SNAPNYSEServices-Computer Programming, Data Processing, Etc.US GAAP · USD

Snap Inc

Snap Inc. is a U.S.-based technology company built around Snapchat, a visual messaging and camera platform for mobile devices. Its business also includes augmented reality tools, creator and publisher products, subscription offerings, and advertising solutions that connect brands with Snapchat users across global markets.

Kysy yhtiöstä
Liikevaihto5 931milj. USD
+10,6 %v/v
Liikevoitto (EBIT)−532milj. USD
+32,4 %v/v
EBIT-marginaali−9,0%
+5,7 %-yks.v/v
Nettotulos−460milj. USD
+34,0 %v/v
Vapaa kassavirta437milj. USD
+99,9 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−2 00002 0004 0006 000milj. USD2020: 2 507 milj. USD2020: EBIT −862 milj. USD20202021: 4 117 milj. USD2021: EBIT −702 milj. USD20212022: 4 602 milj. USD2022: EBIT −1 395 milj. USD20222023: 4 606 milj. USD2023: EBIT −1 398 milj. USD20232024: 5 361 milj. USD2024: EBIT −787 milj. USD20242025: 5 931 milj. USD2025: EBIT −532 milj. USD20255 931−532
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Snap Inc

Liiketoiminta

Osuus liikevaihdosta
Advertising85 %

Ad inventory and formats sold on Snapchat, including Snap Ads and AR Ads.

Subscriptions10 %

Paid consumer offerings such as Snapchat+ and related premium features.

Partnerships and other services3 %

Platform partnerships, creator monetization, and other service revenue.

Hardware and physical products2 %

Sales of Spectacles and other physical products, net of returns.

Tuotteet

Raportoitu · osuus liikevaihdosta
87,4%12,6%FY2025100 %
  • Advertising Revenue87,4 %
  • Other Revenue12,6 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Snap sells primarily to advertisers, ranging from small businesses to large brands and ad resellers, who buy reach and engagement on Snapchat. It also serves consumers who use the app for messaging, content, and premium features, plus creators and publishers who monetize audiences through AR, Spotlight, and Discover. Telecom operators and OEM partners are also relevant counterparties in market expansion and device distribution.

Advertisers

Brands, SMBs, and resellers buy Snap Ads and AR Ads to reach Snapchat users and drive measurable response.

Consumers / subscribers

Users buy Snapchat+ and related premium features for exclusive, experimental, and pre-release functionality.

Creators and publishers

AR creators, Spotlight creators, Snap Stars, and publishers use tools and monetization programs to build audiences and earn revenue.

Hardware buyers

Consumers and partners purchase Spectacles and other physical products tied to the camera and AR ecosystem.

Strategia

Snap’s strategy centers on making the camera the starting point for communication, creativity, and augmented reality on mobile devices. It is also broadening monetization through advertising, subscriptions, creator tools, and partnerships while improving advertiser effectiveness and user engagement. Product innovation and international expansion remain important to sustaining its competitive position against larger digital platforms.

Strengthen the camera and AR platformKeskipitkä aikaväli

Snap’s differentiation depends on making visual communication and AR experiences central to the app.

Expand non-advertising revenueLyhyt aikaväli

Subscriptions and other services reduce dependence on ad cycles and broaden monetization.

Improve advertiser ROILyhyt aikaväli

Ad revenue depends on proving effectiveness to brands, SMBs, and resellers.

Grow global user engagementKeskipitkä aikaväli

User scale and engagement drive both ad inventory and subscription conversion.

Maantiede

Q1/2026

Snap operates globally, with revenue tied to where advertising impressions are delivered and where customers are billed. Its reporting highlights North America, Europe, and Rest of World as the main user and monetization regions, and the company also works with telecom providers and OEMs as it expands into new markets. Geographic mix matters because ad demand, regulation, and competitive intensity vary by region.

North America35 %
USA34 %
Other countries (US filing)17 %
Europe14 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

Snap’s business depends on sustained user engagement, advertiser demand, and continued product innovation in a highly competitive market. It also faces regulatory, privacy, content, and platform-access risks, plus execution risk in subscriptions, hardware, and new monetization products. Because most revenue is advertising-based, changes in ad budgets, measurement effectiveness, or regional economic conditions can quickly affect results.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →User growth and engagement slowdown1Advertising competition and budget pressure2Regulatory and privacy constraints3Platform access and system reliability4Hardware demand and inventory forecasting5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. User growth and engagement slowdownVaikutus: KorkeaTodennäköisyys: Korkea

    The ecosystem depends on active users; weaker engagement reduces ad impressions and subscription conversion.

    Kohdistuu: Snapchat user base and daily active users

  2. Advertising competition and budget pressureVaikutus: KorkeaTodennäköisyys: Korkea

    Advertisers can shift spend to larger or better-known platforms if Snap cannot show strong ROI.

    Kohdistuu: Snap Ads and AR Ads

  3. Regulatory and privacy constraintsVaikutus: KorkeaTodennäköisyys: Korkea

    Rules on privacy, minors, content, and data protection can limit targeting, measurement, and product design.

    Kohdistuu: Global operations

  4. Platform access and system reliabilityVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Third-party or governmental actions, outages, or security incidents can disrupt Snapchat access and usage.

    Kohdistuu: App availability and infrastructure

  5. Hardware demand and inventory forecastingVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Physical products require demand planning and can create returns, inventory, and obsolescence risk.

    Kohdistuu: Spectacles and other physical products

Kysy Clarifolta: Snap Inc

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition

Advertising, subscriptions, partnerships, and hardware each recognize revenue differently based on transfer of control and performance obligations.

Vaikutus: Affects revenue timing and comparability across product lines

Returns and allowances

Physical product sales are reported net of allowances for returns, requiring estimates.

Vaikutus: Affects hardware revenue and cost of revenue

Collectability and credit risk

Management evaluates customer credit and receivables when recognizing revenue.

Vaikutus: Can affect revenue recognition and bad debt exposure

Stock-based compensation

Equity awards are a meaningful operating expense and can distort period-to-period comparisons.

Vaikutus: Affects operating expenses and net loss

Restructuring and one-time charges

Non-recurring charges can affect comparability with underlying operating trends.

Vaikutus: Affects operating expenses and adjusted performance analysis

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Päivitetty: 24.9.2026

Snap Inc (SNAP) liikevaihto, tulos ja tunnusluvut 2025 – Clarifo