TRIPNasdaqServices-Computer Programming, Data Processing, Etc.US GAAP · USD

TripAdvisor, Inc.

TripAdvisor, Inc. operates a portfolio of online travel brands that connect travelers with accommodations, experiences, restaurants, and travel information. Its business centers on consumer-facing marketplaces and travel-planning platforms, including Tripadvisor, Viator, and TheFork, with operations spanning global travel markets.

Kysy yhtiöstä
Liikevaihto1 891milj. USD
+3,1 %v/v
Liikevoitto (EBIT)80,0milj. USD
−13,0 %v/v
EBIT-marginaali4,2%
−0,8 %-yks.v/v
Nettotulos40,0milj. USD
+700,0 %v/v
Vapaa kassavirta245milj. USD
+70,1 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−50005001 0001 5002 000milj. USD2020: 604 milj. USD2020: EBIT −329 milj. USD20202021: 902 milj. USD2021: EBIT −131 milj. USD20212022: 1 492 milj. USD2022: EBIT 101 milj. USD20222023: 1 788 milj. USD2023: EBIT 126 milj. USD20232024: 1 835 milj. USD2024: EBIT 92 milj. USD20242025: 1 891 milj. USD2025: EBIT 80 milj. USD20251 89180
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Tripadvisor-branded Hotels48 %

Hotel metasearch, referral, and related booking traffic monetization on Tripadvisor.

Experiences28 %

Marketplace for tours, activities, and attractions sold through Viator and Tripadvisor.

Media and Advertising15 %

Display and programmatic advertising sold across Tripadvisor-branded travel properties.

Dining / TheFork7 %

Restaurant discovery, reservation management, and related marketplace services.

Other2 %

Smaller revenue streams and ancillary services not included in core categories.

Asiakkaat

TripAdvisor sells to both travelers and travel suppliers. Travelers use its platforms to research, compare, book, and review trips, while hotels, tour operators, restaurants, and advertisers buy access to its audience and marketplace tools. The business also serves partners that rely on referral traffic, booking conversion, and reservation management technology.

Travelers

Consumers use Tripadvisor, Viator, and TheFork to research destinations, compare options, and book travel-related services.

Hotels and accommodation partners

Hotels and booking partners buy metasearch referrals and booking traffic from Tripadvisor-branded properties.

Tour and activity suppliers

Operators list experiences on Viator and Tripadvisor to reach travelers and convert bookings.

Restaurants and reservation partners

Restaurants use TheFork for reservations, discovery, and customer acquisition.

Advertisers

Travel and non-travel advertisers buy display and performance advertising on Tripadvisor media inventory.

Strategia

TripAdvisor’s strategy is centered on growing its marketplace businesses, especially experiences and dining, while maintaining and optimizing its legacy hotel and media offerings. The company is also investing in data, products, marketing, and technology to improve traveler engagement, supplier supply, and platform monetization.

Grow experiences and dining marketplacesKeskipitkä aikaväli

These businesses expand TripAdvisor beyond metasearch into higher-value transaction marketplaces.

Invest in product, data, and technologyLyhyt aikaväli

Better personalization, search, and conversion improve traveler engagement and partner value.

Strengthen brand and traffic generationLyhyt aikaväli

The business depends on consumer visits and partner demand, so traffic quality is central to monetization.

Optimize legacy hotel and media assetsKeskipitkä aikaväli

Legacy offerings remain important cash-generating channels and need efficient monetization.

Maantiede

2025

TripAdvisor is a U.S.-based company with a global online footprint, serving travelers and partners across major travel markets. Its platforms operate internationally, and management notes that product and marketing performance can vary by geography as travel demand, search traffic, and partner economics differ across regions.

USA68 %
Other countries (US filing)16 %
UK16 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

TripAdvisor is exposed to travel demand cycles, search-platform dependence, and intense competition from large online travel, AI, and reservation platforms. Its experiences marketplace also creates liability and supplier-quality risks because the company is closer to the transaction and depends on third-party operators for service delivery.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Search and metasearch partner dependence1Competitive pressure from large platforms and AI travel tools2Travel demand shocks3Platform liability in experiences4Traffic and advertising monetization volatility5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Search and metasearch partner dependenceVaikutus: KorkeaTodennäköisyys: Korkea

    Changes in search placement, auction rules, or traffic policies can reduce referral volume and monetization.

    Kohdistuu: Tripadvisor-branded hotels and media advertising

  2. Competitive pressure from large platforms and AI travel toolsVaikutus: KorkeaTodennäköisyys: Korkea

    Well-funded competitors can bundle travel services, invest in AI, and win consumer attention.

    KohdistuuExperiencesHotelsTravel content
  3. Travel demand shocksVaikutus: KorkeaTodennäköisyys: Korkea

    Geopolitical conflict, terrorism, public health events, or macro weakness can reduce travel activity.

    KohdistuuAll segmentsEspecially bookingsAdvertising
  4. Platform liability in experiencesVaikutus: KorkeaTodennäköisyys: Kohtalainen

    TripAdvisor is closer to transactions and may face claims tied to third-party tour and activity providers.

    Kohdistuu: Viator and Tripadvisor experiences

  5. Traffic and advertising monetization volatilityVaikutus: KeskitasoTodennäköisyys: Korkea

    Advertising revenue is tied to site traffic and partner demand, which can fluctuate with user behavior.

    Kohdistuu: Media and advertising

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition by business model

TripAdvisor earns revenue from referrals, bookings, and advertising, each with different timing and presentation rules.

Vaikutus: Can change reported revenue mix and comparability across segments

Gross versus net presentation

Marketplace transactions may be reported gross or net depending on control and principal-agent assessment.

Vaikutus: Affects top-line revenue and segment margins

Platform liability and contingencies

Experiences transactions create exposure to claims, refunds, and supplier-related disputes.

Vaikutus: May require reserves and affect earnings volatility

Goodwill and intangible impairment

Acquired brands and platforms depend on traffic, demand, and competitive positioning.

Vaikutus: Could lead to non-cash impairment charges

Seasonality and traffic-driven variability

Travel demand and site traffic fluctuate by quarter and geography.

Vaikutus: Makes quarterly revenue and margin trends less comparable

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

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Päivitetty: 24.9.2026