HBBNYSEElectric Housewares & FansUS GAAP · USD

Hamilton Beach Brands Holding Co

Hamilton Beach Brands Holding Co designs, markets and distributes small electric household appliances, specialty housewares and commercial foodservice products through its Hamilton Beach, Proctor Silex, Weston and licensed brands. It also owns a health technology business built around connected devices and software for managing injectable medications at home, led by the Smart Sharps Bin system from Hamilton Beach Health.

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Revenue607m USD
−7.3 %y/y
Operating profit (EBIT)36.6m USD
−15.3 %y/y
EBIT margin6.0%
−0.6 ppy/y
Net income26.5m USD
−14.0 %y/y
Free cash flow11.0m USD
−82.3 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

0200400600800m USD2020: 604 m USD2020: EBIT 37 m USD20202021: 658 m USD2021: EBIT 32 m USD20212022: 641 m USD2022: EBIT 39 m USD20222023: 626 m USD2023: EBIT 35 m USD20232024: 655 m USD2024: EBIT 43 m USD20242025: 607 m USD2025: EBIT 37 m USD202560737
RevenueOperating profit (EBIT)

Business

Share of revenue
Consumer small appliances60 %

Branded household appliances sold through retail and ecommerce channels.

Commercial products25 %

Foodservice appliances and equipment sold to restaurants and hospitality customers.

Health technology5 %

Connected devices, leases and software for home healthcare management.

Licensed brands and premium products10 %

Products sold under licensed or premium brand names such as CHI, Clorox and Sunkist.

Products

Reported · share of revenue
91.0%FY2024100 %
  • Consumer Product91.0 %
  • Commercial Product7.9 %
  • Licensing1.1 %

Source: 10-K FY2024, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

The company sells primarily to large retail customers, including mass merchandisers, ecommerce platforms, warehouse clubs and department stores, which buy branded appliances for resale to consumers. It also serves foodservice operators such as restaurants, fast-food chains, bars and hotels, plus specialty pharmacy networks and pharmaceutical companies for the health business. Customer concentration is high, with Walmart and Amazon representing major shares of revenue, so purchasing patterns and inventory decisions at a few accounts can materially affect results.

Large retail customers

Walmart, Amazon and similar retailers buy branded small appliances for resale to consumers and drive most consumer volume.

Mass merchandisers and warehouse clubs

These customers buy high-volume, value-oriented appliances and are important for shelf space and scale.

Foodservice and hospitality

Restaurants, fast-food chains, bars and hotels buy commercial appliances for operational use and replacement demand.

Specialty pharmacy and pharmaceutical customers

These customers buy connected devices and software tied to home injectable medication management.

Strategy

Management is focused on innovation, brand expansion and category breadth to defend shelf space and win online demand in a concentrated retail market. The company is also broadening beyond core household appliances into premium licensed products, commercial foodservice and connected health devices to diversify growth and margins. Recent actions also show a push to deleverage the cost structure and improve mix toward higher-margin businesses.

Brand and product innovationShort term

Shelf space and ecommerce visibility depend on differentiated products, ratings and brand strength.

Diversification into higher-margin businessesMedium term

Commercial and Health revenue can reduce reliance on consumer retail cycles and improve mix.

Cost structure and balance sheet disciplineShort term

Retail concentration and tariff pressure make operating flexibility and liquidity important.

Geography

2025

The business is centered in North America, especially the United States, where most consumer sales are concentrated and where two-thirds of commercial sales are also generated. Commercial products are sold globally, while the Health segment has U.S. operations with additional activity in Europe. Supply chain exposure is heavily Asia-Pacific based, with roughly two-thirds of suppliers located in China, making sourcing and trade policy important to margins and availability.

United States76 %
Other countries (US filing)24 %

Share of the revenue the company reports by geography.

Risks

The business is exposed to concentrated customer demand, especially from a few large retailers, so order timing, inventory resets and private-label competition can swing revenue. It also faces supply-chain and tariff risk because most suppliers are in Asia-Pacific, particularly China, and imported products are sensitive to freight, customs and trade policy. HealthBeacon adds execution and intellectual property risk, while the company remains exposed to consumer spending cycles, foreign exchange and covenant constraints.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Customer concentration1Tariffs and consumer demand disruption2Supply chain concentration in China3Private-label and retail competition4Foreign currency exchange risk5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Customer concentrationImpact: HighLikelihood: Medium

    Five largest customers accounted for about 62% of revenue, increasing dependence on a few accounts.

    ExposureWalmart and Amazon were approximately 29% and 19% of revenueRespectively
  2. Tariffs and consumer demand disruptionImpact: HighLikelihood: Medium

    Retailers paused buying to assess inventory and tariff-driven price increases, reducing volumes.

    Exposure: U.S. consumer business and imported products.

  3. Supply chain concentration in ChinaImpact: HighLikelihood: Medium

    About two-thirds of suppliers are based in China, creating sourcing and logistics vulnerability.

    Exposure: Manufacturing and product availability.

  4. Private-label and retail competitionImpact: MediumLikelihood: High

    Large retailers can use their own brands and exert pricing pressure on branded appliances.

    Exposure: Consumer appliance shelf space and margins.

  5. Foreign currency exchange riskImpact: MediumLikelihood: Medium

    International commercial and health activities expose results to currency gains and losses.

    Exposure: Global commercial sales and Europe operations.

Accounting

Judgemental items
Revenue recognition and variable consideration

Promotions, price concessions and returns can materially change net revenue and comparability.

Impact: Affects reported sales and gross margin

Seasonality

Revenue typically peaks in the fourth quarter due to holiday selling season.

Impact: Quarterly results are not evenly comparable

Acquisition accounting and valuation

HealthBeacon adds acquired assets and higher-margin revenue, requiring fair value and integration judgments.

Impact: Affects goodwill, intangibles and margin mix

Foreign currency translation and transaction gains/losses

International operations and sourcing create currency exposure in earnings.

Impact: Affects other income/expense and margins

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Last updated: 24/09/2026