Reborn Coffee, Inc.
Reborn Coffee, Inc. operates specialty coffee retail locations, kiosks, and cafes in the United States and select international markets. The company also roasts and distributes coffee from its production and distribution center, serving both in-store customers and buyers of packaged coffee products.
Tilikausi 2025 · muutos edellisvuodesta
Kehitys 2017–2025
Liiketoiminta
Osuus liikevaihdostaCoffee and espresso-based drinks sold through Reborn's stores, cafes, and kiosks.
Whole bean, ground coffee, and pour-over packs sold for at-home or on-the-go use.
Complementary food and add-on items sold alongside beverages in retail locations.
Roasted coffee processed and distributed from the company's production center.
Tuotteet
Raportoitu · osuus liikevaihdosta- Stores73,5 %
- License Income13,6 %
- Service Income Related Party11,5 %
- Wholesale and Online1,4 %
Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.
Asiakkaat
Reborn sells primarily to retail consumers who want specialty coffee drinks in-store, as well as customers who buy packaged coffee for home preparation or convenience. The company also serves wholesale and distribution channels through its roasting and processing operations, which broadens its reach beyond walk-in cafe traffic.
Buy brewed coffee, espresso drinks, and other beverages in Reborn's stores and kiosks for immediate consumption.
Buy whole bean, ground coffee, and pour-over packs for home or portable use.
Buy roasted coffee processed at Reborn's production center for broader resale or service use.
Choose specialty-roasted coffee, espresso-based beverages, and cold brew options for quality and variety.
Strategia
Reborn's strategy centers on specialty coffee positioning, using sourcing, washing, roasting, and brewing techniques to differentiate its brand. The company is also building awareness through a mix of retail locations, kiosks, cafes, and packaged coffee products that extend the brand beyond the store. Expansion of locations and consumer awareness are important because the model depends on both traffic density and repeat purchases.
More locations can increase brand presence and capture local coffee demand.
Packaged products extend the brand beyond cafes and support at-home consumption.
Specialty sourcing and roasting help the company stand out in a crowded coffee market.
Maantiede
Q1/2025Reborn's retail footprint is concentrated in California, with additional locations in Daejeon, Korea and Kuala Lumpur, Malaysia. The company also operates a production and distribution center at its headquarters, which supports roasting and supply for retail and wholesale channels. Its geography ties the business to local foot traffic at store sites while also exposing it to cross-border operating complexity in Asia.
Riskit
Reborn depends on consumer traffic, brand awareness, and execution at individual store locations, which makes it sensitive to local demand shifts and competition from other coffee chains and independents. Its international presence and production/distribution activities add operational and regulatory complexity, while lease, equipment, and location-opening decisions can affect performance if new sites underperform.
Most revenue is tied to customers visiting stores, kiosks, and cafes.
Kohdistuu: Store-level sales concentration
The company competes with large chains and local specialty cafes for premium coffee consumers.
Kohdistuu: Brand and pricing pressure
Locations in Korea and Malaysia expose the business to local regulation and execution risk.
Kohdistuu: Asia operations
Opening and maintaining new sites requires capital and successful site selection.
Kohdistuu: New store openings
Roasting, sourcing, and brewing standards must remain consistent across formats and locations.
Kohdistuu: Coffee processing and distribution
Kirjanpito
Harkinnanvaraiset erätSales are mainly recognized when coffee or packaged products are delivered to customers.
Vaikutus: Affects timing of reported revenue and quarterly comparability
Store and kiosk sites are typically lease-intensive and require judgment on lease terms.
Vaikutus: Affects right-of-use assets, lease liabilities, and occupancy expense
Location openings and maintenance require capitalized equipment and build-out costs.
Vaikutus: Affects depreciation, asset carrying values, and expansion economics
Coffee beans and finished goods must be valued and tracked through processing and sale.
Vaikutus: Affects cost of sales and inventory write-down risk
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Päivitetty: 29.4.2026