HUMBLENasdaq StockholmConsumer StaplesIFRS · SEK

Humble Group

Humble Group is a global fast-moving consumer goods (FMCG) conglomerate that focuses on innovative, healthier, and sustainable consumer products. The company is composed of entrepreneurial entities that operate in segments like Future Snacking and Quality Nutrition. Humble Group aims to achieve significant organic growth and profitability through strategic transformations and operational discipline. The company is headquartered in Stockholm, Sweden, and continues to expand its global presence through strategic acquisitions and partnerships.

Revenue8,097m SEK
+5.0 %y/y
Operating profit (EBIT)249m SEK
−33.8 %y/y
EBIT margin3.1%
−1.8 ppy/y
Net income16.0m SEK
−87.1 %y/y
Free cash flow383m SEK
+112.8 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-2,00002,0004,0006,0008,00010,000m SEK2021: 1,486 m SEK2021: EBIT -37 m SEK20212022: 800 m SEK2022: EBIT 257 m SEK20222023: 7,050 m SEK2023: EBIT 318 m SEK20232024: 7,708 m SEK2024: EBIT 376 m SEK20242025: 8,097 m SEK2025: EBIT 249 m SEK20258,097249
RevenueOperating profit (EBIT)

Business

Share of revenue
Future Snacking40 %

Innovative snacking products with a focus on health and sustainability.

Quality Nutrition30 %

Includes sports nutrition, dietary supplements, and functional beverages.

Contract Manufacturing15 %

Production services for various consumer goods brands.

Sustainable Consumer Goods15 %

Products that emphasize sustainability and health.

Customers

Humble Group caters to a diverse customer base that includes health-conscious consumers, athletes, and fitness enthusiasts. The company's products are particularly appealing to individuals seeking healthier snacking options and nutritional supplements. Humble also serves businesses through its contract manufacturing services, providing tailored solutions for brand owners. The focus on sustainability and health trends attracts a growing segment of environmentally and health-conscious consumers.

Health-Conscious Consumers

Purchase sustainable and healthier snacking options.

Athletes and Fitness Enthusiasts

Buy sports nutrition and dietary supplements.

Business Clients

Utilize contract manufacturing services for consumer goods.

Strategy

Humble Group's strategic priorities include enhancing operational efficiency, optimizing capital allocation, and reducing leverage. The company is focused on achieving organic growth and profitability improvements through strategic transformations. Humble is actively pursuing divestments, selective acquisitions, and strategic partnerships to streamline operations and focus on core segments. The ongoing transformation aims to create long-term shareholder value by increasing profitability and cash flows.

Operational EfficiencyMedium term

To improve profitability and cash flows.

Strategic AcquisitionsLong term

To expand market presence and product offerings.

Leverage ReductionShort term

To strengthen financial stability.

Geography

Humble Group is headquartered in Stockholm, Sweden, and operates globally with a strong presence in Europe. The company leverages its strategic location to access key markets in the region and beyond. Humble's operations are influenced by currency fluctuations, particularly the Swedish krona, impacting its financial performance. The company's global reach is supported by strategic acquisitions and partnerships, allowing it to expand its market presence and product offerings.

Risks

Humble Group faces several risks, including currency fluctuations, particularly the Swedish krona, which impact revenue and profitability. The company's reliance on organic growth in a competitive FMCG market presents challenges. Additionally, the strategic transformation involves execution risks related to divestments and acquisitions. Industry-specific risks include changing consumer preferences towards healthier options and regulatory changes affecting product formulations. Financial risks also include maintaining leverage targets amidst market volatility.

Sorted by severity
Currency FluctuationsHigh

Impact on revenue and profitability due to exchange rate changes.

Execution RisksMedium

Challenges in executing strategic transformations and acquisitions.

Competitive MarketMedium

Pressure to maintain growth in a competitive FMCG sector.

Accounting

Judgemental items
Currency Fluctuations

Affect revenue recognition and profitability.

Impact: high

Goodwill Valuation

Significant estimates required for impairment assessments.

Impact: medium

Fair Value Measurements

Critical for acquisitions and divestments.

Impact: medium

Publicly listed companies with a comparable business focus.

Last updated: 24/09/2026