Parks America, Inc

Parks America, Inc. owns and operates family-oriented amusement and wildlife parks in the United States. Its business combines park admissions, annual passes and memberships, animal encounters, and related retail and concession sales across a small portfolio of park locations.

28,1 %

13,9 %

+5,6 %

3.84

3.57

— Parks America, Inc
	%
Park admissions	85% Entry tickets, advance online tickets, annual passes, and memberships for park visits.
Animal encounters	7% Paid guest experiences centered on close-up animal interactions and related activities.
Retail and concessions	6% Food, beverage, and merchandise sales made to park visitors on site.
Animal sales	2% Sales of animals from the parks, including timing-dependent transactions.

The company serves leisure visitors and families seeking outdoor entertainment, animal interaction, and day-trip...

Day visitors and familiesprimary
Buy general admission for single-day park visits and make up the core attendance base.
Pass and membership holderssecondary
Purchase annual passes or memberships for repeat visits and predictable access.
Animal encounter guestssecondary
Pay for close-up animal experiences and interactive add-on activities.
On-site retail and concession customerssecondary
Buy food, beverages, and merchandise during park visits.
Animal buyersemerging
Purchase animals sold from the parks, a smaller and timing-dependent revenue stream.

Parks America operates in the United States through park locations in Georgia, Missouri, and Texas...

•Operations are concentrated in Georgia, Missouri, and Texas
•Revenue is generated almost entirely in the United States
•Georgia is the largest park by revenue share
•Texas and Missouri are smaller but important growth markets
•Weather and regional attendance patterns affect each park differently

The company’s operating model centers on driving attendance, repeat visitation, and per-guest spending at its parks...

Drive attendance through marketingshort-term

Park revenue depends on visitor traffic, so awareness and conversion directly affect sales.

Increase per-guest spendingshort-term

Add-on experiences and pricing changes can lift revenue without requiring proportional attendance growth.

Improve guest experience and ticketingmedium-term

Better ticketing and service functionality can support conversion and repeat visits.

The business is exposed to weather, natural disasters, and other events that can reduce attendance or damage park...

high

Extreme weather and natural disasters

Outdoor parks can lose attendance or suffer property damage when storms, tornadoes, or other events disrupt operations.

Scope: Georgia park tornado history and weather-driven attendance swings
Materiality: high

high

Animal-related liability

Guest interaction with animals can lead to accidents, claims, and higher insurance costs.

Scope: Drive-through and safari-style animal parks
Materiality: high

medium

Seasonal labor and wage pressure

The parks rely on a seasonal workforce, often near minimum wage, making staffing costs sensitive to labor markets.

Scope: Front-line park operations and guest services
Materiality: medium

medium

Real estate and asset ownership

Owning park properties creates exposure to maintenance, repairs, environmental issues, and illiquidity.

Scope: Park land, facilities, and equipment
Materiality: medium

Deferred revenue from passes and advance tickets

Affects quarterly revenue comparability and seasonality

Long-lived asset depreciation and impairment

Can materially affect reported earnings if assets are written down

Contingencies and insurance recoveries

May affect expense recognition and non-recurring items

Parks America, Inc

Extreme weather and natural disasters

Animal-related liability

Seasonal labor and wage pressure

Real estate and asset ownership

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