SBIG Holdings, Inc.
SBIG Holdings, Inc. is a U.S.-based software company built around the SpringBig platform, which provides loyalty marketing and customer engagement tools for retailers and brands. Its software supports digital communications, text/email/push marketing, and consumer data feedback, with a particular focus on regulated industries and North American retail locations.
Tilikausi 2025 · muutos edellisvuodesta
Kehitys 2021–2025
Liiketoiminta
Osuus liikevaihdostaRecurring access to the SpringBig platform and its core loyalty and marketing modules.
Incremental message volume fees when clients exceed subscription allowances.
Setup, support, and related service activity tied to onboarding and client use.
Tuotteet
Raportoitu · osuus liikevaihdosta- Retail Revenue98,7 %
- Brand Revenue1,3 %
Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.
Asiakkaat
The company sells to retailers and brands that need customer retention and direct-to-consumer marketing tools, especially in regulated sectors where traditional advertising channels are limited. Its platform is used by hundreds of clients across thousands of retail locations, and value rises when both retailers and brands interact with the same consumer base through the software.
Retailers in regulated markets that use loyalty and messaging tools to increase retention, traffic, and repeat purchases.
Brands that use the platform to reach consumers through retailer networks and measure campaign response.
Cannabis retailers and brands that need compliant customer engagement channels and market-specific messaging tools.
Chains and distributed retail operators that use the platform across many store locations for scale and consistency.
Strategia
The company’s strategy centers on deepening customer relationships, expanding usage per client, and leveraging its B2B2C network effects between retailers and brands. It also focuses on serving regulated industries where compliance constraints reduce access to standard marketing channels and create demand for specialized software.
The platform monetizes more as customers use additional modules and send more messages.
Clients in regulated sectors need compliant alternatives to traditional advertising channels.
More retailers and brands on the network increase consumer reach and platform value.
Maantiede
The business is concentrated in North America, where SpringBig serves clients across more than 2,000 to 2,600 retail locations depending on the reporting period. The company does not disclose a broader international revenue mix in the excerpts provided, so the operating footprint appears primarily U.S.- and North America-focused.
Riskit
The business is exposed to demand weakness in regulated consumer markets, especially where retailer budgets and customer spending are pressured. It also faces concentration in a specialized vertical, customer retention risk, and execution risk tied to its ability to maintain access to clients and monetize message volumes.
- Going-concern / transaction dependenceVaikutus: KriittinenTodennäköisyys: Korkea
Recent filings state the company depends on a strategic business combination or similar transaction to continue.
Kohdistuu: Parent-company financial structure
- Regulated-market demand weaknessVaikutus: KorkeaTodennäköisyys: Korkea
The platform serves retailers and brands in sectors where consumer spending and marketing budgets can be cyclical.
Kohdistuu: Cannabis and other regulated industries
- Customer retention and churnVaikutus: KorkeaTodennäköisyys: Korkea
Revenue depends on retaining clients and sustaining usage across subscriptions and message volumes.
Kohdistuu: Recurring software subscriptions
- Regulatory changeVaikutus: KeskitasoTodennäköisyys: Kohtalainen
The company’s value proposition depends on restrictions that limit traditional marketing channels and require compliant alternatives.
Kohdistuu: Regulated advertising channels
Kirjanpito
Harkinnanvaraiset erätRevenue depends on recurring platform access plus message volume above allowance, which can shift with customer behavior.
Vaikutus: Can create quarter-to-quarter variability in reported sales
Receivables from small and regulated-industry customers may require estimation of uncollectible balances.
Vaikutus: Affects operating expense and asset valuation
Share-based awards and stock issuances can be significant in a capital-constrained software business.
Vaikutus: Affects compensation expense and dilution
The company notes federal, state, and foreign tax exposure and relies on management estimates for deferred taxes.
Vaikutus: Can affect net income and deferred tax balances
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Päivitetty: 28.9.2026