HEMNasdaq StockholmReal EstateIFRS · SEK

Hemnet Group

Hemnet Group operates Sweden's leading property platform, providing a marketplace for residential property listings. Founded in 1998, the company has evolved into a key player in the real estate market by offering a combination of products, insights, and inspiration to buyers, sellers, and real estate agents. Hemnet's platform enhances efficiency, transparency, and mobility in the housing market, making it an essential tool for property transactions in Sweden. The company's business model focuses on value-added services, which have driven significant growth in average revenue per published listing.

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Revenue1,527m SEK
+9.5 %y/y
Operating profit (EBIT)674m SEK
+6.3 %y/y
EBIT margin44.1%
−1.3 ppy/y
Net income521m SEK
+8.1 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

05001,0001,5002,000m SEK2021: 728 m SEK2021: EBIT 224 m SEK20212022: 889 m SEK2022: EBIT 378 m SEK20222023: 1,005 m SEK2023: EBIT 448 m SEK20232024: 1,395 m SEK2024: EBIT 634 m SEK20242025: 1,527 m SEK2025: EBIT 674 m SEK2025TTM 2026: EBIT 249 m SEKTTM249
RevenueOperating profit (EBIT)TTM = last 12 months, not a full fiscal year
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Business

Share of revenue
Listing Services87 %

Includes all residential property listing services on Hemnet's platform.

Advertising Services5 %

Comprises advertising solutions for real estate agents and developers.

Value-Added Services8 %

Includes Hemnet Premium and Hemnet Max packages.

Customers

Hemnet serves a diverse range of customers primarily in the Swedish real estate market. Residential property sellers are the largest customer segment, utilizing Hemnet's platform to list and market their properties. Real estate agents and developers also use Hemnet's services to enhance their visibility and reach potential buyers. Advertisers, including those in real estate and related sectors, leverage Hemnet's advertising solutions to target specific audiences. The company's strong relationships with real estate agents are crucial for maintaining a comprehensive range of property listings.

Residential Property Sellers

Use Hemnet to list and market properties for sale.

Real Estate Agents

Utilize Hemnet for enhanced visibility and client engagement.

Real Estate Developers

Leverage Hemnet for project exposure and marketing.

Advertisers

Use Hemnet's platform for targeted advertising campaigns.

Strategy

Hemnet's strategic priorities include expanding its range of value-added services, such as the upcoming Hemnet Max package, to meet growing customer demand. The company aims to enhance its product offerings and pricing models to drive revenue growth and improve customer engagement. Hemnet is also focused on strengthening relationships with real estate agents to ensure a comprehensive range of property listings. Additionally, the company is exploring opportunities to optimize its advertising solutions to increase market share and profitability.

Expand value-added servicesShort term

To meet growing customer demand and increase ARPL.

Enhance product offeringsMedium term

To drive revenue growth and improve customer engagement.

Strengthen agent relationshipsMedium term

To ensure a comprehensive range of property listings.

Geography

Hemnet operates exclusively in Sweden, where it is the leading property platform. The company's operations are concentrated in this market, which benefits from a well-functioning housing sector with high mobility. Hemnet's geographic focus allows it to tailor its services to the specific needs of the Swedish real estate market. The company's headquarters are located in Stockholm, Sweden, which serves as the central hub for its operations and strategic initiatives.

Risks

Hemnet faces several business and financial risks, including dependency on a well-functioning housing market with high mobility. Changes in interest rates and economic conditions can impact the volume of property transactions and, consequently, Hemnet's revenues. The company's reliance on listing fees and advertising revenue exposes it to fluctuations in market demand and advertising trends. Additionally, maintaining strong relationships with real estate agents is crucial for Hemnet's business model. Seasonal variations also affect Hemnet's sales and earnings, with lower activity during holiday periods.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Housing market dependency1Interest rate changes2Agent relationship management3Advertising revenue fluctuations4
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Housing market dependencyImpact: CriticalLikelihood: High

    Revenue relies on high mobility and transaction volumes.

  2. Interest rate changesImpact: HighLikelihood: High

    Affect property market activity and transaction volumes.

  3. Agent relationship managementImpact: HighLikelihood: Medium

    Essential for comprehensive property listings.

  4. Advertising revenue fluctuationsImpact: MediumLikelihood: High

    Dependent on market demand and economic conditions.

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Accounting

Judgemental items
Seasonal variations

Affect revenue and earnings, impacting quarterly comparability.

Impact: high

Revenue recognition timing

Recognized over the average term of a listing, affecting comparability.

Impact: medium

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Last updated: 24/09/2026

Hemnet Group (HEM) Revenue, Earnings & Financials 2025 – Clarifo