JDNasdaqRetail-Retail Stores, NECUS GAAP · USD

JD.com, Inc.

JD.com, Inc. is a China-centered retail and logistics platform built around its own supply chain infrastructure, direct online retail operations, and third-party marketplace services. The company also operates logistics, technology, and newer consumer services businesses, extending its network from merchandise fulfillment into delivery, warehousing, and local services.

Revenue1,309.1bn USD
+13.0 %y/y
Operating profit (EBIT)2,774m USD
−92.8 %y/y
EBIT margin0.2%
−3.1 ppy/y
Net income23.1bn USD
−48.2 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

05001,0001,500bn USD2020: 745.8 bn USD2020: EBIT 12.3 bn USD20202021: 951.6 bn USD2021: EBIT 4.1 bn USD20212022: 1,046.2 bn USD2022: EBIT 19.7 bn USD20222023: 1,084.7 bn USD2023: EBIT 26.0 bn USD20232024: 1,158.8 bn USD2024: EBIT 38.7 bn USD20242025: 1,309.1 bn USD2025: EBIT 2.8 bn USD20251,309.12.8
RevenueOperating profit (EBIT)

Business

Share of revenue
JD Retail70 %

Direct online retail, marketplace sales, and related retail services.

JD Logistics20 %

Warehousing, fulfillment, delivery, and supply chain services.

New Businesses7 %

Food delivery, local services, and other emerging consumer offerings.

Technology and Other Services3 %

Retail-as-a-service, supply chain technology, and partner services.

Products

Reported · share of revenue
78.2%21.8%FY2025100 %
  • Products78.2 %
  • Services21.8 %

Source: 20-F FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

JD.com serves consumers who buy goods through its retail platforms and value fast, reliable fulfillment supported by its own logistics network. It also sells services to brands, merchants, and enterprise partners that use JD’s supply chain, warehousing, technology, and delivery infrastructure. In newer service lines, it serves food-ordering customers and urban consumers using local delivery and kitchen concepts.

Online consumers

Buy merchandise through JD Retail and Joybuy because of product selection, speed, and service.

Brands and merchants

Use JD marketplace and Retail as a Service capabilities to reach customers and improve fulfillment.

Supply chain clients

Buy warehousing, transport, and logistics services from JD Logistics for distribution efficiency.

Food delivery customers

Order meals and local food offerings from JD Food Delivery and related kitchens.

International shoppers

Purchase cross-border and local-market goods through Joybuy in Europe.

Strategy

JD.com’s strategy is built around using a proprietary supply chain to improve speed, assortment, and service quality across retail and logistics. The company is extending that model into food delivery, local services, and Europe to increase customer frequency, broaden revenue streams, and deepen ecosystem connectivity. It also opens infrastructure and technology to merchants and partners to monetize capabilities beyond first-party retail.

Strengthen core supply chain executionMedium term

Faster and more reliable fulfillment is central to JD’s retail differentiation.

Deepen ecosystem synergiesShort term

Linking retail, delivery, and local services can raise user frequency and order density.

Expand international commerceMedium term

European retail and logistics extend the addressable market beyond China.

Monetize infrastructure and technologyLong term

Opening JD’s capabilities to partners broadens revenue sources and improves utilization.

Geography

JD.com’s core business is centered in China, where its retail, logistics, and new service lines are built and scaled. The company also operates in Europe through Joybuy and related delivery services, with the reported launch spanning the United Kingdom, Germany, the Netherlands, France, Belgium, and Luxembourg. Geographic expansion matters because JD’s logistics model depends on local fulfillment density, regulatory execution, and consumer adoption in each market.

Risks

JD.com faces execution risk in scaling logistics-intensive businesses across multiple product lines and geographies, where service levels depend on dense infrastructure and local operating capability. Its newer businesses and international expansion can be harder to monetize consistently, while retail competition, regulatory scrutiny, and consumer demand shifts can pressure traffic, mix, and fulfillment economics. Because the model relies on working capital, technology, and physical delivery assets, accounting judgments around depreciation, intangibles, and any valuation impairments also matter.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Execution risk in logistics and fulfillment1New business scaling risk2Impairment of goodwill and intangibles3International expansion risk4Regulatory and platform oversight5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Execution risk in logistics and fulfillmentImpact: HighLikelihood: High

    The business depends on precise warehousing, transport, and last-mile delivery performance.

    Exposure: JD Logistics and retail operations

  2. New business scaling riskImpact: HighLikelihood: Medium

    Food delivery and local services require density and customer adoption to produce attractive unit economics.

    Exposure: JD Food Delivery and 7Fresh Kitchen

  3. Impairment of goodwill and intangiblesImpact: HighLikelihood: Medium

    Acquisitions and investments in new businesses can create valuation risk if expectations weaken.

    Exposure: Business combinations and long-lived assets

  4. International expansion riskImpact: MediumLikelihood: Medium

    Joybuy and JoyExpress must adapt to local consumer behavior, regulation, and competition.

    Exposure: Europe

  5. Regulatory and platform oversightImpact: MediumLikelihood: Medium

    Large consumer platforms and logistics networks can face scrutiny on competition, labor, and data practices.

    Exposure: China and Europe

Accounting

Judgemental items
Revenue recognition and gross-versus-net presentation

Retail, marketplace, and logistics services may be recognized under different timing and presentation rules.

Impact: Affects reported revenue scale and segment comparability

Share-based compensation

JD excludes this from non-GAAP earnings, but it remains a real cost under GAAP.

Impact: Impacts operating profit and per-share earnings

Amortization of acquired intangibles

Past acquisitions create recurring non-cash amortization in reported results.

Impact: Reduces GAAP operating income and complicates trend analysis

Impairment of goodwill and long-lived assets

New businesses and acquired assets may need impairment if expected returns weaken.

Impact: Can create large periodic charges

Consumer financing receivables securitization

The company transfers receivables through securitization plans and derecognizes assets in some cases.

Impact: Affects balance sheet risk and reported asset levels

Publicly listed companies with a comparable business focus.

Last updated: 28/09/2026