Hayward Holdings, Inc.
Hayward Holdings designs and manufactures pool equipment, outdoor living products, and industrial flow control products. Its core business is selling replacement and upgrade equipment for installed pools, with demand driven by aftermarket repairs, remodeling, and adoption of connected and energy-efficient products.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueResidential and commercial pool circulation, filtration, heating, cleaning, and sanitization products.
Connected controls, lighting, and energy-efficient products that improve pool ownership and backyard experience.
Thermoplastic valves and process liquid control products sold into industrial applications.
Products
Reported · share of revenue- Residential Pool90.0 %
- Commercial Pool5.8 %
- Flow Control4.2 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Hayward sells mainly through distributors, but also directly to builders, retailers, servicers, buying groups, and e-commerce customers. Its customer base is tied to the pool trade ecosystem, where builders and servicers influence product choice and distributors handle stocking, delivery, and credit risk.
Buy most of the company's pool equipment for stocking and resale to the trade; they are the main route to market and a major source of volume.
Buy equipment used in new pool construction, maintenance, repair, and upgrades, and strongly influence product selection.
Purchase directly for broader geographic reach and consumer access, especially where large-scale inventory management is feasible.
Independent member groups that buy with negotiated pricing and incentives, supporting channel penetration.
Buy flow control products for liquid handling applications outside the pool market.
Strategy
Hayward is focused on monetizing its installed base through aftermarket replacements, upgrades, and recurring trade-channel demand. It is also pushing higher-value IoT and energy-efficient products while using its brand, channel relationships, and loyalty programs to defend share and expand internationally.
Aftermarket sales are recurring and tied to the installed base, supporting steadier demand and margins.
Higher-value connected and efficient products support differentiation and premium pricing.
Distributors, builders, and servicers are the main route to market and influence end-customer choice.
Working capital, debt service, and seasonal swings require reliable cash generation and access to credit.
Geography
Q1/2026Hayward operates globally but is concentrated in North America and Europe, which together account for most pool equipment demand. The company has seven manufacturing facilities worldwide, including sites in the U.S., Spain, and China, and serves additional markets in Central and South America, the Middle East, Australia, and Asia Pacific through its E&RW segment.
Share of the revenue the company reports by geography.
Risks
Hayward’s results depend heavily on distributors, builders, and servicers, so customer concentration and inventory decisions can quickly affect sales. The business is also exposed to competition, seasonality, international operations, and product-development execution, while goodwill and intangible assets create impairment risk if growth or margins weaken.
- Channel inventory destockingImpact: HighLikelihood: High
Distributors control stocking levels, so their purchasing decisions can temporarily depress shipments even if end demand is stable.
Exposure: Pool trade channel and buying groups
- Customer concentrationImpact: HighLikelihood: Medium
A small number of distributors account for a large share of sales and receivables, so lost volume would hit revenue and cash collection.
Exposure: Pool Corporation represented about 33% of net sales in Fiscal 2025
- Competitive pressureImpact: MediumLikelihood: High
The company competes with national, global, regional, and low-cost manufacturers across multiple price points.
Exposure: Pool equipment and flow control products
- International operating riskImpact: MediumLikelihood: Medium
Manufacturing and sales across multiple regions expose the company to currency, logistics, and geopolitical disruptions.
Exposure - Goodwill and intangible impairmentImpact: MediumLikelihood: Medium
Acquisitions and brand value must be supported by future cash flows; weaker performance could trigger write-downs.
Exposure: Acquired businesses and indefinite-lived intangibles
Accounting
Judgemental itemsSales are recorded net of discounts, allowances, rebates, and returns, so estimates affect top-line reporting.
Impact: Net sales and accounts receivable
Major customer agreements include performance-based rebates that require ongoing estimation.
Impact: Gross sales, receivables, and accrued liabilities
Pool demand is seasonal, so quarterly results can vary materially with weather and channel stocking.
Impact: Quarterly revenue, margins, and cash flow
Management must test whether acquired assets remain supported by future cash flows.
Impact: Potential impairment charges
Manufacturing and distribution costs include warranty, inbound/outbound freight, and duties that require estimation.
Impact: Gross margin and operating expense
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Last updated: 24/09/2026