Movado Group Inc

Movado Group designs, sources, markets and distributes watches, jewelry and accessories under a mix of owned and licensed brands. Its portfolio spans Movado, Concord, Ebel, Olivia Burton and MVMT, plus licensed brands such as Coach, Tommy Hilfiger, Hugo Boss, Lacoste and Calvin Klein, sold through wholesale, e-commerce and company-operated outlet stores.

5,8 %

54,2 %

4,0 %

+2,7 %

4.58

3.17

— Movado Group Inc
%
Watch and accessory brands83% Design, sourcing, marketing and distribution of branded watches plus related accessories.
Company stores17% Outlet retail locations and online outlet channels selling current, discontinued and factory-second products.

Movado Group sells primarily to wholesale retail partners such as department stores, jewelry chains, independent...

  • Wholesale retail partnersprimary

    Department stores, jewelry chains, independent jewelers and e-commerce retailers buy branded watches and accessories for resale and rely on Movado's merchandising and marketing support.

  • Direct-to-consumer shopperssecondary

    Consumers buy through brand websites and outlet stores for discounted, current and discontinued models, as well as accessories.

  • International distributorsprimary

    Independent distributors in many countries buy under long-term arrangements with minimum purchase and advertising commitments.

  • Outlet and value-seeking customerssecondary

    Shoppers at company-owned outlet centers buy factory seconds, discontinued models and value-priced inventory.

Movado Group is globally distributed, with 57.4% of total sales coming from international markets and the remainder...

  • •International markets account for 57.4% of total sales
  • •Europe is the largest international region at 31.0% of sales
  • •The Americas excluding the U.S. contribute 9.9% of sales
  • •Asia contributes 8.9% and the Middle East 7.6% of sales
  • •Swiss and Hong Kong subsidiaries hold most international tangible assets

The company is focused on brand building across a portfolio of owned and licensed watch labels, using differentiated...

01
Strengthen digital marketing and consumer engagementshort-term

Watch demand is style-driven, so brand visibility and online reach support sell-through and pricing power.

02
Protect and extend brand portfolio valuemedium-term

Owned and licensed brands are the core commercial assets, and portfolio breadth reduces reliance on any single label.

03
Increase direct-to-consumer channelsmedium-term

Owned e-commerce and outlet stores improve consumer access, capture margin and help clear inventory.

Movado Group is exposed to discretionary spending cycles, fashion risk and intense competition from larger watch and...

high

Weak consumer demand in key markets

Watches are discretionary purchases, so lower confidence, inflation or tighter credit can reduce sales.

Scope
U.S. and international retail demand
Materiality
high
high

Foreign currency volatility

International sales are billed in local currencies and translated into U.S. dollars, creating earnings volatility.

Scope
Europe, U.K., Switzerland and other international markets
Materiality
high
high

Cybersecurity and IT migration risk

The company is migrating systems to the cloud and relies on ERP, order processing and e-commerce infrastructure.

Scope
Global operations and online sales
Materiality
high
medium

Competitive pressure

The watch market is highly competitive and some rivals have greater financial and marketing resources.

Scope
Owned and licensed watch brands
Materiality
high
medium

Inventory and fashion-cycle risk

Style changes and demand shifts can lead to markdowns, returns and slower inventory turns.

Scope
Wholesale and outlet channels
Materiality
medium
Revenue deductions and returns
Affects reported revenue and gross margin
Inventory reserves
Affects cost of sales and working capital
Warranty obligations
Affects operating expenses and liabilities
Foreign currency derivatives
Can create quarter-to-quarter earnings volatility
Income tax valuation allowances
Affects tax expense and net income

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: 28/04/2026