SHOTNasdaq StockholmConsumer DiscretionaryIFRS · SEK

Scandic Hotels Group

Scandic Hotels Group is the largest hotel operator in the Nordic countries, offering a wide network of mid-market hotels catering to both leisure and business travelers. With a strong focus on sustainability, Scandic has integrated eco-friendly practices into its operations, making it a leader in sustainable hospitality. The company operates 263 hotels across 130 destinations, providing over 55,000 rooms in six countries. Scandic's business model primarily involves long-term lease agreements, allowing it to maintain brand control and operational efficiency across its properties.

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Revenue22.3bn SEK
+1.5 %y/y
Operating profit (EBIT)2,661m SEK
−6.2 %y/y
EBIT margin11.9%
−1.0 ppy/y
Net income624m SEK
−4.3 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-50510152025bn SEK2021: 10.1 bn SEK2021: EBIT -0.44 bn SEK20212022: 19.2 bn SEK2022: EBIT 2.5 bn SEK20222023: 21.9 bn SEK2023: EBIT 2.8 bn SEK20232024: 22.0 bn SEK2024: EBIT 2.8 bn SEK20242025: 22.3 bn SEK2025: EBIT 2.7 bn SEK202522.32.7
RevenueOperating profit (EBIT)
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Business

Share of revenue
Hotel Accommodations70 %

Includes room bookings for leisure and business travelers.

Food and Beverage20 %

Covers restaurant, bar, and catering services.

Conference and Events10 %

Facilities and services for meetings and events.

Customers

Scandic Hotels Group serves a diverse customer base, primarily targeting leisure and business travelers in the Nordic region. The company appeals to environmentally conscious guests through its sustainability initiatives. Business travelers are attracted by the convenience of conference and meeting facilities, while leisure travelers enjoy the comfortable accommodations and amenities. Scandic's loyalty program, Scandic Friends, further incentivizes repeat visits by offering rewards and exclusive benefits.

Leisure Travelers

Book rooms for vacations and short stays, attracted by comfort and amenities.

Business Travelers

Use conference facilities and book rooms for work-related stays.

Eco-conscious Guests

Choose hotels based on sustainability practices.

Strategy

Scandic Hotels Group focuses on sustainable growth and operational efficiency to maintain its leadership in the Nordic hotel market. The company is investing in digital transformation to enhance customer experience and streamline operations. Expanding its hotel portfolio through strategic acquisitions and new openings is a priority. Scandic is also committed to sustainability, aiming to have all hotels certified by the Nordic Swan Ecolabel.

Sustainable GrowthLong term

To maintain leadership in the Nordic market.

Digital TransformationMedium term

To enhance customer experience and streamline operations.

Portfolio ExpansionShort term

To increase market presence and capture new opportunities.

Geography

Scandic Hotels Group operates predominantly in the Nordic countries, with a significant presence in Sweden, Norway, and Finland. The company also has hotels in Denmark, Poland, and Germany, expanding its reach in Europe. The majority of Scandic's hotels are located in urban areas, catering to both local and international travelers. The company's strategic location choices help capture a broad market, from business hubs to tourist destinations.

Risks

Scandic Hotels Group faces several risks, including economic downturns that can reduce travel demand and impact hotel occupancy rates. Geopolitical tensions, especially in Finland due to its proximity to Russia, pose additional challenges. The company's reliance on long-term lease agreements exposes it to fluctuations in rental costs. Sustainability initiatives, while beneficial, require continuous investment and adaptation to regulatory changes. Currency fluctuations can also affect financial performance, given Scandic's international operations.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Economic Downturns1Rental Cost Fluctuations2Geopolitical Tensions3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Economic DownturnsImpact: HighLikelihood: Medium

    Can reduce travel demand and occupancy rates.

  2. Rental Cost FluctuationsImpact: HighLikelihood: Low

    Long-term leases expose to variable rental costs.

  3. Geopolitical TensionsImpact: MediumLikelihood: High

    Affect operations in Finland due to proximity to Russia.

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Accounting

Judgemental items
IFRS 16 Leases

Significantly impacts financial statements due to lease agreements.

Revenue Recognition

Affected by seasonality and occupancy rate fluctuations.

Currency Fluctuations

Impact financial reporting for international operations.

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Last updated: 24/09/2026