Samsara Inc.

Samsara Inc. is a U.S.-based software and connected-devices company built around its Connected Operations Platform for physical operations. The platform combines cloud software, IoT devices, and analytics to help organizations monitor vehicles, equipment, sites, and workers across distributed operations.

−1,8 %

76,7 %

−0,6 %

+29,6 %

1.64

1.59

— Samsara Inc.
%
Platform subscriptions98% Access to Samsara's Connected Operations Platform and cloud applications sold on a subscription basis.
IoT devices and hardware1% Replacement connected devices such as gateways, sensors, and cameras used with the platform.
Professional services and shipping1% Implementation-related services, shipping, and handling tied to customer deployments.

Samsara sells primarily to organizations with fleets, field operations, equipment, or distributed physical assets that...

  • Large enterprise customersprimary

    Buy multi-application deployments for fleets and operations because they need broad visibility across many assets and workflows

  • Mid-market fleet operatorsprimary

    Buy safety, tracking, and workflow tools to improve driver performance and operational control

  • Public sector agenciessecondary

    Buy fleet and safety applications for municipal, county, and government operations

  • Asset-intensive industrial customerssecondary

    Buy monitoring and automation applications for equipment, sites, and field operations

  • Smaller self-service customersemerging

    Buy narrower deployments through low-touch channels for simpler operational needs

Samsara operates as a U.S.-headquartered company with sales and customers across North America and internationally...

  • U.S.-headquartered with global customer reach
  • Operating expenses are concentrated in the U.S., U.K., and Mexico
  • Sales are mostly denominated in U.S. dollars
  • International exposure creates foreign exchange and local compliance risk

Samsara's strategy is to expand adoption of its Connected Operations Platform within existing customers while...

01
Land and expand within large operational accountsshort-term

Larger customers can adopt multiple applications and increase platform depth over time

02
Broaden the application suitemedium-term

More applications increase platform value and make Samsara harder to replace

03
Extend channel reachmedium-term

Resellers and self-service help access smaller or specialized customer segments efficiently

Samsara faces supply-chain dependence for IoT devices, which can affect its ability to deliver hardware-enabled...

high

Dependence on limited suppliers and contract manufacturers

IoT devices require critical components and manufacturing services that may be constrained

Scope
Hardware supply for subscriptions and device replacement sales
Materiality
high
high

Competition from larger and better-capitalized vendors

Competitors may bundle fleet tools with broader enterprise offerings and stronger channels

Scope
Pricing, win rates, and customer retention
Materiality
high
medium

Open-source software and intellectual property claims

The platform and device endpoints incorporate open-source code and proprietary technology

Scope
Product commercialization and litigation risk
Materiality
medium
medium

Macroeconomic and customer spending pressure

Customers may delay fleet, technology, or equipment spending during weak conditions

Scope
New bookings and expansion demand
Materiality
medium
medium

Foreign exchange and geopolitical exposure

Operations and customers span multiple countries and currencies

Scope
Cost base and international demand
Materiality
medium
Revenue recognition for multi-element contracts
Affects timing of revenue and deferred revenue balances
Ratable subscription recognition
Smooths revenue but depends on contract duration and billing cycles
Contract estimates and performance obligations
Can affect reported mix and timing of revenue
Stock-based compensation
Affects operating expenses and net income

: 29.4.2026