StubHub Holdings, Inc.

StubHub Holdings, Inc. operates a global secondary ticketing marketplace for live events under the StubHub and viagogo brands. The platform connects buyers and sellers of tickets across sports, concerts, theater, festivals, comedy, and other live experiences, with operations spanning more than 200 countries and territories.

−75,5 %

−109,2 %

−1,4 %

1.04

1.03

— StubHub Holdings, Inc.
%
Secondary ticket marketplace80% Marketplace transactions that facilitate resale of live event tickets between buyers and sellers.
Buyer fees and service charges10% Fees charged to buyers for transaction processing, platform access, and customer support.
Seller fees and listing services7% Fees and tools charged to sellers for listing, pricing, and inventory management.
Shipping and delivery services3% Revenue from shipping fees and related ticket delivery services.

StubHub serves fans who want access to live events and sellers who need a marketplace to reach those fans and price...

  • Ticket buyersprimary

    Consumers buying tickets for live events because the marketplace offers inventory, convenience, and trust.

  • Ticket sellersprimary

    Individuals and professional sellers listing tickets to reach a broad audience and optimize pricing.

  • Repeat buyerssecondary

    Frequent users who purchase multiple times and support efficient customer acquisition economics.

  • Content rights holdersemerging

    Event owners and issuers that may list tickets directly on the platform in the future.

StubHub operates globally and states that it serves customers in over 200 countries and territories, with payments...

  • •North America is served under the StubHub brand
  • •International markets are served through viagogo
  • •Customers span over 200 countries and territories
  • •Payments are accepted in more than 45 currencies
  • •Brand use is restricted in several non-U.S. jurisdictions

The company is focused on expanding its marketplace depth and liquidity by attracting more buyers, more sellers, and...

01
Attract buyers efficientlyshort-term

Buyer traffic drives marketplace liquidity and transaction volume.

02
Expand seller supplymedium-term

More inventory improves selection, pricing, and marketplace depth.

03
Enter original issuance ticketingmedium-term

Direct issuance could widen the addressable market beyond resale.

04
Enhance platform technologyshort-term

Technology supports trust, transaction completion, and global scale.

StubHub depends on the continued popularity and occurrence of live events, so cancellations, weaker touring schedules,...

high

Live event supply and demand volatility

Revenue depends on the number, popularity, and timing of events and tours.

Scope
Large-scale sports seasons and major concert tours
Materiality
high
high

Buyer and seller retention

The marketplace only works if both sides continue to use the platform.

Scope
Customer acquisition and repeat purchase behavior
Materiality
high
high

Brand and intellectual property restrictions

Exclusive license terms limit use of the StubHub brand and platform IP in many jurisdictions.

Scope
International marketing and brand consistency
Materiality
high
high

Technology and cybersecurity disruption

The platform depends on reliable systems to process, secure, and fulfill transactions.

Scope
Website uptime, payments, and customer data
Materiality
high
medium

Competitive pressure

Alternative marketplaces compete for both inventory and buyer traffic.

Scope
Pricing, inventory breadth, and marketing efficiency
Materiality
medium
Revenue recognition for marketplace transactions
Affects reported revenue mix and comparability across event types
Refunds and future cancellation estimates
Can materially change revenue and liabilities
Promotions and incentives
Affects net revenue and customer acquisition economics
Seasonality
Impacts revenue, cash needs, and period comparability

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: 29.4.2026