcycle riders, as well as snowmobile enthusiasts, with a wide range of products including several proprietary brands. The company is listed on the Nasdaq Stockholm Small Cap market.
290
2.01
0.72
| % | |
|---|---|
| Offroad | 68% Products for motocross and enduro riders sold under 24MX. |
| Onroad | 25% Products for road motorcycle riders sold under XLMOTO. |
| Other | 7% Products for snowmobile riders, primarily in the Nordics. |
Pierce Group caters to a diverse range of customers across Europe, primarily focusing on motorcycle and snowmobile...
- Offroad Ridersprimary
Motocross and enduro riders buying gear and parts for offroad use.
- Onroad Riderssecondary
Motorcycle riders purchasing apparel and accessories for road use.
- Snowmobile Ridersemerging
Snowmobile enthusiasts in the Nordics buying seasonal gear.
Pierce Group operates primarily in Europe, with a significant presence in the Nordics and other European countries...
- •Headquartered in Stockholm, Sweden
- •Centralized warehouse in Szczecin, Poland
- •Customer care function in Barcelona, Spain
- •Operations primarily in Europe
- •Significant presence in the Nordics
Pierce Group's strategic priorities include organic growth in the European online market for motorcycle gear and...
01
Organic growth in European online marketmedium-term
To outgrow competitors and capture market share
02
Achieving adjusted EBIT margin of 5-8%medium-term
To improve profitability and financial health
03
Reinvesting free cash flowslong-term
To support continued development and strategic initiatives
Pierce Group faces several operational risks, including competition, market developments, and dependency on key...
Geopolitical tensions
Disrupts supply chains and increases costs
- Materiality
- high
Inflation and economic uncertainties
Affects consumer spending and demand
- Materiality
- high
Quality of goods from Asia
Impacts customer satisfaction and returns
- Materiality
- medium
IT-related risks
Affects operational efficiency and customer experience
- Materiality
- medium
Seasonal fluctuations
high
Performance-based share programs
medium
Currency derivatives
medium
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: 11/08/2026