SBDSOTCSporting & Athletic Goods, NECUS GAAP · USD

Solo Brands, Inc.

Solo Brands, Inc. owns and operates a portfolio of consumer brands sold primarily through direct-to-consumer channels and retail partnerships. Its core businesses include Solo Stove and TerraFlame, which sell fire pits, stoves, and related accessories, and Chubbies, which sells casual apparel and activewear in the United States and select international markets through its operating subsidiaries.

Kysy yhtiöstä
Liikevaihto317milj. USD
−30,4 %v/v
Liikevoitto (EBIT)−113milj. USD
+35,0 %v/v
EBIT-marginaali−35,8%
+2,6 %-yks.v/v
Nettotulos−145milj. USD
+19,3 %v/v
Vapaa kassavirta−51,2milj. USD
−1 797,1 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2021–2025

−400−2000200400600milj. USD2021: 404 milj. USD2021: EBIT 69 milj. USD20212022: 518 milj. USD2022: EBIT 0,36 milj. USD20222023: 495 milj. USD2023: EBIT −228 milj. USD20232024: 455 milj. USD2024: EBIT −175 milj. USD20242025: 317 milj. USD2025: EBIT −113 milj. USD2025317−113
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Solo Brands, Inc.

Liiketoiminta

Osuus liikevaihdosta
Solo Stove outdoor products55 %

Fire pits, stoves, and related accessories sold under the Solo Stove brand.

TerraFlame flame products10 %

Indoor and outdoor flame products and related accessories.

Chubbies apparel30 %

Premium casual apparel and activewear sold through DTC and retail channels.

Other brands and corporate/all other5 %

Smaller operating segments and corporate items not allocated to reportable brands.

Tuotteet

Raportoitu · osuus liikevaihdosta
52,8%38,8%FY2025100 %
  • Fire Pits Stoves and Accessories52,8 %
  • Apparel38,8 %
  • Other8,3 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Solo Brands sells to consumers who buy branded lifestyle products for home, outdoor recreation, and casual wear, with purchases made through its own online storefronts and retail partners. The customer base includes outdoor enthusiasts, households seeking backyard fire products, and apparel shoppers looking for premium casual clothing. Retail partners also act as an important channel for reaching customers who prefer in-store discovery or third-party distribution.

Solo Stove outdoor consumers

Households and outdoor-lifestyle buyers purchasing fire pits, stoves, and accessories for backyard and recreational use.

Chubbies apparel customers

Consumers buying casual apparel and activewear for everyday wear and leisure occasions.

Retail partner shoppers

End customers reached through retail partners that stock Solo Brands products.

Accessory and repeat buyers

Existing customers purchasing add-ons, replacement parts, or complementary products.

Strategia

Solo Brands is focused on improving brand execution across its portfolio, with emphasis on aligning marketing, pricing, and channel strategy to each brand’s economics. It is also working to simplify operations, reduce overhead, and improve internal planning and reporting so that capital and management attention are concentrated on the strongest product lines and channels.

Optimize marketing and promotional spendLyhyt aikaväli

The company wants brand demand generation to match pricing and channel economics.

Simplify operations and reduce overheadLyhyt aikaväli

Lower fixed costs and a leaner structure can improve flexibility across brands.

Strengthen brand-level decision makingKeskipitkä aikaväli

Management is using more detailed brand and channel analysis to allocate resources.

Reduce tariff and sourcing exposureKeskipitkä aikaväli

Imported steel and Mexico-linked production create cost pressure and supply risk.

Maantiede

Q1/2026

The company is headquartered in the United States and sells primarily into the U.S. consumer market through DTC and retail channels. Its supply chain and manufacturing footprint include third-party production outside the United States, including Mexico for certain products, which creates cross-border operating exposure. International sales are smaller but matter because tariffs and import restrictions can affect both cost structure and demand outside the U.S.

USA97 %
Other countries (US filing)3,4 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

Solo Brands faces meaningful exposure to tariffs, imported-input inflation, and supply-chain disruption because many products are manufactured by third parties outside the United States. The company also carries execution risk from brand repositioning, channel mix changes, and restructuring activity, while its capital structure and trading venue add financial and market risk.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Going-concern and covenant risk1Market liquidity and listing risk5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Going-concern and covenant riskVaikutus: KriittinenTodennäköisyys: Korkea

    The company disclosed substantial doubt and covenant noncompliance, which can limit financing and operations.

    Kohdistuu: Corporate liquidity and debt facilities

  2. Tariff and import-cost pressureVaikutus: Korkea

    Steel and certain products are sourced or manufactured outside the U.S., so tariffs can raise costs and hurt margins.

    KohdistuuSolo StoveTerraFlameOruSome Chubbies products
  3. Third-party manufacturing and supply-chain concentrationVaikutus: Korkea

    The company relies on external vendors and cross-border production, which can disrupt supply or increase costs.

    Kohdistuu: Imported product lines and accessories

  4. Brand and marketing execution riskVaikutus: Korkea

    Demand depends on effective marketing, pricing, and retail partner alignment across brands.

    Kohdistuu: Solo Stove and Chubbies

  5. Market liquidity and listing riskVaikutus: KeskitasoTodennäköisyys: Korkea

    OTC Pink trading can reduce liquidity and increase volatility, affecting investor access and capital raising.

    Kohdistuu: Class A common stock

Kysy Clarifolta: Solo Brands, Inc.

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition and channel timing

Net sales reflect DTC and retail shipments, returns, discounts, and promotional programs, which can shift revenue between periods.

Vaikutus: Quarterly comparability and reported net sales

Seasonality

DTC sales tend to peak in the second and fourth quarters, while retail sales are stronger in the first and third quarters.

Vaikutus: Revenue and margin seasonality

Restructuring and impairment charges

Cost-saving initiatives, contract terminations, and unit reorganizations can create one-time charges and gains.

Vaikutus: Operating income and cash flow volatility

Debt and refinancing accounting

Revolving facilities, term loans, and refinancing amendments affect interest expense and covenant disclosures.

Vaikutus: Interest expense, liquidity presentation, and going-concern disclosure

Deferred tax asset valuation allowances

Valuation allowances on deferred tax assets can materially change income tax expense.

Vaikutus: Tax provision and net income

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Lifetime Brands, Inc

LCUT · Cutlery, Handtools & General Hardware

Rocky Brands, Inc

RCKY · Footwear, (No Rubber)

Traeger, Inc.

COOK · Household Appliances

Starco Brands, Inc.

STCB · Services-Advertising Agencies

The Toro Company

TTC · Lawn & Garden Tractors & Home Lawn & Gardens Equip

KOHLS Corp

KSS · Retail-Department Stores

Päivitetty: 24.9.2026

Solo Brands, Inc. (OTC) – Sporting & Athletic Goods, NEC | Analyysi – Clarifo