Olvi Oyj
Olvi is a Finnish beverage company that produces and markets a wide range of alcoholic and non-alcoholic drinks. The company operates primarily in Finland, the Baltic Sea region, and Belarus, with a strong presence in the hotel, restaurant, and retail sectors. Olvi is known for its diverse product portfolio, which includes beers, ciders, soft drinks, and energy drinks. The company is actively expanding its non-alcoholic product range and has made strategic acquisitions to enhance its market position.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes beers and ciders
Includes soft drinks, energy drinks, and water
Customers
Olvi's customer base includes retail consumers, hotels, restaurants, and cafes (HoReCa), as well as cross-border and harbor sales. The company caters to a wide range of consumer preferences with its diverse product portfolio. Retail consumers are drawn to Olvi's well-known brands and the quality of its beverages. The HoReCa sector values Olvi for its reliable supply chain and ability to meet varying demand levels, especially during peak seasons. Cross-border and harbor sales benefit from Olvi's strategic geographic locations, enhancing accessibility and convenience for international customers.
Purchase for personal consumption, attracted by brand and quality
Buys for service industry needs, values reliability and variety
International customers seeking convenience and accessibility
Strategy
Olvi's strategic priorities include expanding its non-alcoholic product range and enhancing operational efficiency. The company is focused on maintaining and growing its market shares across all product categories. Strategic acquisitions, such as the purchase of Estonia's leading mineral water manufacturer, are key to Olvi's growth strategy. The company is also investing in sustainable practices to align with EU regulations and improve its environmental footprint. Olvi aims to balance growth with profitability by optimizing its product portfolio and improving cost management.
To capture growing consumer demand
To enhance profitability
Geography
Olvi operates predominantly in Finland, the Baltic Sea region, and Belarus, with a growing presence in the Balkans and Mediterranean through strategic acquisitions. The company's headquarters are in Finland, where it also has significant production facilities. The Baltic Sea region is a key market due to its proximity and cultural ties. Belarus provides a unique market with its own operational challenges and opportunities. Olvi's geographic strategy involves expanding its footprint in Europe while maintaining strong market positions in its core regions.
Risks
Olvi faces several risks, including geopolitical tensions affecting raw material prices and availability, particularly in Belarus. Consumer behavior changes, driven by economic uncertainty and high prices, pose a risk to sales volumes. The company is also exposed to regulatory changes, such as the EU Packaging and Packaging Waste Regulation, which may increase operational costs. Additionally, cybersecurity threats are a growing concern due to the global geopolitical situation. Olvi mitigates these risks through strategic planning, operational efficiency, and a strong focus on sustainability.
- Geopolitical tensionsImpact: HighLikelihood: Medium
Affect raw material prices and availability
- Regulatory changesImpact: MediumLikelihood: Medium
Increase operational costs
Accounting
Judgemental itemsAffect revenue and operating results
Provide clearer period comparison
Due to substantial investments
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Last updated: 24/09/2026