WHR-PANYSEHousehold AppliancesUS GAAP · USD

Whirlpool Corporation

Whirlpool Corporation is a U.S.-based manufacturer of home appliances founded in 1911 and incorporated in Delaware. It designs, manufactures, and markets major kitchen and laundry products, along with selected small domestic appliances and related home products, through a global operating footprint.

Kysy yhtiöstä
Liikevaihto15,5mrd USD
−6,5 %v/v
Liikevoitto (EBIT)838milj. USD
+486,0 %v/v
EBIT-marginaali5,4%
+4,5 %-yks.v/v
Nettotulos318milj. USD
+198,5 %v/v
Vapaa kassavirta81,0milj. USD
−78,9 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−50510152025mrd USD2020: 19,5 mrd USD2020: EBIT 1,6 mrd USD20202021: 22,0 mrd USD2021: EBIT 2,3 mrd USD20212022: 19,7 mrd USD2022: EBIT −1,1 mrd USD20222023: 19,5 mrd USD2023: EBIT 1,0 mrd USD20232024: 16,6 mrd USD2024: EBIT 0,14 mrd USD20242025: 15,5 mrd USD2025: EBIT 0,84 mrd USD202515,50,84
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Laundry Appliances30 %

Washers, dryers, and related laundry products for home and commercial use.

Cooking Appliances22 %

Ranges, ovens, cooktops, and related cooking products, including KitchenAid SDA items.

Refrigeration20 %

Refrigerators and freezers sold under Whirlpool's appliance brands.

Dishwashing and Other18 %

Dishwashers plus other home products, including InSinkErator disposers and dispensers.

Small Domestic Appliances10 %

Countertop and small kitchen appliances sold globally, including KitchenAid products.

Tuotteet

Raportoitu · osuus liikevaihdosta
30,9%28,2%23,8%FY2025100 %
  • Refrigeration30,9 %
  • Laundry28,2 %
  • Cooking23,8 %
  • Dishwashing7,6 %
  • Other6,1 %
  • Spare Parts and Warranties3,5 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Whirlpool sells primarily to large trade customers such as retailers, buying groups, and builders, while also serving consumers through direct-to-consumer channels and brand-owned sales. Its customer base is concentrated in household replacement demand, new home construction, and kitchen and laundry renovation cycles, where product features, brand, and pricing matter most.

Large trade customers

National and international retailers that buy appliances in volume for resale and demand competitive pricing, service, and promotions.

Buying groups

Purchasing organizations that aggregate demand from member retailers and influence product mix, rebates, and shelf placement.

Builders

Homebuilders and multifamily developers that buy bundled appliance packages for new construction projects.

Consumers

Households buying replacement or upgrade appliances through retail and direct-to-consumer channels.

Commercial laundry customers

Businesses and institutions purchasing laundry equipment for on-premise or shared-use applications.

Strategia

Whirlpool's strategy centers on being a kitchen and laundry company with a strong brand portfolio, product innovation, and a more focused operating footprint. It emphasizes new product launches, pricing actions, cost and supply-chain productivity, and channel mix management to compete against large global appliance rivals and changing retail behavior.

Portfolio focus on core kitchen and laundry categoriesKeskipitkä aikaväli

Concentrating on the most important appliance categories supports brand clarity and scale economics.

Product innovation and new product launchesLyhyt aikaväli

Frequent launches help defend shelf space, support premium positioning, and meet changing consumer preferences.

Cost and productivity improvementLyhyt aikaväli

Efficiency gains help offset commodity, tariff, and logistics pressures in a highly competitive market.

Channel and footprint optimizationKeskipitkä aikaväli

A better regional and distribution footprint improves service levels and competitiveness across markets.

Maantiede

Whirlpool manufactures products in four countries and sells into nearly every country around the world, giving it a broad global footprint. Its operating segments are centered on North America, Latin America, and global small domestic appliances, while its European major appliance business was deconsolidated in 2024 and its India stake was reduced in 2024 and 2025.

Riskit

Whirlpool faces intense competition, heavy buyer concentration, and exposure to volatile input costs, tariffs, and foreign exchange movements. Its global manufacturing and brand portfolio also create exposure to product recalls, cyber events, trade disruptions, and impairment risk for trademarks and other intangible assets.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Customer concentration and buyer power1Intense appliance competition2Cybersecurity and product liability3Commodity and component cost inflation4Foreign exchange and tariff exposure5Goodwill and trademark impairment6
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Customer concentration and buyer powerVaikutus: KorkeaTodennäköisyys: Korkea

    Large retailers, buying groups, and builders can shift volume among suppliers and demand lower prices or higher promotions.

    Kohdistuu: Trade customers and builders

  2. Intense appliance competitionVaikutus: KorkeaTodennäköisyys: Korkea

    Global rivals compete on price, design, efficiency, and distribution, which can pressure share and margins.

    Kohdistuu: Major domestic appliances and SDA

  3. Cybersecurity and product liabilityVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Connected appliances, consumer data, and physical products create exposure to breaches, recalls, and litigation.

    KohdistuuIT systemsIoT productsProduct safety
  4. Commodity and component cost inflationVaikutus: KeskitasoTodennäköisyys: Korkea

    Steel, resins, base metals, and purchased components can move quickly and are not always fully recoverable in pricing.

    Kohdistuu: Manufacturing cost base

  5. Foreign exchange and tariff exposureVaikutus: KeskitasoTodennäköisyys: Korkea

    A global sales and manufacturing footprint creates translation and transaction risk, plus trade-policy exposure.

    Kohdistuu: Latin America and international operations

  6. Goodwill and trademark impairmentVaikutus: KeskitasoTodennäköisyys: Korkea

    Brand values depend on demand and category positioning, and weak discretionary demand can trigger write-downs.

    KohdistuuJennAirMaytagInSinkErator

Kirjanpito

Harkinnanvaraiset erät
Seasonality

Revenue and margins are typically highest in Q3 and Q4, affecting quarter-to-quarter comparisons.

Vaikutus: Appliance demand and holiday promotions

Trademark and goodwill impairment

Management tests indefinite-lived intangibles and goodwill for impairment; weak brand demand can trigger charges.

Vaikutus: JennAir and Maytag trademark write-downs

Divestiture accounting

Sales of business interests and deconsolidations can create gains, losses, and balance-sheet changes.

Vaikutus: Whirlpool India stake sales and European business deconsolidation

Income taxes and restructuring-related items

Legal entity restructuring and transaction-related tax effects can materially change the effective tax rate.

Vaikutus: Tax benefits and valuation allowances

Pension and postretirement obligations

These estimates depend on discount rates, asset returns, and actuarial assumptions.

Vaikutus: Long-term benefit liabilities and expense

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

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Päivitetty: 24.9.2026