WDFCNasdaqMiscellaneous Chemical ProductsUS GAAP · USD

WD-40 Company

WD-40 Company is a U.S.-based consumer and industrial products company headquartered in San Diego, California. It develops and markets maintenance, homecare, and cleaning products sold under brands such as WD-40, WD-40 Specialist, 3-IN-ONE, GT85, X-14, 2000 Flushes, Carpet Fresh, no vac, Spot Shot, Lava, and Solvol.

Kysy yhtiöstä
Liikevaihto688milj. USD
+11,0 %v/v
Liikevoitto (EBIT)109milj. USD
+5,0 %v/v
EBIT-marginaali15,8%
−0,9 %-yks.v/v
Nettotulos82,3milj. USD
−9,5 %v/v
Vapaa kassavirta97,6milj. USD
+17,0 %v/v

Tilikausi 2026 · muutos edellisvuodesta

Kehitys 2021–2026

0200400600800milj. USD2021: 488 milj. USD2021: EBIT 89 milj. USD20212022: 519 milj. USD2022: EBIT 87 milj. USD20222023: 537 milj. USD2023: EBIT 90 milj. USD20232024: 591 milj. USD2024: EBIT 96 milj. USD20242025: 620 milj. USD2025: EBIT 104 milj. USD20252026: 688 milj. USD2026: EBIT 109 milj. USD2026688109
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: WD-40 Company

Liiketoiminta

Osuus liikevaihdosta
Maintenance Products70 %

Multi-purpose and specialty maintenance products used for lubrication, rust prevention, penetration, and moisture displacement.

Homecare and Cleaning Products30 %

Household cleaning, deodorizing, and stain-removal products sold through retail channels.

Tuotteet

Raportoitu · osuus liikevaihdosta
77,4%14,4%FY2026100 %
  • WD40 Multi Use Product77,4 %
  • WD40 Specialist14,4 %
  • Other Maintenance Products5,0 %
  • Homecare and Cleaning Products3,2 %

Lähde: 10-K FY2026, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

WD-40 Company sells through a broad retail and trade network rather than directly to end users. Its customers include hardware stores, automotive parts outlets, industrial distributors, mass retail and home center chains, grocery and value retailers, online retailers, warehouse clubs, farm supply stores, sport retailers, and independent bike dealers.

Retail chains and home centers

Buy WD-40-branded products for shelf space in household, DIY, and maintenance aisles because of strong consumer recognition.

Automotive and industrial distributors

Purchase maintenance products for repair, service, and industrial use where lubrication and penetrant performance matter.

Mass retail and warehouse clubs

Stock high-turn consumer packs and multi-use products for broad household demand.

Grocery, value, and online retailers

Carry homecare and cleaning brands that sell on convenience, brand familiarity, and repeat purchase.

Specialty channels

Includes farm supply, sport retailers, and independent bike dealers for niche product applications.

Strategia

WD-40 Company focuses on brand-led growth, product innovation, and multi-channel distribution to defend shelf space and expand usage occasions. It also emphasizes its long-term 55/30/25 operating model and the redeployment of resources toward higher-growth, higher-gross-margin core brands.

Grow the core WD-40 brand and related maintenance linesKeskipitkä aikaväli

The core brand is the company’s most recognizable asset and a major driver of shelf presence and repeat demand.

Maintain broad channel distributionLyhyt aikaväli

Access to hardware, automotive, mass retail, and online channels supports scale and consumer reach.

Increase investment in brand support and innovationKeskipitkä aikaväli

Retailers demand new products and marketing support, making innovation important for shelf space and pricing power.

Focus resources on higher-growth, higher-margin brandsKeskipitkä aikaväli

Management seeks to concentrate capital on the most attractive parts of the portfolio.

Maantiede

WD-40 Company markets and sells products in more than 176 countries and territories worldwide. Its business is organized across the Americas, EIMEA, and Asia-Pacific, with demand spread across North, Central and South America, Europe, India, the Middle East, Africa, Asia, and Australia.

Riskit

WD-40 Company faces demand risk from global economic weakness because many of its products are discretionary or tied to industrial activity and consumer confidence. It also depends on large retailers and distributors that can pressure pricing, shelf space, returns, and lead times, while currency movements and cybersecurity add operational and financial exposure.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Retail customer concentration and bargaining power1Global economic slowdown2Competitive pressure and private label substitution3Foreign exchange volatility4Cybersecurity and IT disruption5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Retail customer concentration and bargaining powerVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Large chain stores capture much of the market and can demand price concessions, returns, and shorter lead times.

    KohdistuuMass retailHome centersLarge distributors
  2. Global economic slowdownVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Maintenance and homecare purchases can weaken when consumer confidence, disposable income, or industrial output falls.

    Kohdistuu: All regions and channels

  3. Competitive pressure and private label substitutionVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    The company competes with lower-priced products and brands with greater financial resources.

    Kohdistuu: Retail shelves and international markets

  4. Foreign exchange volatilityVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    A significant portion of sales and cash is generated outside the U.S., exposing results to currency translation and transaction effects.

    Kohdistuu: U.K. subsidiary and foreign operations

  5. Cybersecurity and IT disruptionVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    The business relies on third-party hosted systems and global networks that could be affected by cyberattacks or data breaches.

    Kohdistuu: Enterprise systems and customer data

Kysy Clarifolta: WD-40 Company

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition and promotional allowances

Timing of shipment, returns, and customer incentives can affect reported sales and comparability across periods.

Vaikutus: Net sales and gross margin

Income taxes

Tax provisions depend on estimates and jurisdictional judgments, which can change reported earnings.

Vaikutus: Effective tax rate and net income

Goodwill and intangible asset impairment

Brand and acquisition-related intangibles are tested using assumptions about growth, margins, and advertising spend.

Vaikutus: Potential non-cash impairment charges

Promotional programs and advertising accruals

Customer promotions and marketing support can be significant and may be recognized differently from period to period.

Vaikutus: Net sales, SG&A, and operating income

Foreign currency translation

Foreign subsidiaries operate in non-U.S. currencies, affecting cash balances and reported results.

Vaikutus: Other comprehensive income and balance sheet values

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

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Fortune Brands Innovations, Inc.

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Crona Corp.

Services-Business Services, NEC

WM Technology, Inc.

MAPS · Services-Prepackaged Software

Edgewell Personal Care Company

EPC · Perfumes, Cosmetics & Other Toilet Preparations

Päivitetty: 24.9.2026