Customer concentration
A small number of large retailers account for a meaningful share of sales and can pressure pricing or reduce orders.
- Scope
- Walmart was 17.4% of net sales in fiscal 2025.
- Materiality
- high
Edgewell Personal Care Company
Edgewell Personal Care makes branded consumer products for shaving, sun care, skin care and, until its 2026 divestiture, feminine care. The company grew through acquisitions of brands such as Schick, Banana Boat, Hawaiian Tropic, Wet Ones, Playtex, Stayfree, Carefree and o.b., and sells through mass retail, club, drug, grocery and e-commerce channels in more than 50 countries.
8,3 %
41,6 %
1,1 %
−1,3 %
1.76
0.90
| % | |
|---|---|
| Wet Shave | 55% Razors, blades, shaving systems, disposables and shave preparation products sold under Schick, Edge and Skintimate brands. |
| Sun and Skin Care | 25% Sun protection, after-sun and related skin care products sold primarily under Banana Boat and Hawaiian Tropic. |
| Feminine Care | 15% Tampons, pads and liners sold under Playtex, Stayfree, Carefree and o.b.; segment sold in 2026 and treated as discontinued operations. |
| Other Personal Care | 5% Wet Ones and other adjacent personal care products that broaden the branded consumer portfolio. |
Edgewell sells mainly to large retail customers that place products in mass, club, drug, grocery and online channels...
- Large mass retailersprimary
Walmart and similar chains buy high-volume branded personal care items for national distribution and frequent replenishment.
- Drug, grocery and club channelsprimary
These retailers buy shaving, sun care and feminine care products to fill core shelf sets and drive repeat purchases.
- E-commerce and omnichannel retailerssecondary
Online and omnichannel accounts buy packaged consumer brands that can be sold with broad assortment and promotional support.
- International distributors and retailerssecondary
Customers outside North America buy branded products for local consumer demand and category expansion.
Edgewell operates in approximately 20 countries and sells products in more than 50 countries, with North America and...
- •Operations span about 20 countries, with sales in more than 50 countries
- •North America is a core market for Wet Shave and Sun Care
- •International markets are an important growth source for organic sales
- •Global sourcing and manufacturing expose the company to tariffs and freight costs
- •Currency translation affects reported growth and segment profit
Following the sale of Feminine Care, Edgewell is repositioning as a more focused personal care company centered on core...
01
Portfolio simplification after Feminine Care divestitureshort-term
A narrower portfolio should improve management focus and capital allocation.
02
Investment in core brandsmedium-term
Brand support and innovation are needed to defend share in mature categories.
03
Cost and supply-chain efficiencymedium-term
Lower production and distribution costs help offset retailer pricing pressure.
Edgewell faces concentrated customer risk, intense competition and cost inflation in raw materials, freight, labor and...
Competitive pressure and shelf-space loss
The company competes against larger consumer goods groups and private label in mature categories.
- Scope
- Wet shave, sun care and feminine care are highly competitive and retailer-driven.
- Materiality
- high
Input cost inflation and tariffs
Higher raw material, energy, shipping and labor costs can outpace pricing actions.
- Scope
- Global sourcing and manufacturing footprint across multiple countries.
- Materiality
- high
Impairment of goodwill and intangible assets
Brand values depend on projected cash flows and market multiples; weaker performance can trigger charges.
- Scope
- Reporting units and indefinite-lived trade names such as Banana Boat.
- Materiality
- high
Trade policy and geopolitical disruption
Tariffs, sanctions, quotas and trade barriers can disrupt supply chains and raise costs.
- Scope
- International operations and cross-border sourcing.
- Materiality
- medium
Point-in-time revenue recognition
Quarterly comparability can shift with retailer ordering patterns
Sun Care product returns
Affects net sales, gross margin and quarterly volatility
Goodwill and intangible asset impairment
Could create material non-cash charges if performance weakens
Long-lived asset valuation
May lead to impairment or restructuring-related charges
: 28.4.2026