Customer account cybersecurity incidents
Threat actors may access customer accounts if customers fail to implement MFA and access controls.
- Scope
- Customer trust, legal claims, regulatory inquiries, and reputational damage
- Materiality
- high
Snowflake Inc.
Snowflake Inc. provides a cloud-based data platform that lets organizations store, process, share, and analyze data across multiple public clouds and regions. Its platform supports analytics, data engineering, AI, applications, and collaboration through services such as Snowpark, Snowpark Container Services, Snowflake Marketplace, and Native Applications.
−25,9 %
67,2 %
−28,4 %
+29,2 %
1.30
1.30
| % | |
|---|---|
| Analytics | 30% Reporting, dashboards, ad hoc analysis, and business intelligence workloads. |
| Data Engineering | 25% Data ingestion, transformation, orchestration, and pipeline workloads. |
| AI | 20% AI model development, deployment, and data-agent workflows on the platform. |
| Applications and Collaboration | 15% Native apps, secure data sharing, clean rooms, and marketplace transactions. |
| Professional Services and Other | 10% Implementation, training, and related services supporting platform adoption. |
Snowflake sells primarily to enterprise customers that manage large volumes of data and need a governed platform for...
- Large enterprise customersprimary
Buy platform capacity for broad data, analytics, and AI workloads because they have large budgets and many use cases.
- Industry-specific solution buyersprimary
Adopt Snowflake for regulated or vertical workflows that need governed sharing and secure collaboration.
- Partner-led customerssecondary
Acquire Snowflake through system integrators, resellers, and technology partners for migration and implementation.
- Marketplace participantssecondary
Buy or sell data sets, applications, and AI products through Snowflake Marketplace.
- Developers and application buildersemerging
Use Snowpark and Native Application Framework to build and deploy applications on the platform.
Snowflake operates as a cloud service delivered across multiple public clouds and regions, so its platform can be used...
- •United States is the home market and a major customer base
- •Platform is deployed across multiple public clouds and regions
- •Global partner network supports distribution and implementation
- •Cross-border data transfer rules affect product deployment
- •Data localization laws can shape regional adoption and usage
Snowflake’s strategy centers on expanding customer adoption through sales, marketing, brand awareness, and a broad...
01
Grow the enterprise customer baseshort-term
Large customers create more capacity consumption and more opportunities to expand workloads.
02
Strengthen the partner networkmedium-term
Partners help source leads, implement the platform, and broaden market reach.
03
Expand AI and application workloadsmedium-term
New product categories increase platform relevance and deepen customer usage.
Snowflake faces execution risk in customer acquisition, partner development, and maintaining platform adoption in a...
Reputational misattribution of security events
Incidents may be perceived as a Snowflake platform breach even when they are not.
- Scope
- Customer retention and new customer conversion
- Materiality
- high
Dependence on third-party cloud infrastructure
The platform runs on public clouds and relies on external providers for availability and security.
- Scope
- Outages, data loss, and service disruptions
- Materiality
- high
Competitive pressure in cloud data platforms
Customers can choose among multiple data cloud and analytics vendors.
- Scope
- Pricing, win rates, and customer expansion
- Materiality
- high
Data localization and privacy regulation
Cross-border data transfer and local storage rules can limit deployment flexibility.
- Scope
- International adoption and product design
- Materiality
- medium
Consumption-based revenue recognition
Can create volatility in product revenue and comparability across periods
Stock-based compensation
Affects operating loss and margin analysis
Deferred tax asset valuation allowance
Limits recognition of future tax benefits
Convertible senior notes
Affects financing costs and net loss
Strategic investments and foreign currency
Can add volatility below operating income
: 29.4.2026