Entravision Communications Corporation

Entravision Communications Corp. is a U.S.-based media and advertising technology company built around Spanish-language television and radio stations, digital marketing services, and programmatic ad tech. It also operates a smaller English-language station portfolio and two global ATS brands, Smadex and Adwake, that help advertisers acquire users and run performance campaigns.

−15,9 %

58,9 %

−17,7 %

+22,6 %

1.51

1.51

— Entravision Communications Corporation
%
Media Broadcasting39% Spanish-language and English-language television and radio stations, plus retransmission consent and spectrum-related revenue.
Digital Marketing Services15% Cross-platform digital advertising sold to local and national advertisers targeting Latino consumers.
Programmatic Advertising Technology45% Smadex DSP and related AI-driven media buying tools for mobile app user acquisition.
Performance Marketing Agency16% Adwake managed-service campaigns paid on outcomes such as installs or conversions.
Digital Inventory and Audio/CTV Products20% Audio Engage, Entravision+, owned websites, search, and branded content inventory.

Entravision sells to advertisers, agencies, and mobile app developers that want to reach Latino audiences or acquire...

  • Local direct advertisersprimary

    Buy broadcast and digital media to reach Latino consumers in specific U.S. markets and rely on managed services and consultation.

  • Advertising agenciessecondary

    Purchase inventory such as Audio Engage and branded content when they need access to differentiated local and Spanish-language reach.

  • Mobile app developersprimary

    Use Smadex and Adwake to acquire users globally through programmatic and performance-based campaigns.

  • National brands and media buyerssecondary

    Buy cross-market TV, streaming, social, and search inventory to scale campaigns beyond local broadcast.

  • Latino-focused consumer brandsprimary

    Target Spanish-speaking and bilingual audiences through Entravision's station footprint and digital products.

Entravision's media footprint is concentrated in the United States, especially 13 of the 20 highest-density Latino...

  • •U.S. Latino markets are the core media revenue base
  • •Stations are concentrated in 13 of the 20 highest-density Latino markets
  • •English-language stations operate in McAllen, Laredo, and Palm Springs
  • •ATS campaigns are sold globally to app developers and advertisers
  • •International operations add FX, regulatory, and compliance exposure

Entravision is shifting its mix toward ATS, where AI-enabled programmatic buying and performance marketing have driven...

01
Scale ATS revenueshort-term

ATS is the main growth engine and has been growing faster than media.

02
Improve media monetizationmedium-term

The broadcast base remains strategically important but faces audience fragmentation and pressure on advertising demand.

03
Reduce leverage and preserve flexibilityshort-term

Debt reduction supports financial resilience in a cyclical advertising business.

Entravision faces cyclical advertising demand, audience fragmentation, and intense competition from broadcasters,...

high

Cybersecurity incidents and data breaches

The company relies on cloud-based and third-party-hosted systems to process ad transactions and store data.

Scope
Smadex infrastructure, advertiser data, PII, and operational continuity
Materiality
high
high

Advertising market competition

The company competes with broadcasters, streaming services, and large digital platforms with greater resources.

Scope
Media ratings, ad pricing, and ATS client acquisition
Materiality
high
medium

AI-related security and legal risk

Entravision uses AI in ad solutions and operations, which can increase cyber risk and create IP or liability issues.

Scope
Smadex models and generative AI-enabled workflows
Materiality
medium
medium

International operations and regulatory compliance

Operations outside the U.S. expose the company to foreign laws, FCPA risk, and local compliance requirements.

Scope
Barcelona, Asia, Mexico-related activities
Materiality
medium
medium

Privacy and consumer protection regulation

New products such as offerwall and performance marketing may be subject to evolving privacy and incentive rules.

Scope
Data collection, targeting, and campaign administration
Materiality
medium
Revenue recognition timing
Broadcast, digital, and retransmission revenue timing
Goodwill and intangible impairment
Reporting unit valuations and future operating results
Business combination valuation
Identifiable intangibles, goodwill, and subsequent amortization
Contractual obligations and commitments
Off-balance-sheet commitments and cash flow planning

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: 28/04/2026