PON1VNasdaq HelsinkiFarm & Heavy Construction MachineryIFRS · EUR

Ponsse Oyj

Ponsse is a Finnish company specializing in the manufacturing and servicing of forest machines. Established in 1970, the company has grown from a local enterprise to a globally recognized player in the forestry equipment sector. Ponsse is known for its innovative and sustainable harvesting solutions, which support forest regeneration and the use of renewable wood materials. The company is headquartered in Vieremä, Finland, and its products are used worldwide, reflecting its strong commitment to customer-centric and environmentally responsible practices.

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Revenue750m EUR
−0.1 %y/y
Operating profit (EBIT)41.6m EUR
+13.3 %y/y
EBIT margin5.6%
+0.7 ppy/y
Net income30.5m EUR
+143.8 %y/y
Free cash flow0.6m EUR
−99.1 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

02004006008001,000m EUR2021: 750 m EUR2021: EBIT 75 m EUR20212022: 755 m EUR2022: EBIT 47 m EUR20222023: 822 m EUR2023: EBIT 47 m EUR20232024: 750 m EUR2024: EBIT 37 m EUR20242025: 750 m EUR2025: EBIT 42 m EUR202575042
RevenueOperating profit (EBIT)

Business

Share of revenue
Forest Machines60 %

Includes innovative and sustainable forestry equipment.

Digital Services20 %

Comprises digital tools for fleet and equipment management.

Maintenance Services15 %

Offers comprehensive maintenance solutions for forest machines.

Technological Solutions5 %

Encompasses advanced technological concepts like Cabin Vision.

Customers

Ponsse serves a diverse range of customers primarily in the forestry industry, including logging companies and forest owners. These customers seek reliable, efficient, and sustainable solutions for timber harvesting and forest management. Ponsse's products are valued for their durability, technological innovation, and ability to meet stringent environmental standards. The company's commitment to customer service and support is a key factor in maintaining long-term relationships with its clients.

Logging Companies

Purchase forest machines for efficient timber harvesting.

Forest Owners

Invest in reliable equipment for sustainable forest management.

Technological Innovators

Adopt advanced digital services for equipment management.

Strategy

Ponsse's strategic priorities focus on enhancing profitability and expanding its digital services. The company aims to reduce its Scope 3 emissions by 25% by 2030, reflecting its commitment to sustainability. Ponsse is also investing in the development of circular-economy-based spare parts and increasing its recycling rate. These initiatives are designed to strengthen its competitive position and ensure long-term growth in the forestry equipment market.

Enhancing ProfitabilityMedium term

To achieve a target of 12% relative profitability.

Sustainability InitiativesLong term

To reduce environmental impact and meet regulatory standards.

Digital Services ExpansionShort term

To provide advanced solutions for equipment management.

Geography

2025

Ponsse operates globally, with a strong presence in the Nordic countries and the Baltics, which account for nearly half of its sales. The company also has significant markets in Central and Southern Europe, North America, and South America. Its manufacturing operations are centered in Vieremä, Finland, where it produces its renowned forest machines. The company's international business operations constitute a substantial portion of its revenue, underscoring its global reach and influence.

Nordic countries and the Baltics46 %
Central and Southern Europe25 %
North America15 %
South America12 %
Asia, Australia and Africa2.5 %

Share of the revenue the company reports by geography.

Risks

Ponsse faces several risks, including exchange rate fluctuations in emerging markets and global supply chain disruptions. The company actively manages financial risks through liquidity maintenance and currency hedging. Additionally, changes in tax and customs legislation in export markets can impact profitability. Ponsse also focuses on cybersecurity to protect its digital services and complies with evolving EU data security regulations. These risks are mitigated through proactive management and strategic planning.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Exchange Rate Fluctuations1Supply Chain Disruptions2Cybersecurity Threats3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Exchange Rate FluctuationsImpact: HighLikelihood: Low

    Affect profitability in emerging markets.

  2. Supply Chain DisruptionsImpact: MediumLikelihood: High

    Impact manufacturing schedules and working capital.

  3. Cybersecurity ThreatsImpact: MediumLikelihood: Low

    Potentially compromise digital services.

Accounting

Judgemental items
Revenue Recognition

Impacts timing and amount of revenue reported.

R&D Capitalization

Affects balance sheet and future amortization.

Deferred Taxes

Influences tax liabilities and assets.

Goodwill Impairment

Determines asset carrying values.

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Last updated: 24/09/2026