Acushnet Holdings Corp.

Acushnet Holdings Corp. is a golf-focused consumer products company built around the Titleist and FootJoy brands. Its business centers on equipment and wear for dedicated golfers, a segment that values performance, fit, and premium quality over price. The company sells golf balls, clubs, wedges, putters, shoes, gloves, apparel, and related golf gear through specialty retailers, on-course pro shops, distributors, and direct-to-consumer eCommerce channels. Acushnet has also expanded its brand presence in key Asia-Pacific markets through dedicated retail stores and localized apparel offerings. The company’s operating model combines product innovation, category-specific brand leadership, and a global sales force that supports premium retail execution.

13,9 %

47,7 %

7,4 %

+4,1 %

2.38

0.97

— Acushnet Holdings Corp.
%
Golf equipment62% Titleist-branded golf balls, clubs, wedges and putters sold to performance-oriented golfers.
Golf wear22% FootJoy-branded shoes, gloves, apparel and related wear products for on-course performance.
Golf gear10% Accessories and ancillary golf products sold under the company’s golf gear segment.
Other and unallocated6% Residual sales and corporate/other items not separately broken out in the segment mix disclosed.

Acushnet primarily serves dedicated golfers, meaning avid players who are skill-biased and willing to spend on premium...

  • Dedicated golfersprimary

    Avid, skill-biased golfers who buy premium balls, clubs, shoes and apparel to improve performance.

  • Golf specialty retailers and pro shopsprimary

    Retail partners that stock, display and fit Titleist and FootJoy products because their customers value performance advice.

  • Distributors and qualified retailerssecondary

    Channel partners in international markets that extend reach where Acushnet does not sell directly.

  • Direct-to-consumer shopperssecondary

    Consumers buying through eCommerce websites for convenience, brand access and product availability.

  • Asia-Pacific brand store customersemerging

    Golfers in Korea, Japan and mainland China who shop localized Titleist and FootJoy stores for premium brand experiences.

Acushnet operates globally, with sales and field representation in the United States, Japan, Korea, the United Kingdom,...

  • •United States is a core market and major operating base
  • •Japan, Korea and Greater China are key Asia-Pacific growth markets
  • •United Kingdom, Germany, France and Sweden are important European markets
  • •Canada, Australia and New Zealand extend the company’s premium golf reach
  • •Thailand, Malaysia and Switzerland are additional distributor-led markets
  • •Localized retail stores in Asia-Pacific support brand presentation and fitting

Acushnet’s strategy is to stay closely aligned with dedicated golfers by investing in premium performance products and...

01
Strengthen premium brand positioningshort-term

Dedicated golfers are willing to pay for performance, so brand trust and product quality are central to pricing power and repeat demand.

02
Expand international presence selectivelymedium-term

Growth depends on winning in major golf markets outside the U.S. while adapting distribution and product mix to local preferences.

03
Improve operating integration and supply chain executionmedium-term

ERP and process integration can improve inventory control, finance visibility and fulfillment across a global channel network.

Acushnet depends heavily on retailers and distributors, so channel disruption, retailer consolidation or weak...

high

Retailer and distributor dependence

The company primarily sells through third parties, so weak channel execution or customer loss can directly reduce sales and brand visibility.

Scope
Global wholesale and distribution network
Materiality
high
high

International operating risk

A large share of growth depends on markets outside the U.S., exposing the company to FX, tax, trade and local market risks.

Scope
Japan, Korea, Greater China, Europe and other overseas markets
Materiality
high
high

Cybersecurity and information systems failure

The company relies on complex systems for manufacturing, distribution, sales and finance, so outages or breaches could interrupt operations.

Scope
ERP, supply chain and customer data
Materiality
medium
high

Leverage and debt servicing

High indebtedness can limit flexibility, increase interest burden and reduce resilience in a downturn.

Scope
Capital structure and liquidity
Materiality
high
medium

Seasonality and product launch cycles

Golf demand and new product introductions can shift revenue and margins between quarters, complicating comparisons.

Scope
All segments
Materiality
medium
medium

Goodwill and intangible impairment

A large portion of assets is tied to acquired brands and intangibles, which can be impaired if demand or margins weaken.

Scope
Acquired trademarks and customer relationships
Materiality
high
Goodwill and intangible impairment
Could create large non-cash charges if brand value or market conditions weaken
Seasonality and launch-cycle volatility
Quarterly results may not be directly comparable
Pension and postretirement estimates
Can move operating expense and balance sheet obligations
ERP implementation and capitalized software costs
Impacts capex, intangible assets and future amortization

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: 11/08/2026