Six Flags Entertainment Corporation/NEW

Six Flags Entertainment Corporation is a U.S.-based regional amusement park operator with a portfolio of amusement parks, separately gated water parks, and resort properties across North America. Its business centers on admission sales, in-park food and merchandise, games, accommodations, and other guest-paid experiences tied to branded family entertainment destinations.

−28,7 %

91,3 %

−51,6 %

+14,4 %

0.69

0.59

— Six Flags Entertainment Corporation/NEW
%
Park admissions45% Ticket and pass revenue from amusement parks and water parks.
In-park spending30% Food, beverage, merchandise, games, and other guest purchases inside parks.
Resort and lodging15% Hotel, resort, and accommodation revenue tied to park visits and stays.
Extra-charge products7% Premium access, add-ons, and other guest-paid upsell products.
Brand and management fees3% Licensing, design, development, and management fees from branded projects.

The company serves families and young guests, especially ages 12 through 24, who are drawn to rides, live...

  • Familiesprimary

    Buy admissions, food, and bundled park experiences for affordable out-of-home entertainment.

  • Young guests ages 12-24primary

    Buy thrill-oriented park access and premium experiences centered on rides and attractions.

  • Season pass holdersprimary

    Purchase passes and return visits, supporting repeat attendance and recurring park traffic.

  • Resort and lodging guestssecondary

    Buy accommodations and longer-stay packages tied to park destinations.

  • Corporate sponsorssecondary

    Buy sponsorships and co-marketing placements linked to park brands and guest traffic.

The company operates primarily in the United States, with additional parks in Mexico and Canada...

  • •Most parks are in the United States
  • •Additional parks operate in Mexico and Canada
  • •Regional U.S. parks serve local drive-to markets
  • •North American footprint supports multi-market brand reach
  • •Imported rides and equipment create cross-border sourcing exposure

The company is focused on improving guest value, attendance, and per-capita spending while using pricing, marketing,...

01
Improve guest value and attendanceshort-term

Higher attendance drives admissions, food, merchandise, and lodging revenue across the park network.

02
Increase in-park spendingshort-term

Pricing and product mix changes can lift revenue per guest without requiring new parks.

03
Expand out-of-park revenuemedium-term

Resorts and sponsorships diversify revenue away from pure gate admissions.

04
Portfolio optimizationmedium-term

A more focused park base can reduce capital intensity and liability exposure.

The business is exposed to attendance volatility, weather, seasonality, and consumer spending patterns because most...

high

Seasonality and weather dependence

A large share of annual attendance and revenue occurs in the second and third quarters, so bad weather can materially affect results.

Scope
Peak summer operating months
Materiality
high
high

Integration of the combined company

Combining park systems, processes, and cultures can delay synergies and create execution risk.

Scope
Post-merger operations
Materiality
high
high

Cybersecurity and data privacy

The company stores payment and personal data, making breaches potentially costly and reputationally damaging.

Scope
Guest and employee data systems
Materiality
high
medium

Supply-chain and tariff exposure

Rides and attractions are sourced globally and may be affected by tariffs, trade policy, and shipping disruptions.

Scope
Imported rides, equipment, and supplies
Materiality
medium
medium

Labor and insurance cost inflation

Park operations rely on seasonal labor and are exposed to wage, insurance, and general inflation pressure.

Scope
Park operating expenses
Materiality
high
Seasonality
Quarterly revenue, EBITDA, and operating leverage
Goodwill and intangible impairment
Reported earnings and equity
Acquisition accounting
Balance sheet values and future expense recognition
Lease accounting
Debt-like obligations and operating expense presentation

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: 29/04/2026