SNNYSEHousehold AppliancesUS GAAP · USD

SharkNinja, Inc.

SharkNinja, Inc. is a U.S.-based consumer products company that designs and sells small household appliances under the Shark and Ninja brands. Its portfolio spans cleaning, cooking and beverage, food preparation, and beauty and home environment products, with sales across domestic and international markets through retail and direct-to-consumer channels.

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Revenue6,399m USD
+15.7 %y/y
Operating profit (EBIT)920m USD
+42.9 %y/y
EBIT margin14.4%
+2.7 ppy/y
Net income701m USD
+59.9 %y/y
Free cash flow488m USD
+58.0 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

02,0004,0006,0008,000m USD2021: 3,727 m USD2021: EBIT 438 m USD20212022: 3,717 m USD2022: EBIT 321 m USD20222023: 4,254 m USD2023: EBIT 374 m USD20232024: 5,529 m USD2024: EBIT 644 m USD20242025: 6,399 m USD2025: EBIT 920 m USD20256,399920
RevenueOperating profit (EBIT)
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Business

Share of revenue
Cleaning Appliances35 %

Vacuum cleaners, steam mops, and related floor-care products sold under Shark.

Cooking and Beverage Appliances25 %

Air fryers, cookers, coffee-related products, and beverage appliances sold under Ninja.

Food Preparation Appliances15 %

Blenders, processors, and other countertop food-prep products.

Beauty and Home Environment Appliances15 %

Hair care and home environment products such as fans and air treatment devices.

Connected and Other Appliances10 %

App-enabled products and smaller adjacent household appliances.

Products

Reported · share of revenue
34.5%28.4%24.2%12.9%FY2025100 %
  • Cleaning Appliances34.5 %
  • Cooking and Beverage Appliances28.4 %
  • Food Preparation Appliances24.2 %
  • Beauty and Home Environment Appliances12.9 %

Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

SharkNinja sells primarily to household consumers who buy through major retailers or directly online, seeking products that solve everyday home tasks with strong performance and value. Its customer base also includes retailers and e-commerce platforms that stock the products because they drive traffic and category demand. The company’s products are purchased for use in the home, with demand influenced by brand recognition, product innovation, and price-point breadth.

End consumers

Households buying appliances for cleaning, cooking, food prep, and beauty use because the products promise convenience and performance.

Mass retail partners

Large retailers such as Amazon, Costco, Walmart, Target, and Best Buy that stock the brands to attract shoppers and drive basket traffic.

Direct-to-consumer shoppers

Consumers purchasing through SharkNinja websites for brand-direct access, launches, and product education.

Independent and regional retailers

Smaller retailers that carry selected Shark and Ninja products to broaden distribution and reach.

Strategy

SharkNinja’s strategy centers on continuous product innovation, rapid category expansion, and broad omnichannel distribution. The company emphasizes solutions-driven marketing, global engineering and manufacturing capabilities, and new product development to strengthen its brands and extend share across home appliance categories.

Continuous product innovationMedium term

New features and differentiated designs help the company win shelf space and consumer attention in crowded appliance categories.

Omnichannel distribution expansionShort term

Selling through major retailers and DTC broadens access and reduces dependence on any single channel.

Category and geography expansionMedium term

Entering adjacent categories and new markets supports brand scale and share gains.

Brand building and consumer engagementShort term

Strong brand equity supports repeat purchases and retailer demand.

Geography

Q1/2026

SharkNinja operates through Domestic and International sales regions, with Domestic covering the United States and Canada and International covering markets outside North America. The company sells through more than 180 retailers globally and also directly to consumers through its websites, making geographic reach an important part of its distribution model.

North America65 %
Europe35 %

Share of the revenue the company reports by geography.

Risks

SharkNinja depends on brand strength, retailer relationships, and a steady flow of successful new products, so any weakening in consumer demand or execution can affect sales. The company also faces product safety, connected-device cybersecurity, regulatory, and supply-chain risks that are common in consumer appliances but can be amplified by its growing portfolio of IoT-enabled products.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Brand dependence and demand erosion1Retailer concentration2IoT cybersecurity and privacy compliance3Product quality and recall risk4Supply chain and sourcing disruption5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Brand dependence and demand erosionImpact: HighLikelihood: Medium

    The business relies on Shark and Ninja brand equity to drive consumer pull and retailer placement.

    Exposure: Consumer appliances and retail sell-through

  2. Retailer concentrationImpact: HighLikelihood: Medium

    A few large customers account for a meaningful share of net sales, increasing bargaining and volume risk.

    ExposureAmazonCostcoWalmartOther large retailers
  3. IoT cybersecurity and privacy complianceImpact: HighLikelihood: Medium

    Connected devices must meet evolving security, safety, and privacy requirements across jurisdictions.

    ExposureRobot vacuumsConnected grillsApp-enabled products
  4. Product quality and recall riskImpact: HighLikelihood: Medium

    Defects or safety issues can trigger recalls, returns, warranty costs, and reputational harm.

    Exposure: Small appliances across multiple categories

  5. Supply chain and sourcing disruptionImpact: MediumLikelihood: Medium

    The company depends on manufacturing and sourcing arrangements to support product availability and launches.

    Exposure: Global sourcing and inventory procurement

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Accounting

Judgemental items
Revenue recognition timing

Sales are recognized when control transfers, so retailer terms and shipping patterns affect period revenue.

Impact: Point-in-time recognition at shipment or delivery

Goodwill and intangible impairment

Brand and acquisition-related intangibles require periodic impairment assessment if performance weakens.

Impact: Potential non-cash charges to earnings

Lease and purchase commitments

Operating leases and purchase commitments create fixed obligations that affect liquidity analysis.

Impact: Future cash outflows and balance sheet disclosures

Foreign currency and derivatives

International operations create transaction exposure and derivative-related gains or losses.

Impact: Earnings volatility from FX remeasurement

Recall and litigation accruals

Product recalls and patent or advertising claims can require estimates for settlements and remediation.

Impact: Expense recognition and contingent liability disclosure

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Last updated: 24/09/2026

SharkNinja, Inc. (SN) Revenue, Earnings & Financials 2025 – Clarifo