TTGTNasdaqTelegraph & Other Message CommunicationsUS GAAP · USD

TechTarget, Inc.

TechTarget, Inc. is a U.S.-based B2B media and data company focused on technology buyers and technology vendors. Its business combines specialist research, editorial content, audience development, demand generation, and purchase-intent data delivered through digital brands and online platforms across global markets.

Kysy yhtiöstä
Liikevaihto487milj. USD
+70,9 %v/v
Liikevoitto (EBIT)−1 026milj. USD
−761,3 %v/v
EBIT-marginaali−210,7%
−168,9 %-yks.v/v
Nettotulos−1 008milj. USD
−762,8 %v/v
Vapaa kassavirta16,0milj. USD
+124,4 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2021–2025

−1 500−1 000−5000500milj. USD20212022: 197 milj. USD2022: EBIT −11 milj. USD20222023: 252 milj. USD2023: EBIT −45 milj. USD20232024: 285 milj. USD2024: EBIT −119 milj. USD20242025: 487 milj. USD2025: EBIT −1 026 milj. USD2025487−1 026
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Intelligence & Advisory30 %

Research, analyst coverage, and bespoke advisory services for technology providers.

Brand & Content30 %

Editorial, sponsorship, and content marketing products that reach specialist audiences.

Demand & Intent40 %

Lead generation, intent data, and audience activation products for sales teams.

Tuotteet

Raportoitu · osuus liikevaihdosta
73,1%15,8%10,8%FY2025100 %
  • Marketing Advertising Services and Sponsorship73,1 %
  • Intelligence Subscription Services15,8 %
  • Advisory Services10,8 %
  • Exhibitor and Attendee0,3 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Customers are primarily B2B technology vendors that need to reach, educate, and convert enterprise buyers. The company also serves product managers, strategists, marketers, and sales teams that use its research and audience data to shape go-to-market plans and measure ROI.

Technology vendors

Buy research, audience access, sponsorships, and demand products to reach buyers and drive pipeline.

Brand and product marketers

Buy content, newsletters, webinars, and sponsorships to build awareness and thought leadership.

Sales and demand generation teams

Buy intent data and lead-generation products to identify active buyers and improve conversion.

Product managers and strategists

Buy specialist research and advisory services to inform product roadmaps and market entry.

Strategia

The company’s strategy is to combine first-party data, specialist content, and analyst expertise into an end-to-end platform for technology marketing and buyer influence. It is also building audience scale and product differentiation through AI-enabled discovery, broader digital distribution, and tighter integration across research, brand, and demand offerings.

Integrate offerings across the full B2B product lifecycleKeskipitkä aikaväli

Cross-selling research, content, and intent products increases customer value and retention.

Grow permissioned first-party audience dataKeskipitkä aikaväli

A larger, higher-quality audience base improves targeting and monetization.

Differentiate through specialist research and analyst coveragePitkä aikaväli

Deep category expertise supports pricing power and client trust.

Improve digital discovery and AI-assisted trafficLyhyt aikaväli

Non-paid traffic and AI search referrals can broaden reach and lower acquisition costs.

Maantiede

2025

TechTarget operates globally, with technology audiences and clients spread across North America, Europe, and other international markets. Its sales and marketing staff are concentrated in the United States and the United Kingdom, with additional personnel in multiple countries, supporting cross-border client coverage and localized audience development.

North America43 %
USA42 %
Other countries (US filing)9,6 %
UK5,4 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

TechTarget is exposed to technology-sector advertising and marketing budgets, which can weaken when customers reduce spending or delay launches. It also faces integration, acquisition, and goodwill impairment risk because its business model depends on combining multiple brands, data assets, and acquired capabilities into a coherent platform.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Technology spending cycles reduce client marketing budgets1Integration of legacy businesses may not deliver expected synergies2Goodwill impairment on acquired reporting units3Competition from research, media, and intent-data platforms4Dependence on search and digital traffic channels5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Technology spending cycles reduce client marketing budgetsVaikutus: KorkeaTodennäköisyys: Korkea

    Most customers are technology vendors, so weaker IT demand can cut ad, sponsorship, and demand spend.

    KohdistuuMarketingAdvertising servicesSponsorship revenue
  2. Integration of legacy businesses may not deliver expected synergiesVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The company must combine operations, products, contracts, and systems from previously separate businesses.

    KohdistuuCost structureCross-sellingService delivery
  3. Goodwill impairment on acquired reporting unitsVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Acquired businesses are tested for impairment and weaker forecasts can trigger non-cash charges.

    Kohdistuu: Canalys and other acquired units

  4. Competition from research, media, and intent-data platformsVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Customers can source similar audience, content, or intent solutions from multiple providers.

    KohdistuuPricingAudience growthClient retention
  5. Dependence on search and digital traffic channelsVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Audience growth relies on organic search, paid search, and platform algorithms that can change.

    Kohdistuu: Audience acquisition and lead generation

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition for bundled contracts

Contracts may include research, content, and demand products that must be separated and allocated by SSP.

Vaikutus: Affects timing and mix of recognized revenue

Over-time recognition for fixed-fee engagements

Some advisory and service contracts are recognized as performance obligations are satisfied.

Vaikutus: Can smooth revenue across reporting periods

Goodwill impairment testing

Acquired reporting units are tested annually and when indicators arise; weaker forecasts can trigger charges.

Vaikutus: Can materially reduce earnings and equity

Carve-out and acquisition-related basis adjustments

Historical periods include carve-out presentation and post-transaction consolidation effects.

Vaikutus: Limits period-to-period comparability

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Päivitetty: 24.9.2026