Cybersecurity and privacy breaches
The platform stores and processes personal, payment, credit, and property-access data.
- Scope
- Customer and resident information, connected devices, and internal systems
- Materiality
- high
SmartRent, Inc.
SmartRent, Inc. is a U.S.-based real estate technology company that builds connected property management systems for multifamily and other rental housing operators. Its platform combines cloud software, smart building hardware, and connected devices to help owners, managers, and residents control access, automate operations, and manage smart home functions through a single interface.
−36,5 %
32,7 %
−39,8 %
−12,9 %
3.13
2.69
| % | |
|---|---|
| Smart Community solutions | 55% Software and devices for smart apartments, access control, WiFi, monitoring, and resident experience. |
| Smart Operations solutions | 20% Workflow tools for work orders, leasing calls, audits, and inspection automation. |
| Hardware and Hub Devices | 15% Connected devices and hubs that integrate third-party and SmartRent hardware. |
| Professional services | 10% Installation, training, and support services tied to deployments and customer onboarding. |
SmartRent sells primarily to property owners and operators in rental housing, especially multifamily owners and...
- Multifamily residential owners and managersprimary
Buy smart access, WiFi, resident controls, and operations software for apartment portfolios.
- Single-family rental operatorsprimary
Use connected devices and workflow tools to standardize management across dispersed homes.
- Homebuilderssecondary
Purchase smart-home and access-control packages for newly built homes and communities.
- iBuyerssecondary
Adopt SmartRent systems to manage and monitor homes held for rental or resale.
- Other commercial real estate operatorsemerging
Potential buyers of the platform for offices, hotels, retail, industrial, or self-storage.
SmartRent is headquartered in the United States and its disclosed customer base is concentrated in the U.S...
- •Headquartered in the United States
- •Customer base is concentrated in U.S. rental housing
- •Disclosed market share references the U.S. institutionally owned rental market
- •Potential expansion beyond the U.S. is part of the platform's addressable market
- •Operations depend on deployment activity across U.S. property portfolios
SmartRent’s strategy is to expand the installed base of connected units and deepen adoption across existing customer...
01
Grow installed base of deployed unitsshort-term
More deployed units increase recurring platform usage and deepen customer relationships.
02
Cross-sell additional modules and servicesmedium-term
Broader product adoption raises switching costs and makes the platform more embedded in operations.
03
Expand into adjacent housing and commercial segmentsmedium-term
New end markets increase the addressable market beyond core multifamily housing.
04
Maintain device and software interoperabilitylong-term
Brand-agnostic integration helps customers standardize across mixed hardware environments.
SmartRent’s business depends on customer adoption, third-party hardware and software partners, and secure handling of...
Third-party supplier and partner disruption
Hardware, manufacturing, and integration depend on external vendors and partners.
- Scope
- Device availability, installation schedules, and product quality
- Materiality
- high
Customer retention and expansion risk
Revenue depends on winning new deployments and expanding existing portfolios.
- Scope
- Multifamily owners, rental operators, and homebuilders
- Materiality
- high
Seasonality in deployments
Spring and summer typically see more deployment activity than late fall and winter.
- Scope
- Quarterly revenue and operating cadence
- Materiality
- medium
Macroeconomic sensitivity
Property owners may delay technology spending when financing or occupancy conditions weaken.
- Scope
- New customer wins and add-on sales
- Materiality
- medium
Revenue recognition for bundled systems
Quarterly revenue mix and deferred revenue balances
Deferred revenue
Balance sheet liabilities and future revenue visibility
Seasonality
Quarter-to-quarter comparability
Goodwill impairment
Non-cash earnings volatility and asset carrying values
Capitalized internal-use software
Operating expense profile and investing cash outflows
: 29.4.2026