Raw material availability and price volatility
The business relies on stable access to inputs such as cotton and other textiles.
- Scope
- Apparel and textile sourcing
- Materiality
- high
New Wave
New Wave Group is a Sweden-based brand group that creates, acquires, develops, and distributes products under a portfolio of owned brands. Its business spans corporate promotional products, sports and leisure apparel, and gifts and home furnishings, with sales through both promotional and retail channels across multiple international markets.
2.7k
3.95
1.00
| % | |
|---|---|
| Corporate | 40% Promotional and workwear products sold to corporate and distributor customers. |
| Sports & Leisure | 35% Apparel and accessories for sports, outdoor, and active lifestyle use. |
| Gifts & Home Furnishings | 25% Giftware, tableware, and interior products sold under owned brands. |
New Wave Group sells to distributors, retailers, and other commercial buyers that need branded products, uniforms,...
- Promotional market distributorsprimary
Buy branded apparel and accessories for corporate campaigns, uniforms, and giveaways.
- Retail accountsprimary
Buy sports, leisure, gift, and home products for resale under established brands.
- Corporate end userssecondary
Purchase workwear and branded clothing for employees and customer-facing use.
- Consumer retail shopperssecondary
Buy branded lifestyle, gift, and home products through retail channels.
New Wave Group is headquartered in Gothenburg, Sweden, and operates sales subsidiaries in 20 countries...
- •Headquartered in Gothenburg, Sweden
- •Sales subsidiaries in 20 countries across Europe, North America, and Asia
- •North America represented 24% of net sales in the report
- •Products are primarily manufactured in Asia and to a lesser extent Europe
- •Own purchasing offices in China, Bangladesh, Vietnam, India, Egypt, and Switzerland
The company’s strategy is to acquire, establish, and develop brands and concepts, then scale them across new markets...
01
Brand acquisition and developmentlong-term
Owned brands are the core asset and support pricing power and market reach.
02
International market expansionmedium-term
New markets broaden the revenue base and reduce dependence on any one region.
03
Supply chain and sourcing coordinationshort-term
Centralized purchasing and logistics improve efficiency across the brand portfolio.
04
Sustainability-led product developmentmedium-term
More sustainable products support customer demand and future assortment relevance.
The business depends on stable access to raw materials, functioning supply chains, and customer trust, so disruptions...
Supply chain disruption
Products are manufactured largely by external suppliers and moved internationally.
- Scope
- Global sourcing and logistics
- Materiality
- high
Supplier working conditions and human rights
A large share of production is outsourced to third-party factories.
- Scope
- Asia-based manufacturing network
- Materiality
- high
Climate-related physical and transition risk
Weather events, regulation, and energy changes can affect sourcing and transport.
- Scope
- Production countries and transport routes
- Materiality
- high
Market expansion execution risk
Launching brands in new countries requires channel fit and local demand traction.
- Scope
- International subsidiaries and distributor launches
- Materiality
- medium
Business combinations and goodwill
Can create large intangible assets and future impairment charges
Lease accounting
Affects leverage, EBITDA presentation, and depreciation/interest split
Hedge accounting
Moves gains and losses through OCI before recycling to earnings
Inventory valuation
Obsolescence and slow-moving inventory can pressure asset values
: 11/08/2026