VRANasdaqLeather & Leather ProductsUS GAAP · USD

Vera Bradley, Inc.

Vera Bradley, Inc. is a U.S.-based lifestyle company that designs and markets women’s handbags, luggage, travel items, fashion and home accessories, and gifts. The company operates through two brands, Vera Bradley and Pura Vida, and sells through company-owned stores, e-commerce, wholesale partners, and licensing channels.

Kysy yhtiöstä
Liikevaihto270milj. USD
−27,5 %v/v
Liikevoitto (EBIT)−31,9milj. USD
+24,7 %v/v
EBIT-marginaali−11,8%
−0,4 %-yks.v/v
Nettotulos−47,8milj. USD
+23,1 %v/v
Vapaa kassavirta−13,3milj. USD
+45,8 %v/v

Tilikausi 2026 · muutos edellisvuodesta

Kehitys 2021–2026

−2000200400600milj. USD2021: 468 milj. USD2021: EBIT 13 milj. USD20212022: 540 milj. USD2022: EBIT 27 milj. USD20222023: 500 milj. USD2023: EBIT −95 milj. USD20232024: 471 milj. USD2024: EBIT 10 milj. USD20242025: 372 milj. USD2025: EBIT −42 milj. USD20252026: 270 milj. USD2026: EBIT −32 milj. USD2026270−32
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Vera Bradley, Inc.

Liiketoiminta

Osuus liikevaihdosta
Vera Bradley handbags and travel45 %

Core branded handbags, luggage, and travel goods sold under the Vera Bradley name.

Vera Bradley accessories and gifts20 %

Fashion accessories, home items, and gift-oriented merchandise under Vera Bradley.

Pura Vida jewelry and lifestyle25 %

Bracelets, jewelry, apparel, and other lifestyle accessories sold under Pura Vida.

Wholesale and indirect distribution7 %

Sales to specialty retail, department stores, national accounts, and e-commerce partners.

Licensing and royalties3 %

Brand licensing arrangements that generate royalty income for Vera Bradley.

Tuotteet

Raportoitu · osuus liikevaihdosta
45,2%26,9%12,9%FY2026100 %
  • Bags45,2 %
  • Travel26,9 %
  • Accessories12,9 %
  • Home8,0 %
  • Other Products3,8 %
  • Apparel Footwear3,2 %

Lähde: 10-K FY2026, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

The company sells primarily to women and gift buyers who are drawn to colorful, design-driven accessories and affordable lifestyle products. Its customer base spans direct-to-consumer shoppers, wholesale retail customers, and brand fans who engage through stores, e-commerce, and social media. Pura Vida also reaches digitally native consumers and younger lifestyle buyers through online and experiential marketing.

Vera Bradley direct shoppers

Buy through full-line stores, outlet stores, and Vera Bradley e-commerce for handbags, travel, and gifts.

Vera Bradley wholesale and retail partners

Specialty retailers, department stores, national accounts, and third-party e-commerce sites buy branded product for resale.

Pura Vida digital consumers

Shop bracelets, jewelry, apparel, and lifestyle accessories through the Pura Vida website and retail stores.

Pura Vida wholesale customers

Wholesale retailers and department stores buy Pura Vida-branded products for distribution to end consumers.

Licensing and royalty partners

Partners use the Vera Bradley brand under license, generating royalty revenue.

Strategia

The company is focused on sharpening brand positioning, improving the omnichannel customer experience, and making its store and outlet formats more productive. It is also simplifying operations and reallocating resources toward product innovation, customer engagement, and more efficient execution across both brands.

Sharpen brand focusLyhyt aikaväli

Clearer brand positioning supports stronger customer recognition and more consistent merchandising.

Omnichannel executionLyhyt aikaväli

Aligning stores, e-commerce, and marketing improves conversion and customer retention.

Outlet 2.0Keskipitkä aikaväli

A better outlet model can improve traffic, brand presentation, and store productivity.

Operating model simplificationKeskipitkä aikaväli

Lower complexity can improve speed, accountability, and cost discipline.

Maantiede

Vera Bradley is headquartered in the United States and generates most of its business there through stores, websites, and wholesale channels. Its Vera Bradley stores are all U.S.-based, while Pura Vida also sells primarily in the U.S. through e-commerce, wholesale, and a small retail footprint. The international website provides some cross-border reach, but the business remains heavily concentrated in the U.S. market.

Riskit

The business is exposed to fashion and demand risk because its products depend on brand appeal, seasonal gifting patterns, and consumer discretionary spending. It also faces execution risk from e-commerce operations, third-party manufacturing, tariffs, and supply chain disruption, all of which can affect availability, costs, and customer experience.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Consumer discretionary slowdown1E-commerce and cybersecurity disruption2Manufacturing and sourcing disruption3Tariff and trade policy exposure4Brand and assortment execution5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Consumer discretionary slowdownVaikutus: KorkeaTodennäköisyys: Korkea

    The product set is discretionary and sensitive to confidence, inflation, and spending trends.

    KohdistuuRetailE-commerceWholesale demand
  2. E-commerce and cybersecurity disruptionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Online sales depend on website uptime, third-party systems, and secure customer data handling.

    KohdistuuVerabradley.comOutlet.verabradley.comInternational.verabradley.comPuravidabracelets.com
  3. Manufacturing and sourcing disruptionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The company relies on contract manufacturers and suppliers without long-term contracts.

    KohdistuuProduct availabilityLead timesCost of goods
  4. Tariff and trade policy exposureVaikutus: KeskitasoTodennäköisyys: Korkea

    Imported goods and global sourcing can be affected by tariff changes and trade restrictions.

    Kohdistuu: Cost structure and inventory planning

  5. Brand and assortment executionVaikutus: KeskitasoTodennäköisyys: Korkea

    Sales depend on keeping product designs, merchandising, and store presentation relevant.

    Kohdistuu: Vera Bradley and Pura Vida brand performance

Kysy Clarifolta: Vera Bradley, Inc.

Kirjanpito

Harkinnanvaraiset erät
Revenue net of returns and discounts

Reported sales depend on estimating customer returns and promotional reductions.

Vaikutus: Affects net revenue and gross margin presentation

Seasonality and quarterly comparability

Gift-driven demand concentrates sales in the holiday quarter and back-to-school periods.

Vaikutus: Can distort quarter-to-quarter trend analysis

Inventory reserves

Fashion accessories and seasonal goods can become obsolete or require markdowns.

Vaikutus: Affects cost of sales and inventory carrying value

Goodwill and intangible impairment

The company carries brand-related intangible assets and goodwill that must be tested for impairment.

Vaikutus: Can create large non-cash charges if brand performance weakens

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Ralph Lauren Corporation

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Lifetime Brands, Inc

LCUT · Cutlery, Handtools & General Hardware

Victoria's Secret & Co.

VSXY · Retail-Women's Clothing Stores

Warby Parker Inc.

WRBY · Ophthalmic Goods

The Gap, Inc

GAP · Retail-Family Clothing Stores

Revolve Group, Inc.

RVLV · Retail-Catalog & Mail-Order Houses

Päivitetty: 24.9.2026