Atlassian Corp

Atlassian Corp builds team collaboration software that helps organizations plan work, share knowledge, and run service operations across connected teams. Its core products include Jira, Confluence, and Jira Service Management, which are delivered through the Atlassian Cloud Platform and increasingly enhanced with AI features and agents. The company was founded in Sydney in 2002 and now serves more than 300,000 customers worldwide, ranging from small teams to large enterprises including a majority of the Fortune 500. Atlassian uses a product-led, self-service model for initial adoption, then expands usage inside customers over time through additional apps, higher seat counts, and enterprise relationships.

2,3 %

84,8 %

−0,8 %

+26,0 %

0.78

— Atlassian Corp
%
Core collaboration apps65% Jira, Confluence, and related apps used to plan work, document knowledge, and coordinate teams.
Service management20% Jira Service Management and adjacent IT operations and support workflows for internal service teams.
Cloud platform and AI8% Cloud platform capabilities, AI apps, agents, and collections that connect workflows across products.
Marketplace and other revenues7% Third-party app sales through Atlassian Marketplace plus advisory, consulting, and training services.

Atlassian sells primarily to organizations that need software to coordinate engineering, IT, support, and business...

  • Software teamsprimary

    Engineering and product teams buy Jira and related tools to plan, track, and coordinate delivery work.

  • IT operations and support teamsprimary

    ITSM and service desk teams buy Jira Service Management to manage incidents, requests, and internal support workflows.

  • Business and leadership teamssecondary

    Non-technical teams buy Confluence and connected apps to document decisions, share knowledge, and align work to goals.

  • Large enterprise customersprimary

    Enterprises buy broader deployments, more seats, and additional apps because Atlassian becomes embedded in cross-team workflows.

  • Small and mid-sized organizationssecondary

    Smaller customers start with free or low-friction online purchases and expand as usage grows inside the organization.

Atlassian is headquartered in the United States but was founded in Sydney, Australia, and it operates as a global...

  • •Headquartered in the United States, with founding roots in Sydney, Australia
  • •Customer base spans more than 200 countries and territories
  • •Global online self-service model supports broad international reach
  • •Solution partners and resellers help in local-language and customized markets
  • •No country revenue split was disclosed in the provided excerpts
  • •Cross-border cloud, privacy, and AI rules can affect international adoption

Atlassian’s strategy centers on a connected “system of work” that links technology and business teams through a common...

01
Grow cloud ARR through customer expansionshort-term

Cloud subscriptions are the main revenue growth driver and expansion within existing accounts is central to the business model.

02
Embed AI across the product portfoliomedium-term

AI features and agents can improve workflow automation, increase product differentiation, and strengthen customer retention.

03
Deepen enterprise penetrationmedium-term

Large customers offer higher expansion potential and more durable multi-product deployments.

04
Extend the platform through acquisitions and ecosystem partnershipsmedium-term

Acquisitions and third-party apps can broaden use cases and accelerate entry into adjacent workflows.

Atlassian’s growth depends on continued market acceptance of Jira, Confluence, and Jira Service Management, so weaker...

critical

Security and data privacy incidents

Cloud collaboration software stores sensitive customer workflow data, so a breach could damage trust and create liability.

Scope
Cloud platform and AI services
Materiality
high
high

Competition from lower-cost or free products

The company relies on high-volume, affordable pricing to acquire customers, so cheaper alternatives can reduce conversion and expansion.

Scope
Customer acquisition and pricing power
Materiality
high
high

Cloud uptime and performance interruptions

Customers depend on Jira, Confluence, and Jira Service Management for daily operations, so outages can directly disrupt work.

Scope
Cloud infrastructure
Materiality
high
high

AI and privacy regulation

New rules on AI, cloud computing, and cross-border data transfer can constrain product design and adoption.

Scope
Global cloud and AI offerings
Materiality
medium
medium

Enterprise sales transition risk

Building a larger enterprise sales motion can be harder than the company’s historical self-service model and may raise costs.

Scope
Large enterprise accounts
Materiality
medium
Revenue recognition by product type
Revenue timing and mix
Seasonality
Quarterly revenue and operating leverage
Marketplace net revenue presentation
Reported revenue scale
Business combinations and intangible assets
Balance sheet and future earnings

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: 11/08/2026