Services-Computer Programming, Data Processing, Etc.IFRS · EUR

Eventbrite, Inc.

Eventbrite, Inc. operates a two-sided marketplace for live experiences, connecting event creators with consumers who want to discover and buy tickets to events. The company provides self-service ticketing, marketing, and discovery tools through its website and mobile app, helping creators plan, promote, and sell events while helping attendees find relevant experiences.

Kysy yhtiöstä
Liikevaihto292milj. EUR
−10,2 %v/v
Liikevoitto (EBIT)−26,1milj. EUR
+15,3 %v/v
EBIT-marginaali−8,9%
+0,5 %-yks.v/v
Nettotulos−10,5milj. EUR
+32,5 %v/v
Vapaa kassavirta17,6milj. EUR
−49,6 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−2000200400milj. EUR2020: 106 milj. EUR2020: EBIT −198 milj. EUR20202021: 187 milj. EUR2021: EBIT −68 milj. EUR20212022: 261 milj. EUR2022: EBIT −47 milj. EUR20222023: 326 milj. EUR2023: EBIT −41 milj. EUR20232024: 325 milj. EUR2024: EBIT −31 milj. EUR20242025: 292 milj. EUR2025: EBIT −26 milj. EUR2025292−26
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Ticketing and transaction fees70 %

Flat per-ticket fees and percentage-based fees charged when creators sell tickets on the platform.

Organizer fees15 %

Creator-facing subscription or plan fees for enhanced event management and promotion tools.

Advertising and marketplace services10 %

Fees from promotional placements and other services that help creators reach audiences.

Payment processing-related revenue5 %

Revenue tied to processing ticket payments and related transaction services.

Asiakkaat

Eventbrite sells to event creators ranging from individual organizers to frequent professional hosts that need a simple way to publish, market, and sell tickets. On the demand side, consumers use the marketplace to discover and purchase tickets for local and interest-based live experiences. The business depends on both sides of the market: creators supply events and consumers generate ticket volume.

Individual and small event creators

Buy self-service ticketing and basic promotion tools to launch and manage events with minimal setup.

Frequent and professional organizers

Use higher-value organizer plans, marketing features, and audience tools to grow repeat events and ticket sales.

Consumers / event seekers

Use the marketplace and mobile app to discover and buy tickets for live experiences they want to attend.

Distribution and channel partners

Help route traffic and demand to Eventbrite listings, supporting discovery and conversion.

Strategia

Eventbrite is focused on strengthening its brand, improving discovery, and making the marketplace more indispensable for both creators and consumers. Recent priorities include a redesigned mobile app, more personalized recommendations, and continued investment in machine-learning models that improve search and matching. The company is also trying to expand distribution and deepen creator value so it can increase transaction volume and defend its position in a competitive market.

Brand trust and marketplace credibilityKeskipitkä aikaväli

A trusted brand helps attract both creators and consumers and supports repeat usage.

Personalized discovery and mobile engagementLyhyt aikaväli

Better search, recommendations, and app usability improve conversion and retention.

Creator growth and distribution expansionKeskipitkä aikaväli

More creator reach and ticket sales increase marketplace liquidity and revenue.

Maantiede

Eventbrite describes itself as a global live events marketplace, with operations and revenue exposure across multiple countries. The company notes that payment processing costs are generally lower outside the United States, so international mix can affect margins even when country-level revenue is not separately disclosed. Geography matters because the business is tied to local event supply, consumer discovery behavior, and country-specific payment and regulatory conditions.

Riskit

Eventbrite’s results depend on the health of the live events market and its ability to keep both creators and consumers active on the platform. The company also faces cybersecurity, fraud, and technology risks because its marketplace handles payments, user data, and third-party integrations. Competition from ticketing platforms, search engines, social media, and AI-driven discovery tools could reduce traffic, conversion, or creator retention.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Decline in live event attendance or event supply1Competitive pressure from search, social, and AI discovery platforms2Cybersecurity breach or account takeover3Fraud risk in ticketing and marketplace transactions4Operational and reputational risk from generative AI features5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Decline in live event attendance or event supplyVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Revenue depends on ticket volume and the number and mix of events on the marketplace.

    Kohdistuu: Paid ticket volume and marketplace activity

  2. Competitive pressure from search, social, and AI discovery platformsVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Consumers may discover events elsewhere, reducing traffic and conversion on Eventbrite.

    Kohdistuu: Consumer acquisition and marketplace liquidity

  3. Cybersecurity breach or account takeoverVaikutus: KorkeaTodennäköisyys: Kohtalainen

    A breach could harm trust, cause lawsuits, and require remediation and compliance spending.

    KohdistuuCreator and consumer dataPayment flows
  4. Fraud risk in ticketing and marketplace transactionsVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Fraud can negatively impact events, creators, and consumers and reduce platform trust.

    Kohdistuu: Ticket sales and payment processing

  5. Operational and reputational risk from generative AI featuresVaikutus: KeskitasoTodennäköisyys: Matala

    New AI tools may produce errors or unexpected outcomes in search and recommendations.

    Kohdistuu: Product experience and brand perception

Kirjanpito

Harkinnanvaraiset erät
Net revenue recognition and fee mix

Revenue comes from service fees, payment processing fees, and organizer fees, so pricing changes affect comparability.

Vaikutus: Affects reported revenue growth and gross margin

Refund and chargeback reserves

Net revenue is presented net of estimated customer refunds and chargebacks, requiring judgment.

Vaikutus: Can move revenue and operating cash flow

Stock-based compensation

Personnel-related stock compensation is a major recurring non-cash expense.

Vaikutus: Affects operating expenses and non-GAAP reconciliation

Capitalized internal-use software

Software development costs are capitalized and amortized over time.

Vaikutus: Influences operating expense timing and asset balances

Lease accounting and convertible notes

Operating leases and convertible notes are principal commitments disclosed by management.

Vaikutus: Affects liabilities, interest expense, and liquidity analysis

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Live Nation Entertainment, Inc.

LYV · Services-Amusement & Recreation Services

Shopify Inc

SHOP · Services-Prepackaged Software

StubHub Holdings, Inc.

STUB · Services-Miscellaneous Amusement & Recreation

Pinterest, Inc

PINS · Services-Computer Programming, Data Processing, Etc.

Expedia Group, Inc.

EXPE · Transportation Services

Shutterstock, Inc.

SSTK · Services-Computer Processing & Data Preparation

Päivitetty: 24.9.2026