Commerce.com, Inc.
Commerce.com, Inc. is a U.S.-based commerce software company that provides an open, multi-product platform for businesses to run and scale digital commerce operations. Its portfolio includes BigCommerce for ecommerce storefronts, Feedonomics for product data syndication, and Makeswift for visual site building, supporting B2C, B2B, and small-business use cases.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueCore SaaS software for building, managing, and scaling online storefronts and commerce workflows.
Tools that structure, optimize, and distribute product data across marketplaces and ad channels.
Low-code tools for creating and updating commerce pages, campaigns, and digital experiences.
Implementation, recurring professional services, and other support tied to platform adoption.
Revenue from partner integrations, variable fees, and emerging payments monetization.
Products
Reported · share of revenue- Subscription and Circulation74.7 %
- Partner and Services25.3 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Commerce sells to merchants that need software to operate and grow online commerce across multiple channels. Its customer base spans B2C brands, B2B manufacturers and distributors, and small businesses that start with core functionality and add modules as they scale. The platform is especially relevant for customers that want an open, composable stack rather than a closed, vertically integrated commerce system.
Branded manufacturers, multi-brand online retailers, and store-based retailers buy storefront and omnichannel commerce tools to sell directly to consumers.
Manufacturers, distributors, wholesalers, professional services firms, and hybrid B2B/B2C sellers buy workflow and pricing tools to digitize complex sales processes.
Growth-oriented smaller merchants buy accessible commerce software and add capabilities over time as their operations scale.
Larger merchants buy extensible, API-first commerce infrastructure and data orchestration tools for more complex deployments.
Partners influence adoption, implementation, and referrals by integrating adjacent tools and helping merchants deploy the platform.
Strategy
Commerce is focused on deepening adoption across its core BigCommerce, Feedonomics, and Makeswift products while expanding integrations with third-party providers. Management is also pushing AI-enabled commerce use cases, improved pricing and packaging, and a branded payments offering to improve retention, monetization, and operating leverage.
Higher product usage and lower churn improve recurring revenue quality and lifetime value.
A broad ecosystem makes the platform easier to adopt and differentiates it from closed stacks.
Payments can raise revenue per merchant and improve alignment with GMV growth.
AI features can improve personalization, automation, and merchant productivity.
Geography
Q1/2026Commerce is headquartered in the United States and appears to generate most of its revenue in U.S. dollars, with international sales also collected in U.S. dollars. The company is expanding internationally and uses lower-cost international engineering locations to support operating leverage, while also monitoring tariff and trade-policy effects on customers that source globally. Foreign exchange exposure is currently limited, but it could rise as international sales and operations expand.
Share of the revenue the company reports by geography.
Risks
Commerce faces execution risk from competition, customer churn, and the challenge of converting merchants to annual contracts and higher-value bundles. Its software is also exposed to cybersecurity, privacy, and regulatory risks, especially when serving customers in highly regulated industries or merchants affected by tariffs and cross-border supply chains.
- Operating losses and delayed profitabilityImpact: HighLikelihood: High
The company has a history of losses and must scale revenue faster than expenses to reach sustainable profitability.
Exposure - Customer churn and renewal riskImpact: HighLikelihood: Medium
The business depends on recurring subscriptions, so non-renewals or downgrades directly reduce revenue.
Exposure - Cybersecurity and data privacy incidentsImpact: HighLikelihood: Medium
A breach could disrupt merchants, damage reputation, and cause customers to leave the platform.
Exposure - Regulatory complexity in restricted industriesImpact: MediumLikelihood: Medium
Serving healthcare, financial services, firearms, CBD, and similar sectors increases sales friction and contract complexity.
Exposure: Highly regulated customer base
- Tariffs and trade-policy disruptionImpact: MediumLikelihood: Low
Many customers source internationally, so policy changes can affect merchant activity and platform usage.
Exposure: Cross-border sellers and supply chains
Accounting
Judgemental itemsTiming depends on when services are made available and when recurring fees are earned, affecting quarterly comparability.
Impact: Subscription fees, recurring professional services, overage charges
Moving customers from month-to-month to annual billing can lift operating cash flow without an equivalent near-term revenue effect.
Impact: Deferred revenue and cash receipts
Other expense includes FX translation adjustments, which can add volatility as international operations expand.
Impact: Other income (expense)
Effective tax rate depends on domestic and foreign income mix, valuation allowances, and tax law changes.
Impact: Provision for income taxes
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Last updated: 24/09/2026