Salesforce, Inc.

Salesforce, Inc. builds cloud-based customer relationship management (CRM) software that helps businesses manage sales, service, marketing, commerce, analytics, collaboration, integration and automation on a unified platform. The company serves customers worldwide through subscription software, professional services, and a partner ecosystem that extends its platform with third-party applications and developer tools.

23,0 %

77,7 %

18,0 %

+9,6 %

0.76

0.76

— Salesforce, Inc.
%
Subscription and support94% Core cloud software subscriptions, platform access, support and related recurring services.
Professional services and other6% Implementation, advisory, training and other non-recurring services around Salesforce deployments.

Salesforce sells primarily to businesses of all sizes across almost every industry, from smaller teams to very large...

  • Enterprise customersprimary

    Large organizations buy multi-cloud CRM, data and automation tools to standardize customer workflows and scale globally.

  • Mid-market businessesprimary

    Growing companies buy subscription software to digitize sales, service and marketing without heavy on-premise IT.

  • Industry vertical customerssecondary

    Customers in sectors such as financial services, healthcare and manufacturing buy tailored industry solutions.

  • Partners and system integratorssecondary

    Consulting firms and SIs help implement Salesforce and refer or resell subscriptions.

  • Developers and platform buildersemerging

    Third parties use Salesforce tools to create apps and extensions that run on the platform.

Salesforce sells worldwide, with revenue reported across the Americas, Europe and Asia Pacific...

  • •Americas is the largest revenue region at 66%
  • •Europe contributes 24% of revenue
  • •Asia Pacific contributes 10% of revenue
  • •Revenue is booked by contracting entity, not always end customer
  • •Global sales hubs and partners support international reach

Salesforce is focused on expanding adoption across multiple clouds, deepening penetration with enterprise and...

01
Broaden multi-cloud adoptionmedium-term

Selling more products per customer increases platform stickiness and account value.

02
Expand international reachmedium-term

Global go-to-market expansion opens new customer pools and diversifies demand.

03
Advance AI and agentic automationshort-term

AI agents can deepen product differentiation and increase workflow automation.

04
Increase vertical software depthmedium-term

Industry-specific solutions improve relevance in regulated and complex markets.

Salesforce depends on secure cloud delivery, customer trust and continued adoption of its platform, so cyber incidents,...

critical

Cybersecurity breach or service disruption

The platform stores and transmits sensitive customer data and depends on cloud infrastructure.

Scope
Customer data, service availability, brand trust
Materiality
high
high

Privacy and cloud regulation

Global operations and data flows expose the company to evolving privacy and transfer rules.

Scope
Cross-border data transfers, compliance costs
Materiality
high
high

AI social and ethical concerns

Agentic AI features can create misuse, bias, governance and reputational issues.

Scope
Agentforce and AI-enabled workflows
Materiality
high
high

Subscription timing and demand variability

Revenue is recognized over contract terms, so changes in bookings flow through gradually.

Scope
New business and renewals
Materiality
high
medium

Foreign exchange volatility

Revenue and costs are generated across multiple currencies and regions.

Scope
Europe and Asia Pacific revenue translation
Materiality
medium
Revenue recognition for bundled cloud contracts
Affects timing and allocation of subscription and services revenue
Standalone selling price estimates
Can shift revenue between periods and product lines
Capitalized contract acquisition costs
Affects operating expense timing and margin comparability
Fair value of strategic investments
Can create earnings volatility and balance sheet changes
Goodwill and intangible assets
Potential non-cash charges if acquired assets underperform

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: 11/08/2026