Dependence on Marriott-managed brands
Hotel performance is tied to Marriott’s management quality and brand perception.
- Scope
- Gaylord Hotels and JW Marriott properties
- Materiality
- high
Ryman Hospitality Properties, Inc. is a U.S.-based REIT that owns and operates group-oriented destination hotel assets in urban and resort markets. It also holds a controlling interest in Opry Entertainment Group, which includes live music venues, radio, festivals, and related entertainment assets centered largely in Nashville and other U.S. markets.
29,7 %
44,1 %
9,4 %
+10,2 %
| % | |
|---|---|
| Hospitality | 83% Large-scale destination hotels and resort properties with meeting, convention, and ancillary amenities. |
| Entertainment | 17% Music, venue, radio, festival, and mixed-use entertainment assets operated through OEG. |
| Corporate and Other | 0% Corporate-level expenses and other non-operating items. |
Ryman serves group travel customers that need large meeting and convention facilities, including corporate meetings,...
Corporate, association, and event groups that book large hotels with extensive meeting and exhibit space.
Individual travelers staying at Gaylord and JW Marriott properties for leisure and destination trips.
Consumers attending concerts, shows, and branded venue experiences at Opry, Ryman, Ole Red, and Category 10.
Guests and sponsors participating in music festivals and event production activities through Southern Entertainment.
Ryman’s hotel portfolio is concentrated in the United States, with properties in major urban and resort markets and a...
Ryman’s strategy is to remain focused on large, group-oriented hotel assets that combine meeting space, lodging, food...
Adds scale and geographic diversity while staying within the group-hotel niche.
Integrated meeting, lodging, and amenities support group demand and pricing power.
Entertainment assets diversify revenue and reinforce the company’s Nashville-centered brand.
Ryman is exposed to hotel demand cycles, especially group bookings, convention activity, and travel trends that affect...
Hotel performance is tied to Marriott’s management quality and brand perception.
Hotel and entertainment operations rely on connected systems and guest data.
A large share of hotel demand comes from meetings and events that can fluctuate materially.
New markets and assets can require additional time, cost, and management attention.
: 29.4.2026