CXMNYSEServices-Prepackaged SoftwareUS GAAP · USD

Sprinklr, Inc.

Sprinklr, Inc. is a U.S.-based enterprise software company built around a unified customer experience management platform. Its cloud software helps large organizations manage customer service, social media, marketing, and customer insights across digital and social channels.

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Revenue857m USD
+7.6 %y/y
Operating profit (EBIT)40.2m USD
+67.9 %y/y
EBIT margin4.7%
+1.7 ppy/y
Net income22.9m USD
−81.2 %y/y
Free cash flow158m USD
+119.8 %y/y

Fiscal year 2026 · change from previous year

Development 2021–2026

-20002004006008001,000m USD2021: 387 m USD2021: EBIT -26 m USD20212022: 492 m USD2022: EBIT -99 m USD20222023: 618 m USD2023: EBIT -51 m USD20232024: 732 m USD2024: EBIT 34 m USD20242025: 796 m USD2025: EBIT 24 m USD20252026: 857 m USD2026: EBIT 40 m USD202685740
RevenueOperating profit (EBIT)

Business

Share of revenue
Sprinklr Service30 %

AI-based customer service software that unifies voice, digital, and social support interactions.

Sprinklr Social30 %

Social media management software for publishing, engagement, moderation, and analytics.

Sprinklr Insights20 %

Consumer intelligence and social listening tools that analyze feedback, trends, and sentiment.

Sprinklr Marketing15 %

Campaign planning, content, social advertising, and marketing analytics software.

Professional Services5 %

Implementation, training, enablement, and managed services tied to platform adoption.

Products

Reported · share of revenue
88.2%11.8%FY2026100 %
  • License and Service88.2 %
  • Professional Services11.8 %

Source: 10-K FY2026, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

Sprinklr sells primarily to large enterprises that need to coordinate customer-facing work across many channels, brands, and geographies. Its customer base also includes marketing agencies, government departments, non-profit organizations, and educational institutions. Buyers use the platform to unify service, social, marketing, and insights workflows and to manage customer interactions at scale.

Large enterprise customers

Buy subscriptions to unify customer service, social, marketing, and insights across global teams.

Marketing organizations

Use Sprinklr Marketing and Social to plan content, publish campaigns, and measure performance.

Customer service and contact center teams

Use Sprinklr Service to manage omnichannel support and agent workflows.

Insights and research teams

Use Sprinklr Insights for listening, benchmarking, sentiment analysis, and crisis detection.

Agencies, government, and institutions

Use the platform for governed publishing, monitoring, and multi-stakeholder communication.

Strategy

Sprinklr’s strategy centers on selling a unified platform that consolidates customer service, social, insights, and marketing into one system. The company emphasizes AI, governance, and enterprise-scale workflow automation to make the platform harder to replace and more useful across customer-facing teams. Professional services, implementation, and managed services support adoption and help customers expand usage over time.

Expand unified platform adoptionMedium term

A broader footprint across service, social, insights, and marketing increases stickiness and cross-sell potential.

Advance AI capabilitiesShort term

AI features improve automation, analytics, and workflow efficiency for enterprise users.

Grow services-led adoption supportShort term

Implementation, training, and managed services help customers realize value and expand usage.

Broaden ecosystem partnershipsMedium term

Cloud and technology partnerships can extend distribution and support execution.

Geography

Q2/2026

Sprinklr serves customers in over 80 countries and its platform recognizes more than 150 languages, which supports multinational deployments. The business is globally distributed rather than tied to one end market, and its software is used by enterprises operating across North America, Europe, Asia-Pacific, and other regions. This broad footprint makes international sales execution and localized platform support important to the business model.

Americas38 %
United States35 %
Europe, Middle East and Africa26 %

Share of the revenue the company reports by geography.

Risks

Sprinklr depends on the reliability, security, and performance of its cloud platform, so outages or cyber incidents could disrupt customer operations and damage trust. The company also faces execution risk in a competitive software market where product innovation, customer retention, and successful enterprise deployments matter. Because many contracts are subscription-based and multi-year, revenue recognition, renewal behavior, and customer concentration can materially affect results.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Technology availability and performance failures1Cybersecurity and data privacy incidents2Product innovation and competitive pressure3Customer retention and usage variability4International execution and compliance5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Technology availability and performance failuresImpact: HighLikelihood: Medium

    Customers rely on the platform for mission-critical customer-facing workflows, so disruptions can quickly affect service delivery.

    Exposure: Cloud software infrastructure

  2. Cybersecurity and data privacy incidentsImpact: HighLikelihood: Medium

    The platform processes sensitive customer and consumer data across many clients and channels.

    ExposureCustomer dataThird-party cloud infrastructure
  3. Product innovation and competitive pressureImpact: MediumLikelihood: Medium

    The company must keep pace with evolving AI, CX, and social software capabilities to defend its platform position.

    ExposureUnified-CXMAISocialService software
  4. Customer retention and usage variabilityImpact: MediumLikelihood: Medium

    Subscription revenue depends on renewals, seat expansion, and continued platform usage by enterprise customers.

    Exposure: Large enterprise subscriptions

  5. International execution and complianceImpact: MediumLikelihood: Medium

    Operating across many countries increases localization, regulatory, and support complexity.

    Exposure: Over 80 countries

Accounting

Judgemental items
Revenue recognition for subscriptions and bundled contracts

Contracts may include software access, support, professional services, and managed services that must be separated and recognized over time or as delivered.

Impact: Affects revenue timing, deferred revenue, and quarterly comparability

Stock-based compensation valuation

Expense depends on assumptions for historical common stock values and performance-based awards.

Impact: Affects operating expenses and reported profitability

Seasonality in sales cycles

A large share of customer purchases occurs in the fourth quarter, with cash collection often following in the first quarter.

Impact: Can create uneven billings, deferred revenue, and cash flow patterns

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Last updated: 24/09/2026