Decline in live event attendance or event supply
Revenue depends on ticket volume and the number and mix of events on the marketplace.
- Scope
- Paid ticket volume and marketplace activity
- Materiality
- high
Eventbrite, Inc.
Eventbrite, Inc. operates a two-sided marketplace for live experiences, connecting event creators with consumers who want to discover and buy tickets to events. The company provides self-service ticketing, marketing, and discovery tools through its website and mobile app, helping creators plan, promote, and sell events while helping attendees find relevant experiences.
−4,2 %
67,6 %
−3,6 %
−10,2 %
1.12
1.12
| % | |
|---|---|
| Ticketing and transaction fees | 70% Flat per-ticket fees and percentage-based fees charged when creators sell tickets on the platform. |
| Organizer fees | 15% Creator-facing subscription or plan fees for enhanced event management and promotion tools. |
| Advertising and marketplace services | 10% Fees from promotional placements and other services that help creators reach audiences. |
| Payment processing-related revenue | 5% Revenue tied to processing ticket payments and related transaction services. |
Eventbrite sells to event creators ranging from individual organizers to frequent professional hosts that need a simple...
- Individual and small event creatorsprimary
Buy self-service ticketing and basic promotion tools to launch and manage events with minimal setup.
- Frequent and professional organizersprimary
Use higher-value organizer plans, marketing features, and audience tools to grow repeat events and ticket sales.
- Consumers / event seekersprimary
Use the marketplace and mobile app to discover and buy tickets for live experiences they want to attend.
- Distribution and channel partnerssecondary
Help route traffic and demand to Eventbrite listings, supporting discovery and conversion.
Eventbrite describes itself as a global live events marketplace, with operations and revenue exposure across multiple...
- •Global marketplace with events and consumers in multiple countries
- •United States is an important market and cost benchmark
- •International mix can lower payment processing costs
- •Local event supply drives relevance and conversion by geography
- •Country-level revenue is not separately disclosed in the excerpts
Eventbrite is focused on strengthening its brand, improving discovery, and making the marketplace more indispensable...
01
Brand trust and marketplace credibilitymedium-term
A trusted brand helps attract both creators and consumers and supports repeat usage.
02
Personalized discovery and mobile engagementshort-term
Better search, recommendations, and app usability improve conversion and retention.
03
Creator growth and distribution expansionmedium-term
More creator reach and ticket sales increase marketplace liquidity and revenue.
Eventbrite’s results depend on the health of the live events market and its ability to keep both creators and consumers...
Competitive pressure from search, social, and AI discovery platforms
Consumers may discover events elsewhere, reducing traffic and conversion on Eventbrite.
- Scope
- Consumer acquisition and marketplace liquidity
- Materiality
- high
Cybersecurity breach or account takeover
A breach could harm trust, cause lawsuits, and require remediation and compliance spending.
- Scope
- Creator and consumer data, payment flows
- Materiality
- high
Fraud risk in ticketing and marketplace transactions
Fraud can negatively impact events, creators, and consumers and reduce platform trust.
- Scope
- Ticket sales and payment processing
- Materiality
- medium
Operational and reputational risk from generative AI features
New AI tools may produce errors or unexpected outcomes in search and recommendations.
- Scope
- Product experience and brand perception
- Materiality
- medium
Net revenue recognition and fee mix
Affects reported revenue growth and gross margin
Refund and chargeback reserves
Can move revenue and operating cash flow
Stock-based compensation
Affects operating expenses and non-GAAP reconciliation
Capitalized internal-use software
Influences operating expense timing and asset balances
Lease accounting and convertible notes
Affects liabilities, interest expense, and liquidity analysis
: 28.4.2026