Axfood

Axfood is a prominent player in the Swedish food retail market, operating a diverse range of grocery store concepts including Willys, Hemköp, and City Gross. The company serves millions of customers weekly through nearly 400 Group-owned stores and over 700 retailer-owned stores, as well as a robust e-commerce platform. Axfood is committed to sustainability and innovation, leveraging its scale and collaboration across brands to drive cost efficiency and market leadership. The company is listed on Nasdaq Stockholm and is primarily owned by the Axel Johnson Group.

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— Axfood
%
Discount Grocery40% Includes Willys and Eurocash, focusing on low-cost food retail.
Traditional Grocery25% Comprises Hemköp stores offering a broad assortment.
Hypermarkets20% City Gross stores providing a wide range of products.
Wholesale and Restaurants10% Snabbgross and Urban Deli serving B2B and B2C markets.
Online Pharmacy5% Apohem offering pharmaceutical products online.

Axfood caters to a wide range of customer segments, including budget-conscious shoppers through its Willys discount...

  • Discount Shoppersprimary

    Buy low-cost groceries at Willys and Eurocash.

  • Traditional Grocery Shoppersprimary

    Purchase a broad assortment at Hemköp.

  • Wholesale Buyerssecondary

    Procure bulk products from Snabbgross.

  • Online Pharmacy Customersemerging

    Order pharmaceuticals from Apohem.

Axfood operates primarily in Sweden, with a strong presence in both large cities and smaller towns...

  • Strong presence in Sweden with nearly 400 Group-owned stores.
  • Over 700 retailer-owned stores across Sweden.
  • Cross-border stores near Norway for regional shoppers.
  • Centralized logistics operations in Sweden.
  • Significant market share in Swedish food retail.

Axfood's strategic priorities focus on expanding its store network, enhancing e-commerce capabilities, and driving...

01
Store Network Expansionmedium-term

To increase market presence and accessibility.

02
Digitalization and Automationlong-term

To enhance efficiency and customer experience.

03
Sustainability Initiativeslong-term

To promote healthier food and reduce environmental impact.

Axfood faces several strategic and operational risks, including acquisition risks where integration and market...

high

Acquisition Risks

Integration and market conditions may not align with expectations.

Materiality
high
medium

Supplier Risks

Disruptions in supply chains can affect product availability.

Materiality
medium
medium

Market Risks

Changes in consumer preferences and competition.

Materiality
medium
Revenue Recognition
Lease Accounting
Inventory Valuation

: 11/08/2026