Acenta Group
Acenta Group is a Sweden-based padel business built around court infrastructure, equipment sales, and related services. The company combines its own brands and e-commerce channels with distribution partnerships and project-based installation work across Scandinavia, Europe, and selected international markets.
Fiscal year 2024 · change from previous year
Development 2018–2024
Business
Share of revenueDesign, construction, installation, relocation, and maintenance of padel courts.
Online sales of rackets, clothing, accessories, balls, and related padel gear.
Own-brand products, especially Peliga padel balls and selected branded offerings.
Sales and installation through exclusive or selected partner agreements.
Padel tournament organization and related commercial event activities.
Customers
Acenta sells to a mix of individual players, padel clubs, resellers, and corporate partners. Its infrastructure offering is aimed at operators and venue owners that need complete court solutions, while its e-commerce and branded products serve consumers and smaller buyers seeking equipment and accessories. The company also works through agents and distribution partners, which extends reach into local markets and specialized customer niches.
Buy courts, renovations, maintenance, and related infrastructure because they need turnkey venue solutions.
Buy rackets, balls, clothing, and accessories through Sport of Padel for personal play.
Buy or distribute Acenta products and brands to extend local market coverage.
Buy padel infrastructure or sponsorship-related services to support venues and events.
Buy courts through leasing or financing structures to reduce upfront capital needs.
Strategy
Acenta's strategy is to build a broader padel ecosystem that links infrastructure, products, digital commerce, and partner distribution. It is focused on entering new markets, scaling recurring revenue models, and using acquisitions and partnerships to deepen its offering and local reach.
New markets increase the addressable base for courts, equipment, and services.
Service, maintenance, and financing arrangements can smooth project-driven sales.
A wider assortment supports cross-selling and higher customer lifetime value.
Partnerships and acquisitions can add distribution, manufacturing, and installation capacity.
Geography
Acenta has its strongest base in Scandinavia and is expanding across Europe, with emphasis on the UK, the Netherlands, Belgium, Ireland, Germany, and Poland. The company also has international ambitions in Australia, New Zealand, and Oceania through partner agreements, which broadens its addressable market beyond Europe. Geography matters because padel adoption, court density, and financing needs differ significantly by market maturity.
Risks
Acenta is exposed to execution risk because its growth model depends on winning partnerships, delivering projects, and scaling into new countries. It also faces financing, supplier, and customer-credit risk because court projects often require external funding, partner coordination, and reliable installation execution. As a padel-focused business, it is additionally exposed to competition, market adoption trends, and the risk that growth in new regions develops more slowly than expected.
- Access to capital and liquidityImpact: HighLikelihood: High
Growth, project delivery, and working capital needs may require external funding.
Exposure: Corporate expansion and court installation pipeline
- Customer financing and payment riskImpact: HighLikelihood: High
The leasing/financing model depends on customer repayment and partner funding.
Exposure: Padel facility customers using structured payment solutions
- Supplier and partner dependenceImpact: HighLikelihood: Medium
Court manufacturing, distribution, and installation rely on third parties.
Exposure - Competitive market pressureImpact: MediumLikelihood: High
The padel market attracts new entrants and established competitors.
Exposure - Geographic expansion executionImpact: MediumLikelihood: Medium
New markets require local relationships, logistics, and demand validation.
Exposure
Accounting
Judgemental itemsThe group was formed through a reverse acquisition, affecting presentation and comparability.
Impact: Opening balances and historical figures may not be directly comparable
Construction, installation, and service contracts may recognize revenue over time or at completion.
Impact: Quarterly revenue and margin can shift with project timing
Customer and partner payment risk can require credit-loss estimates.
Impact: Affects operating profit and cash flow
International agreements and cross-border operations create FX exposure.
Impact: Can affect receivables, liabilities, and reported earnings
Setoff issues and deferred consideration require careful balance-sheet classification.
Impact: Can change leverage, equity, and cash flow presentation
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Last updated: 24/09/2026