NoHo Partners Oyj
NoHo Partners Oyj, founded in 1996, is a Finnish company specializing in the restaurant industry, known for its innovative approach to the Nordic hospitality market. The company operates approximately 300 diverse restaurants across Finland, Denmark, Norway, and Switzerland, offering a range of dining experiences from fast food to fine dining. NoHo Partners was the first Finnish restaurant company to be listed on Nasdaq Helsinki in 2013 and has consistently grown its presence in the Nordic region. The company aims to be the leading restaurant operator in Northern Europe, leveraging its unique partner model and strong brand portfolio.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes a variety of dining experiences from fast food to fine dining.
Spaces for meetings, seminars, and private events.
Enhanced dining experiences through digitalization.
Stake in premium burger brands like Better Burger Society.
Customers
NoHo Partners serves a wide range of customers, from local diners seeking everyday meals to international tourists looking for unique dining experiences. The company's diverse portfolio caters to various segments, including fast food enthusiasts, fine dining patrons, and event organizers. Its strong brand recognition and strategic locations in high-traffic areas attract both individual and corporate clients. The partner model ensures that local tastes and preferences are met, enhancing customer loyalty and satisfaction.
Frequent everyday meals at diverse restaurants.
Unique dining experiences in popular locations.
Versatile venues for events and seminars.
Business meetings and events in strategic locations.
Strategy
NoHo Partners focuses on strengthening its core business in Finland while expanding internationally through strategic acquisitions and partnerships. The company aims to enhance its restaurant portfolio by acquiring complementary businesses like Jungle Juice Bar and Halifax Burgers. Digitalization is a key strategic priority, enabling more comprehensive dining experiences. The partner model remains central to NoHo's strategy, fostering entrepreneurship and local market expertise.
To consolidate market position in Finland.
To grow market presence in Northern Europe.
To offer enhanced dining experiences.
Geography
NoHo Partners operates primarily in Finland, Denmark, Norway, and Switzerland, with a strong focus on expanding its presence in Northern Europe. The company's restaurants are strategically located in high-traffic areas to maximize customer reach. Its international operations are managed by country-specific leaders who tailor offerings to local markets. The company's growth strategy includes expanding its footprint in these regions through both organic growth and acquisitions.
Risks
NoHo Partners faces several risks, including geopolitical uncertainties that could affect market conditions. Economic fluctuations and changes in consumer demand pose challenges to sales and profitability. The company is also exposed to risks related to rising costs, such as raw material prices and labor costs. Additionally, the integration of acquired businesses presents operational risks. To mitigate these, NoHo Partners employs strategic sourcing and pricing strategies, along with robust risk management practices.
- Geopolitical UncertaintyImpact: HighLikelihood: Low
Potential impact on market conditions and demand.
- Economic FluctuationsImpact: MediumLikelihood: Medium
Affects consumer spending and company profitability.
- Cost IncreasesImpact: MediumLikelihood: Low
Rising raw material and labor costs affect margins.
- Business IntegrationImpact: Medium
Challenges in integrating new acquisitions.
Accounting
Judgemental itemsTiming affects reported financial results.
Impact: high
Significant impact on balance sheet.
Impact: medium
Risk from acquisition strategy.
Impact: medium
Affects revenue comparability.
Impact: medium
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Last updated: 24/09/2026