Actic Group
Actic Group, founded in 1981, is a wellness company that operates fitness centers primarily in Sweden and Norway. The company focuses on making physical activity accessible to a broad audience through its facilities that often include swimming pools and gyms. Actic is known for its collaboration with municipalities and its commitment to promoting lifelong fitness. The company has expanded through both organic growth and acquisitions, with a strong presence in Sweden, where it operates around 100 fitness centers.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes personal training and gym access.
Swimming pools and related training services.
Includes group classes and HIT training.
Training via Actic Anywhere app.
On-site retail and café offerings.
Customers
Actic Group serves a diverse customer base ranging from children to seniors, focusing on making fitness accessible to all. Many customers are families and individuals seeking comprehensive wellness solutions, including swimming lessons and gym access. The company also targets municipalities by partnering to provide community wellness services. Actic's digital offerings attract tech-savvy individuals looking for flexible training options. The customer base is primarily located in Sweden, with a growing presence in Norway.
Seek comprehensive wellness solutions including swimming and gym access.
Partner for community wellness services.
Use digital training options for flexibility.
Strategy
Actic Group's strategic priorities include expanding its facility network through both organic growth and acquisitions. The company focuses on strengthening its presence in key clusters and enhancing its product and service offerings. Actic aims to optimize its facility portfolio by seeking new locations and improving existing ones. The company is also investing in digital solutions to enhance customer experience and accessibility. These strategies are designed to drive profitable growth and maintain a strong market position in the Nordic region.
To increase market presence and customer base.
To improve customer experience and accessibility.
To improve operational efficiency and service quality.
Geography
Actic Group primarily operates in the Nordic region, with a strong focus on Sweden and a smaller presence in Norway. The company has about 100 fitness centers across Sweden, from Lund in the south to Kiruna in the north. Actic's strategic location choices are influenced by its collaborations with local municipalities, which often provide facilities for swimming and fitness activities. The company's geographic focus allows it to leverage regional partnerships and optimize its facility portfolio.
Risks
Actic Group faces several business and financial risks, including market competition and changes in consumer preferences. The company's reliance on partnerships with municipalities poses strategic risks if these relationships change. Financial risks include interest rate fluctuations and liquidity management. Additionally, the company is exposed to operational risks related to facility management and service delivery. The Nordic focus also means exposure to regional economic conditions and regulatory changes.
Increased competition from other fitness providers.
Affect financial costs and liquidity.
Changes in partnerships could affect facility access.
Accounting
Judgemental itemsAffects how and when membership fees are reported.
Impacts quarterly membership and service usage.
Significantly affects reported liabilities and EBITDA.
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Last updated: 24/09/2026