Urgent.ly Inc.

Urgent.ly Inc. provides digital roadside assistance and mobility assistance services through a software platform that connects Customer Partners, motorists, and subcontracted Service Providers. The company operates primarily in the United States and Canada and serves enterprises that outsource all or part of their roadside assistance operations.

−3,3 %

25,4 %

−15,8 %

−9,6 %

0.34

0.34

— Urgent.ly Inc.
%
Roadside assistance platform services45% Software-enabled dispatch, case management, and consumer support for roadside events.
Full-service outsourcing - flat rate30% Managed roadside assistance delivered under fixed-rate service arrangements.
Full-service outsourcing - claim cost pass-through20% Dispatch fee-based roadside assistance where subcontracted service costs pass through.
Adjacent mobility assistance services5% Services and platform use cases extending into related mobility and vehicle support markets.

Urgent.ly sells primarily to enterprise Customer Partners that want to outsource roadside assistance for their...

  • Automotive OEMsprimary

    Buy outsourced roadside assistance and dispatch services for vehicle owners and warranty programs.

  • Insurance and collision partnersprimary

    Use the platform to coordinate assistance tied to claims, repairs, and recovery workflows.

  • Vehicle sales and service businessessecondary

    Purchase roadside support to enhance customer service and ownership experience.

  • Aftermarket and logistics customerssecondary

    Adopt the platform for adjacent mobility assistance and service coordination use cases.

The company generates substantially all of its revenue from roadside assistance services initiated through its software...

  • Primary revenue markets are the United States and Canada
  • North America concentration ties results to auto and mobility demand
  • Service delivery depends on local subcontract Service Provider networks
  • Platform operations must support cross-border consumer assistance workflows

Urgent.ly is focused on expanding Customer Partner relationships, improving retention, and broadening adoption of its...

01
Customer Partner acquisition and retentionshort-term

Revenue depends on adding partners, renewing contracts, and expanding dispatch volume.

02
Platform automation and operational scalingmedium-term

Automation can reduce manual workload and improve service reliability as volume grows.

03
Adjacent market expansionmedium-term

The company aims to extend its platform beyond traditional roadside assistance into related mobility workflows.

Urgent.ly faces concentration and renewal risk because a limited number of Customer Partners can materially affect...

high

Customer Partner concentration and renewal loss

Contracts are renewed through RFP processes and individual partner exits can reduce revenue materially.

Scope
Enterprise Customer Partners in automotive and mobility
Materiality
high
high

Service delivery and provider network execution

The business relies on subcontracted Service Providers to fulfill roadside events reliably and at acceptable cost.

Scope
Dispatch quality, consumer satisfaction, cost of service
Materiality
high
high

Nasdaq continued listing compliance

Failure to meet listing standards could reduce liquidity and impair capital-raising ability.

Scope
Public equity market access
Materiality
high
medium

Capital availability and dilution

Growth investments and operating needs may require external funding if internal cash generation is insufficient.

Scope
Equity issuance, debt financing, covenants
Materiality
high
Revenue recognition under flat-rate and pass-through contracts
Revenue, cost of revenue, gross margin
Over-time recognition for roadside assistance services
Quarterly revenue comparability
Estimates for service costs and fulfillment obligations
Gross profit and operating expense timing
Emerging growth company accounting transition
Financial statement comparability

: 29/04/2026