JFrog Ltd

JFrog Ltd builds a software supply chain platform that helps enterprises store, secure, govern, and continuously deliver software artifacts from code to production. Its platform is used by development, security, DevOps, MLOps, and AI teams as a system of record for software delivery in hybrid and cloud environments.

−12,7 %

76,8 %

−13,5 %

+24,1 %

2.14

2.14

— JFrog Ltd
%
Core platform and repository management40% Includes JFrog Platform and Artifactory for storing, managing, and distributing software artifacts.
Security, governance, and compliance20% Includes controls that secure software supply chains and support policy enforcement and trust.
Subscription tiers and enterprise plans25% Includes Pro, Pro X, Enterprise X, and Enterprise Plus paid subscription packages.
Cloud and SaaS delivery10% Includes cloud-hosted offerings and migration from self-managed to SaaS usage.
Support, services, and ecosystem integrations5% Includes customer success, integrations, and partner-enabled adoption support.

JFrog sells primarily to enterprise software organizations that need to manage large-scale, secure, and compliant...

  • Large enterprise accountsprimary

    Buy enterprise subscriptions and platform modules to standardize software delivery, security, and governance across many teams.

  • Strategic accountsprimary

    High-expansion customers that receive dedicated sales coverage and often adopt more products over time.

  • Self-service developers and teamssecondary

    Start with open source or free trials and convert to paid tiers when they need more functionality or scale.

  • Security, DevSecOps, and compliance teamssecondary

    Buy controls that secure and govern software supply chains and support policy enforcement.

  • AI/ML and MLOps teamsemerging

    Use the platform to manage and deliver software and model artifacts in AI workflows.

JFrog operates globally and has customers in over 90 countries, with international revenue representing a meaningful...

  • •United States remains the largest single market by customer concentration
  • •40% of 2025 revenue came from customers outside the United States
  • •Customers are located in over 90 countries
  • •Primary R&D operations are located in Israel
  • •Employees are distributed across roughly ten countries
  • •International expansion is a key growth lever and operating risk

JFrog is focused on becoming the system of record for the software supply chain in an AI-first world...

01
Broaden the platform across software supply chain workflowsmedium-term

A wider platform increases stickiness and makes JFrog harder to replace.

02
Expand usage within existing customersshort-term

Expansion revenue is a core growth engine because customers often start small and scale usage over time.

03
Grow strategic enterprise and channel motionsmedium-term

Dedicated enterprise coverage and partner channels can unlock larger accounts and localized buying patterns.

JFrog faces execution risk from product adoption, competition, and the pace of innovation in DevOps, security, and AI...

critical

Cybersecurity breach or supply-chain attack

The platform stores sensitive software, source code, secrets, and metadata.

Scope
Could impair customer trust, cause service disruption, and create liability.
Materiality
high
high

Competition in DevOps, DevSecOps, and AI/MLOps

Customers can choose alternative platforms, open-source tools, or cloud-native services.

Scope
Could reduce adoption, expansion, and pricing flexibility.
Materiality
high
high

International operations and geopolitical exposure

R&D is primarily in Israel and the company serves customers in more than 90 countries.

Scope
Could affect staffing, taxes, compliance, and business continuity.
Materiality
high
high

Customer adoption and product-market fit

Growth depends on customers expanding usage and adopting new modules over time.

Scope
Could slow subscription growth and reduce upsell opportunities.
Materiality
high
medium

Large enterprise concentration

A small number of large customers can influence revenue trends and renewal timing.

Scope
Could create volatility if a major account delays expansion or churns.
Materiality
medium
Revenue recognition and standalone selling price
Can shift revenue between periods and affect growth comparability
Income taxes and valuation allowance
Can materially affect tax expense and effective tax rate
Business combinations
Can create goodwill and future impairment risk
Stock-based compensation
Affects operating margin and non-GAAP reconciliation
Contractual commitments for hosting and software
Affects liquidity planning and fixed cost visibility

BullFrog AI Holdings, Inc.

BFRG · Pharmaceutical Preparations

PagerDuty, Inc.

PD · Services-Prepackaged Software

DOMO, INC.

DOMO · Services-Prepackaged Software

Rubrik, Inc.

RBRK · Services-Prepackaged Software

Sprinklr, Inc.

CXM · Services-Prepackaged Software

CrowdStrike Holdings, Inc.

CRWD · Services-Prepackaged Software

: 28/04/2026