Eniro Group
Eniro Group AB is a digital marketing and directory assistance company headquartered in Stockholm, Sweden. The company focuses on providing small and medium-sized enterprises (SMEs) with digital tools to enhance their local presence and searchability. Eniro's platform leverages intelligence, automation, and streamlined communication to optimize local marketing efforts. The company operates primarily in the Nordic region, including Sweden, Denmark, Finland, and Norway, and is listed on Nasdaq Stockholm.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes platforms and tools for enhancing local presence and searchability.
Provides local search and directory assistance.
Offers customer service and answering services through Dynava.
Customers
Eniro Group primarily serves small and medium-sized enterprises (SMEs) seeking to enhance their digital presence and marketing capabilities. These businesses leverage Eniro's platforms to achieve local visibility and compete with larger companies. Eniro's solutions are particularly attractive to SMEs in the Nordic region due to their focus on local market optimization. Additionally, large enterprises in need of customer service and directory assistance also form a significant part of Eniro's customer base.
Use Eniro's platforms for local marketing and visibility.
Utilize customer service and directory assistance services.
Strategy
Eniro Group's strategic priorities include strengthening sales capacity, advancing product development, and enhancing partnerships, with a significant focus on AI-driven innovation. The company aims to transition from transformation to a strong market positioning by leveraging its digital platforms. Investments in marketing and sales are expected to drive growth and improve competitive standing in the Nordic region. Eniro's strategic direction is geared towards providing SMEs with resources comparable to those of larger enterprises.
To enhance product offerings and maintain competitive edge.
To drive growth and improve market positioning.
Geography
Eniro Group operates primarily in the Nordic region, with a strong presence in Sweden, Denmark, Finland, and Norway. The company's headquarters are located in Stockholm, Sweden. This geographic focus allows Eniro to tailor its digital marketing solutions to the specific needs of Nordic SMEs. The regional presence also supports partnerships with major media groups, enhancing Eniro's service offerings.
Risks
Key risks for Eniro Group include the rapidly changing digital marketing landscape and technological advancements that may outpace the company's innovation efforts. Economic fluctuations in the Nordic region could impact SME spending on digital marketing services. Additionally, competition from larger digital marketing firms poses a threat to Eniro's market share. The company's reliance on partnerships with media groups also exposes it to risks related to partnership dynamics and media industry changes.
May outpace Eniro's innovation efforts.
Could impact SME spending on marketing services.
Accounting
Judgemental itemsImpacts timing of earnings and cash flow visibility.
Affects reported profitability.
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Last updated: 24/09/2026