LUVUOTCHousehold FurnitureUS GAAP · USD

Luvu Brands, Inc.

Luvu Brands, Inc. designs, manufactures, and markets consumer lifestyle products through its own websites, online mass merchants, and specialty retailers. Its portfolio centers on the Liberator, Jaxx, and Avana brands, spanning sexual wellness, casual furniture, and comfort/wellness products, with production and fulfillment anchored in a vertically integrated Atlanta facility.

Liikevaihto27,4milj. USD
+5,8 %v/v
Liikevoitto (EBIT)0,9milj. USD
+1 369,6 %v/v
EBIT-marginaali3,2%
+3,5 %-yks.v/v
Nettotulos−0,2milj. USD
+45,1 %v/v
Vapaa kassavirta0,7milj. USD
+265,0 %v/v

Tilikausi 2026 · muutos edellisvuodesta

Kehitys 2021–2026

−100102030milj. USD2021: 23 milj. USD2021: EBIT 1,8 milj. USD20212022: 26 milj. USD2022: EBIT 0,95 milj. USD20222023: 29 milj. USD2023: EBIT 1,5 milj. USD20232024: 25 milj. USD2024: EBIT 0,17 milj. USD20242025: 26 milj. USD2025: EBIT −0,07 milj. USD20252026: 27 milj. USD2026: EBIT 0,88 milj. USD2026270,88
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Liberator sexual wellness products40 %

Patented intimacy and positioning products sold under the Liberator brand.

Jaxx casual furniture30 %

Beanbags, daybeds, sofas, and outdoor/casual seating sold under Jaxx.

Avana comfort and wellness products20 %

Sleep, meditation, yoga, and therapeutic comfort products under Avana.

Wholesale and distributor sales10 %

Bulk sales to resellers, e-tailers, distributors, and retail accounts.

Asiakkaat

Customers include consumers buying directly from the company’s branded websites, as well as wholesale accounts, e-tailers, specialty retailers, and distributors. The company also serves mass-market, drug, adult, and specialty channels, with some products positioned as assistive aids for intimacy, sleep, or pain relief. Internationally, it sells through a U.S.-based sales team and a Germany-based distributor for Europe.

Direct-to-consumer website shoppers

Buy branded products online for home delivery, driven by convenience, brand selection, and product education.

Wholesale resellers and e-tailers

Purchase inventory or use drop-ship fulfillment to sell through their own channels and marketplaces.

Specialty retail stores

Stock Liberator, Jaxx, and Avana products for in-store merchandising and category expansion.

Medical and wellness distributors

Buy Avana comfort products for sleep, recovery, reflux, and pain-related use cases.

International distributors

Source products for Canada, Europe, and other overseas markets where local fulfillment matters.

Strategia

The company’s strategy is to use its vertically integrated model to launch products quickly, control quality, and reduce lead times and costs. It is also expanding through direct e-commerce, wholesale distribution, and international channels while using social media and influencer marketing to support direct sales. Product packaging, fulfillment flexibility, and channel-specific merchandising are important to winning shelf space and online conversion.

Grow direct website salesLyhyt aikaväli

Direct sales improve brand control, margin mix, and customer data access.

Expand wholesale distributionKeskipitkä aikaväli

More reseller and e-tailer points of sale broaden reach and reduce channel concentration.

Leverage vertical integrationKeskipitkä aikaväli

In-house manufacturing and fulfillment support speed, customization, and cost control.

Maantiede

Luvu Brands is headquartered in Atlanta, Georgia, where it operates a 140,000-square-foot vertically integrated manufacturing and distribution facility. Management says substantially all revenue has been generated in North America in recent years, while Europe is served through a Germany-based distributor or direct shipment from Atlanta. The company also sells internationally, but its long-lived assets remain in the United States, keeping operations and supply chain exposure concentrated domestically.

Riskit

The business is exposed to tariff pressure, weak consumer demand, and competition from lower-cost international manufacturers. It also depends on third-party distributors, retailers, logistics providers, and suppliers without long-term supply agreements, so disruptions or underperformance can quickly affect sales and fulfillment. Because a meaningful portion of costs is fixed, revenue shortfalls can magnify operating losses when demand softens.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Import tariffs and higher input costs1Supplier and logistics disruption2Dependence on third-party distributors and retailers3
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Import tariffs and higher input costsVaikutus: KorkeaTodennäköisyys: Korkea

    Management says tariffs and raw material inflation have already hurt results.

    Kohdistuu: Imported materials and products used in manufacturing and resale

  2. Supplier and logistics disruptionVaikutus: KorkeaTodennäköisyys: Korkea

    The company lacks supply agreements and relies on external manufacturers and service providers.

    Kohdistuu: Manufacturing continuity and on-time fulfillment

  3. Dependence on third-party distributors and retailersVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Sales depend on partners that may sell competing products or underperform.

    Kohdistuu: Wholesale and international channel execution

  4. Demand volatility and seasonalityVaikutus: Keskitaso

    Results fluctuate with consumer demand, wholesale timing, and new product launches.

    Kohdistuu: Quarterly revenue and margin variability

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition timing

Revenue is booked when orders are fulfilled, so shipment timing affects period results.

Vaikutus: Can shift revenue between quarters

Accounts receivable allowance

Management cites allowance estimates as a critical accounting policy.

Vaikutus: Affects reported assets and bad debt expense

Long-lived asset impairment

The company operates a large owned facility and equipment base in Atlanta.

Vaikutus: Could create non-cash charges if utilization weakens

Gross margin sensitivity to tariffs and raw materials

Cost of goods sold includes materials, labor, overhead, freight, and royalties.

Vaikutus: Directly affects gross profit and operating income

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Päivitetty: 24.9.2026